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~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Research"
~subject:"Markenführung"
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Markenführung
Tourism marketing
281
Tourismusmarketing
281
Consumer behaviour
210
Konsumentenverhalten
210
Holiday behaviour
204
Urlaubsverhalten
204
Tourismus
163
Tourism
162
Beziehungsmarketing
146
Relationship marketing
145
Destination management
130
Destinationsmanagement
130
Markenimage
114
Brand image
109
Brand management
107
Tourism industry
101
Tourismuswirtschaft
101
Customer satisfaction
99
Kundenzufriedenheit
99
Deutschland
86
Germany
79
Online-Marketing
74
Dienstleistungsqualität
70
Service quality
70
Internet marketing
65
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60
Social web
60
Hotel industry
56
Hotellerie
56
Markenpolitik
55
Tourism destination
50
Tourismusregion
50
Viral marketing
48
Virales Marketing
48
International tourism
46
Internationaler Tourismus
46
Marketing
44
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43
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English
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Burmann, Christoph
13
Han, Heesup
6
Hyun, Sunghyup Sean
6
Steiner, Paul
5
Schmidt, Holger J.
4
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3
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3
Baumgarth, Carsten
3
Brandtweiner, Roman
3
Kaushik, Arun Kumar
3
Kilian, Karsten
3
Kumar, Vikas
3
Yu, Jongsik
3
Bornemann, Torsten
2
Chua, Bee-Lia
2
Hollmann, Moritz
2
Huang, Zhuowei
2
Hwang, Jinsoo
2
Kang, Juhee
2
Kim, Insin
2
Kucukusta, Deniz
2
Lo, Ada
2
Tung, Vincent Wing Sun
2
Yagüe Guillén, María Jésus
2
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1
Adomeit, Malte
1
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1
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1
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1
Bakker, Diederich
1
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1
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1
Bender, Matthias
1
Berrozpe, Arturo
1
Berz, Jennifer
1
Bigné Alcañiz, J. Enrique
1
Björk, Peter
1
Brandenburg, Hermann
1
Cai, Gangwei
1
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Springer Fachmedien Wiesbaden
38
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Helmut-Schmidt-Universität
1
ICORIA <17., 2018, Valencia>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Karlsruher Institut für Technologie
1
Leuphana Universität Lüneburg
1
Springer Gabler <Firma>
1
Springer VS
1
Universität Bremen
1
Wissenschaftliche Konferenz Eventforschung <9., 2017, Chemnitz>
1
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Journal of travel and tourism marketing
Research
Journal of business research : JBR
583
The journal of brand management : an international journal
552
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
257
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
106
Asia Pacific journal of marketing and logistics
105
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
87
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Springer eBook Collection
75
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
65
Journal of international consumer marketing
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
International marketing review
61
Journal of advertising research
61
Qualitative market research : an international journal
59
Cogent business & management
56
Journal of global marketing
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
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ECONIS (ZBW)
108
Showing
1
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10
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108
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date (oldest first)
1
A dynamic and comprehensive analysis of the trajectories of destination brand hate following a negative experience
Farhat, Zeineb
;
Chaney, Damien
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 208-220
Persistent link: https://www.econbiz.de/10014513633
Saved in:
2
From dreaming to believing : a review of consumer engagement behaviours with brands' social media content across the holiday travel process
Creevey, Dean
;
Kidney, Etain
;
Mehta, Glenn
- In:
Journal of travel and tourism marketing
36
(
2019
)
6
,
pp. 679-691
Persistent link: https://www.econbiz.de/10012179457
Saved in:
3
Travel and tourism
marketing
in the age of the conscious tourists : a study on CSR and tourist brand advocacy
Ahmad, Naveed
;
Samad, Sarminah
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 551-567
Persistent link: https://www.econbiz.de/10014419174
Saved in:
4
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
5
Attributes of medical tourism destination brands : case study of the Korean medical tourism market
Yu, Jongsik
;
Seo, Jungwoon
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
38
(
2021
)
1
,
pp. 107-121
Persistent link: https://www.econbiz.de/10012440375
Saved in:
6
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
7
A patterns perspective of customers' brand experiences with robotics in hospitality
Tung, Vincent Wing Sun
;
Tse, Serene Wai Tsz
- In:
Journal of travel and tourism marketing
40
(
2023
)
1
,
pp. 75-89
Persistent link: https://www.econbiz.de/10014285201
Saved in:
8
Markenerweiterungsstrategien professioneller Sportvereine im eSport : Rückwirkungseffekte von Markentransfer- und Co-Branding-Strategien auf das Markenimage
Diegel, Marius
-
2021
Persistent link: https://www.econbiz.de/10012424689
Saved in:
9
Trialogische Markenführung im Business-to-Business : der Einfluss von Social Media auf die identitätsbasierte Markenführung
Maier, Florian
-
2016
Persistent link: https://www.econbiz.de/10011407293
Saved in:
10
Does experience affect engagement? : role of destination brand engagement in developing brand advocacy and revisit intentions
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 332-346
Persistent link: https://www.econbiz.de/10012289335
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