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~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Internet marketing"
~subject:"word of mouth"
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Search: subject_exact:"Viral marketing"
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Internet marketing
word of mouth
Viral marketing
87
Virales Marketing
87
Consumer behaviour
51
Konsumentenverhalten
51
Social Web
40
Social web
40
Online-Marketing
35
Holiday behaviour
19
Urlaubsverhalten
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Customer satisfaction
15
Kundenzufriedenheit
15
Online retailing
15
Online-Handel
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Dienstleistungsqualität
13
Service quality
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Tourism
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Tourismus
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Beziehungsmarketing
12
Hotel industry
12
Hotellerie
12
Relationship marketing
12
social media
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E-commerce
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Electronic Commerce
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Advertising effects
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Internet
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Werbewirkung
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online reviews
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user-generated content
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Tourism industry
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Tourism marketing
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Tourismusmarketing
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Tourismuswirtschaft
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USA
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word-of-mouth
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advertising
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Fossen, Beth L.
3
Godes, David
3
Schweidel, David A.
3
Gopinath, Shyam
2
Lambrecht, Anja
2
Law, Chun Hung Roberts
2
Proserpio, Davide
2
Schuckert, Markus
2
Tucker, Catherine
2
Albuquerque, Paulo
1
Ameri, Mina
1
Bart, Yakov
1
Bollinger, Bryan
1
Cantoni, Lorenzo
1
Carson, Steve
1
Chae, Inyoung
1
Chan, Tat
1
Chatow, Udi
1
Che, Hai
1
Chen, Chihchien
1
Chen, Kay-Yut
1
Chen, Wenbo
1
Chevalier, Judith A.
1
Chiang, Roger H. L.
1
Creevey, Dean
1
Croy, Glen
1
De Pietro, Marianna
1
De, Anwesha
1
Ding, Xiaojie
1
Dover, Yaniv
1
Fakharyan, Meysam
1
Gao, Baojun
1
Gillingham, Kenneth
1
Hollenbeck, Brett
1
Honka, Elisabeth
1
Huang, Chung-Ching
1
Inversini, Alessandro
1
Jamal, Zainab
1
Jiang, Xiangmei
1
Jin, Seunga Venus
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Journal of travel and tourism marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
72
International journal of hospitality management
46
Journal of retailing and consumer services
44
International journal of internet marketing and advertising : IJIMA
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of marketing communications
32
Information systems research : ISR
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Tourism management : research, policies, practice
27
Electronic commerce research
23
Journal of management information systems : JMIS
22
International journal of advertising : the review of marketing communications
20
Journal of hospitality marketing & management
20
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
International journal of contemporary hospitality management
19
Journal of internet commerce
19
Journal of marketing
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
International journal of electronic marketing and retailing : IJEMR
18
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Psychology & marketing
17
Journal of electronic commerce research : JECR
16
Journal of promotion management : innovations in planning and applied research
16
Journal of advertising research
14
Cogent business & management
13
International journal of consumer studies
13
Journal of marketing research : JMR
13
The journal of product & brand management
13
International journal of advertising : the quarterly review of marketing communications
12
European journal of marketing : EJM
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of technology marketing : IJTMkt
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
International journal of electronic commerce : IJEC
10
SpringerLink / Bücher
10
The service industries journal
10
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ECONIS (ZBW)
47
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1
The fateful first consumer review
Park, Sungsik
;
Shin, Woochoel
;
Xie, Jinhong
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 481-507
Persistent link: https://www.econbiz.de/10012594009
Saved in:
2
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
3
When consumers learn, money burns : signaling quality via advertising with observational learning and word of mouth
Joshi, Yogesh V.
;
Musalem, Andrés
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 168-188
Persistent link: https://www.econbiz.de/10012493751
Saved in:
4
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
5
Spillover effects in seeded word-of-mouth marketing campaigns
Chae, Inyoung
;
Stephen, Andrew T.
;
Bart, Yakov
;
Yao, Dai
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 89-104
Persistent link: https://www.econbiz.de/10011645777
Saved in:
6
When online reviews meet ACSI : how ACSI moderates the effects of online reviews on hotel revenue
Gao, Baojun
;
Ding, Xiaojie
;
Chen, Wenbo
;
Jiang, Xiangmei
; …
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 396-408
Persistent link: https://www.econbiz.de/10012289342
Saved in:
7
The effect of online interaction and trust on consumers' value co-creation behavior in the online travel community
Shen, Han
;
Wu, Luorong
;
Yi, Sitong
;
Xue, Lan
- In:
Journal of travel and tourism marketing
37
(
2020
)
4
,
pp. 418-428
Persistent link: https://www.econbiz.de/10012289345
Saved in:
8
Antecedents and consequences of consumers' trust in hybrid travel websites
Leung, Daniel
;
Ma, Jing
- In:
Journal of travel and tourism marketing
37
(
2020
)
6
,
pp. 756-772
Persistent link: https://www.econbiz.de/10012289491
Saved in:
9
Social TV, advertising, and sales : are social shows good for advertisers?
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 274-295
Persistent link: https://www.econbiz.de/10012022542
Saved in:
10
Word of mouth, observed adoptions, and anime-watching decisions : the role of the personal vs. the community network
Ameri, Mina
;
Honka, Elisabeth
;
Xie, Ying
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
4
,
pp. 567-583
Persistent link: https://www.econbiz.de/10012059793
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