//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Holiday behaviour"
~subject:"Internet marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Viral marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Holiday behaviour
Internet marketing
Viral marketing
87
Virales Marketing
87
Consumer behaviour
51
Konsumentenverhalten
51
Social Web
40
Social web
40
Online-Marketing
35
Urlaubsverhalten
19
word of mouth
16
Customer satisfaction
15
Kundenzufriedenheit
15
Online retailing
15
Online-Handel
15
Dienstleistungsqualität
13
Service quality
13
Tourism
13
Tourismus
13
Beziehungsmarketing
12
Hotel industry
12
Hotellerie
12
Relationship marketing
12
social media
12
E-commerce
11
Electronic Commerce
11
Advertising effects
9
Internet
9
Werbewirkung
9
online reviews
9
user-generated content
9
Tourism industry
8
Tourism marketing
8
Tourismusmarketing
8
Tourismuswirtschaft
8
USA
8
United States
8
word-of-mouth
8
advertising
7
Advertising
6
more ...
less ...
Online availability
All
Undetermined
29
Type of publication
All
Article
48
Type of publication (narrower categories)
All
Article in journal
48
Aufsatz in Zeitschrift
48
Language
All
English
48
Author
All
Fossen, Beth L.
3
Schweidel, David A.
3
Godes, David
2
Gopinath, Shyam
2
Han, Heesup
2
Lambrecht, Anja
2
Law, Chun Hung Roberts
2
Proserpio, Davide
2
Schuckert, Markus
2
Tucker, Catherine
2
Albuquerque, Paulo
1
Bart, Yakov
1
Cantoni, Lorenzo
1
Carson, Steve
1
Chae, Inyoung
1
Chan, Tat
1
Chatow, Udi
1
Che, Hai
1
Chen, Chihchien
1
Chen, Joseph
1
Chen, Kay-Yut
1
Chen, Wenbo
1
Chevalier, Judith A.
1
Chiang, Roger H. L.
1
Creevey, Dean
1
Croy, Glen
1
De Pietro, Marianna
1
De, Anwesha
1
Ding, Xiaojie
1
Dover, Yaniv
1
Gao, Baojun
1
Ghosh, Tathagata
1
Hollenbeck, Brett
1
Hsu, Maxwell K.
1
Huang, Chung-Ching
1
Inversini, Alessandro
1
Jamal, Zainab
1
Jiang, Xiangmei
1
Jin, Seunga Venus
1
Kidney, Etain
1
more ...
less ...
Published in...
All
Journal of travel and tourism marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
76
International journal of hospitality management
45
Journal of retailing and consumer services
45
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Tourism management : research, policies, practice
36
Journal of marketing communications
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
Information systems research : ISR
27
Electronic commerce research
23
International journal of contemporary hospitality management
22
Journal of management information systems : JMIS
21
International journal of advertising : the review of marketing communications
19
Journal of hospitality marketing & management
19
Journal of internet commerce
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of electronic commerce research : JECR
16
Journal of marketing
15
Psychology & marketing
15
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
14
Journal of promotion management : innovations in planning and applied research
14
Journal of advertising research
13
The journal of product & brand management
13
International journal of advertising : the quarterly review of marketing communications
12
European journal of marketing : EJM
11
International journal of consumer studies
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of technology marketing : IJTMkt
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Business horizons
10
Cogent business & management
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
SpringerLink / Bücher
10
International journal of business information systems : IJBIS
9
International journal of electronic commerce : IJEC
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
more ...
less ...
Source
All
ECONIS (ZBW)
48
Showing
1
-
10
of
48
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The fateful first consumer review
Park, Sungsik
;
Shin, Woochoel
;
Xie, Jinhong
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 481-507
Persistent link: https://www.econbiz.de/10012594009
Saved in:
2
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
3
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
4
Spillover effects in seeded word-of-mouth marketing campaigns
Chae, Inyoung
;
Stephen, Andrew T.
;
Bart, Yakov
;
Yao, Dai
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 89-104
Persistent link: https://www.econbiz.de/10011645777
Saved in:
5
When online reviews meet ACSI : how ACSI moderates the effects of online reviews on hotel revenue
Gao, Baojun
;
Ding, Xiaojie
;
Chen, Wenbo
;
Jiang, Xiangmei
; …
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 396-408
Persistent link: https://www.econbiz.de/10012289342
Saved in:
6
The effect of online interaction and trust on consumers' value co-creation behavior in the online travel community
Shen, Han
;
Wu, Luorong
;
Yi, Sitong
;
Xue, Lan
- In:
Journal of travel and tourism marketing
37
(
2020
)
4
,
pp. 418-428
Persistent link: https://www.econbiz.de/10012289345
Saved in:
7
Antecedents and consequences of consumers' trust in hybrid travel websites
Leung, Daniel
;
Ma, Jing
- In:
Journal of travel and tourism marketing
37
(
2020
)
6
,
pp. 756-772
Persistent link: https://www.econbiz.de/10012289491
Saved in:
8
Social TV, advertising, and sales : are social shows good for advertisers?
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 274-295
Persistent link: https://www.econbiz.de/10012022542
Saved in:
9
Advertising strategy in the presence of reviews : an empirical analysis
Hollenbeck, Brett
;
Moorthy, Sridhar
;
Proserpio, Davide
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 793-811
Persistent link: https://www.econbiz.de/10012120907
Saved in:
10
The effect of trust on value on travel websites : enhancing well-being and word-of-mouth among the elderly
Kim, Joonhyeong Joseph
;
Nam, Minjung
;
Kim, Insin
- In:
Journal of travel and tourism marketing
36
(
2019
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10012179365
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->