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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Kundenbindungsprogramm"
~subject:"Marketingmanagement"
~subject:"Supplier relationship management"
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Kundenbindungsprogramm
Marketingmanagement
Supplier relationship management
Beziehungsmarketing
164
Relationship marketing
164
Consumer behaviour
76
Konsumentenverhalten
76
Customer satisfaction
33
Kundenzufriedenheit
33
Lieferantenmanagement
24
Dienstleistungsqualität
22
Service quality
22
Salespeople
20
Verkaufspersonal
20
Customer value
17
Kundenwert
17
Marketing management
16
Customer integration
13
Internet marketing
13
Kundenintegration
13
Online-Marketing
13
Social Web
13
Social web
13
Firm performance
12
USA
12
United States
12
Unternehmenserfolg
12
Brand management
11
Loyalty program
11
Markenführung
11
Marketing theory
11
Marketingtheorie
11
Brand image
10
Customer engagement
10
Einzelhandel
10
Markenimage
10
Retail trade
10
B-to-B-Marketing
9
Business-to-business marketing
9
Dienstleistungssektor
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English
49
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Scheer, Lisa K.
5
Palmatier, Robert W.
4
Grewal, Dhruv
3
Steinhoff, Lena
3
Beitelspacher, Lauren Skinner
2
Hanson, Sara
2
Homburg, Christian
2
Kumar, V.
2
Miao, C. Fred
2
Rapp, Adam
2
Verhoef, Peter C.
2
Arnold, Mark J.
1
Arnold, Todd J.
1
Bagga, Charan K.
1
Baker, Thomas L.
1
Basuroy, Suman
1
Bauer, Carlos
1
Beck, Jonathan M.
1
Bell, Simon J.
1
Belli, Alex
1
Benavent, Christophe
1
Bendle, Neil T.
1
Bijmolt, Tammo H. A.
1
Bill, Fabian
1
Bitner, Mary Jo
1
Blut, Markus
1
Bock, Dora E.
1
Bornemann, Torsten
1
Bush, Victoria D.
1
Carlson, Brad D.
1
Carrillat, François A.
1
Chatterjee, Sharmila C.
1
Chaudhuri, Malika
1
Chmielewski-Raimondo, Danielle A.
1
Crecelius, Andrew T.
1
Dahl, Darren W.
1
Davis-Sramek, Beth
1
DeLeon, Anthony J.
1
Dorotic, Matilda
1
Droge, Cornelia
1
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Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
239
Journal of business research : JBR
136
The journal of business & industrial marketing
120
Journal of retailing and consumer services
53
Journal of strategic marketing
46
SpringerLink / Bücher
46
Journal of business-to-business marketing
40
Journal of marketing
30
Gabler Edition Wissenschaft
28
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
28
European journal of marketing : EJM
27
International journal of hospitality management
27
The journal of services marketing
27
The service industries journal
25
Springer eBook Collection / Business and Economics
22
Journal of retailing
21
Business horizons
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
International journal of production economics
16
Marketing letters : a journal of research in marketing
16
International journal of electronic customer relationship management : IJECRM
15
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
15
Marketing intelligence & planning
15
Service business
15
International journal of retail & distribution management
14
Jahrbuch der Absatz- und Verbrauchsforschung
14
Journal of marketing management : MM
14
Asia Pacific journal of marketing and logistics
13
Cogent business & management
13
Neue betriebswirtschaftliche Forschung : Nbf
13
The journal of product & brand management
13
International journal of contemporary hospitality management
12
Journal of marketing communications
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Journal of service research : JSR
12
Services marketing quarterly
12
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Europäische Hochschulschriften / 5
11
Journal of international marketing
11
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ECONIS (ZBW)
49
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1
Trust in blockchain-enabled exchanges : duture directions in blockchain marketing
Teck Ming Tan
;
Saraniemi, Saila
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 914-939
Persistent link: https://www.econbiz.de/10014326666
Saved in:
2
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
Saved in:
3
40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis
Belli, Alex
;
O'Rourke, Anne-Maree
;
Carrillat, François A.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 147-173
Persistent link: https://www.econbiz.de/10012819749
Saved in:
4
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
5
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
6
Boundary spanner corruption : a potential dark side of multi-level trust in marketing relationships
Forkmann, Sebastian
;
Webb, Jonathan
;
Henneberg, Stephan
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 889-914
Persistent link: https://www.econbiz.de/10013389479
Saved in:
7
Not the relationship type? : loyalty propensity as a reason to maintain marketing relationships
Wolter, Jeremy S.
;
Bock, Dora E.
;
Hopkins, Christopher D.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1052-1070
Persistent link: https://www.econbiz.de/10013390496
Saved in:
8
Brand-generated social media content and its differential impact on loyalty program members
Hernández-Ortega, Blanca I.
;
Stanko, Michael A.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1071-1090
Persistent link: https://www.econbiz.de/10013390497
Saved in:
9
Social media marketing strategy : definition, conceptualization, taxonomy, validation, and future agenda
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 51-70
Persistent link: https://www.econbiz.de/10012434087
Saved in:
10
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
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