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~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert"
~subject:"International tourism"
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International tourism
Brand management
93
Markenführung
93
Brand image
35
Markenimage
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Consumer behaviour
30
Konsumentenverhalten
30
Brand
21
Markenartikel
21
Tourism marketing
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Tourismusmarketing
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Ahmad, Naveed
1
Chen, Ning
1
Dwyer, Larry
1
Firth, Tracey
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Han, Heesup
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Huang, Li
1
Huang, Zhuowei
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Li, Jixin
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Li, Jun
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Journal of travel and tourism marketing
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
Asia Pacific journal of marketing and logistics
2
International journal of leisure and tourism marketing : IJLTM
2
Journal of vacation marketing
2
Global experiences in tourism : proceedings of the International Competence Network of Tourism Management (ICNT)
1
International journal of management and marketing research : IJMMR
1
International marketing and the country of origin effect : the global impact of 'Made in Italy'
1
Journal of hospitality and tourism insights
1
Journal of international consumer marketing
1
Journal of vacation marketing : an international journal
1
Marketing in the 21st Century Issues and Challenges, Edition: 1st, Chapter: 5, Publisher: Bharti Publications, Editors: Meera Mehta, pp.68-84 (2016)
1
Revista globalización, competitividad y gobernabilidad : revista cuatrimestral : GCG
1
The journal of brand management : an international journal
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Tourism marketing : quality and service management perspectives
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ECONIS (ZBW)
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1
Travel and tourism marketing in the age of the conscious tourists : a study on CSR and tourist brand advocacy
Ahmad, Naveed
;
Samad, Sarminah
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 551-567
Persistent link: https://www.econbiz.de/10014419174
Saved in:
2
The mechanism of tourism slogans on travel intention based on Unique Selling Proposition (USP) theory
Wang, Ying
;
Huang, Li
;
Li, Jixin
;
Yang, Yang
- In:
Journal of travel and tourism marketing
36
(
2019
)
4
,
pp. 415-427
Persistent link: https://www.econbiz.de/10012179416
Saved in:
3
How customer experience affects the customer-based brand equity for tourism destinations
Yang, Yan
;
Liu, Xiaoming
;
Li, Jun
- In:
Journal of travel and tourism marketing
32
(
2015
),
pp. 97-113
Persistent link: https://www.econbiz.de/10011416156
Saved in:
4
Factors influencing Chinese students' behavior in promoting Australia as a destination for Chinese outbound travel
Chen, Ning
;
Dwyer, Larry
;
Firth, Tracey
- In:
Journal of travel and tourism marketing
32
(
2015
)
3/4
,
pp. 366-381
Persistent link: https://www.econbiz.de/10011312523
Saved in:
5
An examination of Taiwan destination brand associations : from the perspective of Mainland Chinese tourists
Huang, Zhuowei
;
Li, Mimi
;
Li, Qian
- In:
Journal of travel and tourism marketing
32
(
2015
)
1/2
,
pp. 50-64
Persistent link: https://www.econbiz.de/10011312602
Saved in:
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