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~isPartOf:"Journal of travel and tourism marketing"
~subject:"Hotellerie"
~subject:"Markenführung"
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Hotellerie
Markenführung
Tourism marketing
279
Tourismusmarketing
279
Holiday behaviour
199
Urlaubsverhalten
199
Consumer behaviour
175
Konsumentenverhalten
175
Tourism
160
Tourismus
160
Destination management
126
Destinationsmanagement
126
Beziehungsmarketing
115
Relationship marketing
115
Tourism industry
97
Tourismuswirtschaft
97
Customer satisfaction
93
Kundenzufriedenheit
93
Brand image
90
Markenimage
90
Dienstleistungsqualität
66
Service quality
66
Hotel industry
56
Brand management
52
Internet marketing
49
Online-Marketing
49
Tourism destination
49
Tourismusregion
49
International tourism
46
Internationaler Tourismus
46
Social Web
45
Social web
45
Viral marketing
42
Virales Marketing
42
China
39
Designation of origin
37
Herkunftsbezeichnung
37
tourism marketing
37
USA
34
United States
34
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3
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3
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100
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Han, Heesup
10
Hyun, Sunghyup Sean
6
Law, Chun Hung Roberts
6
Yu, Jongsik
4
Ahn, Jiseon
3
Back, Ki-Joon
3
Kaushik, Arun Kumar
3
Kumar, Vikas
3
Lee, Jin-soo
3
Berezan, Orie
2
Chua, Bee-Lia
2
Denizci Guillet, Basak
2
Huang, Zhuowei
2
Hwang, Jinsoo
2
Kang, Juhee
2
Kim, Insin
2
Kim, Jinkyung Jenny
2
Krishen, Anjala S.
2
Kucukusta, Deniz
2
Lee, Craig
2
Li, Xiang
2
Lo, Ada
2
Pratt, Stephen
2
Qu, Hailin
2
Schuckert, Markus
2
Seo, Jungwoon
2
Tung, Vincent Wing Sun
2
Yagüe Guillén, María Jésus
2
Ahmad, Naveed
1
Ahn, Young-joo
1
Ali, Faizan
1
Ariffin, Ahmad Azmi M.
1
Ariza-Montes, Antonio
1
Arjona-Fuentes, Juan M.
1
Au, Norman
1
Baah, Nancy Grace
1
Back, Ki-joon
1
Baek, Hyungshin
1
Bai, Billy
1
Barišić, Petra
1
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Journal of travel and tourism marketing
Journal of business research : JBR
594
The journal of brand management : an international journal
552
The journal of product & brand management
386
Journal of retailing and consumer services
296
International journal of hospitality management
287
SpringerLink / Bücher
260
European journal of marketing : EJM
128
International journal of contemporary hospitality management
127
Tourism management : research, policies, practice
117
Psychology & marketing
116
Industrial marketing management : the international journal for industrial and high-tech firms
108
Asia Pacific journal of marketing and logistics
107
Journal of hospitality marketing & management
107
Journal of marketing communications
104
Journal of marketing management : MM
103
Marketing intelligence & planning
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
87
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Springer eBook Collection
75
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
71
Innovatives Markenmanagement
70
International journal of internet marketing and advertising : IJIMA
68
Journal of promotion management : JPM
67
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
66
Journal of fashion marketing and management
65
Journal of international consumer marketing
65
International journal of advertising : the review of marketing communications
61
International marketing review
61
Journal of advertising research
61
Qualitative market research : an international journal
60
Cogent business & management
58
Journal of global marketing
57
Journal of marketing research : JMR
56
Research
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
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ECONIS (ZBW)
100
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100
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1
A dynamic and comprehensive analysis of the trajectories of destination brand hate following a negative experience
Farhat, Zeineb
;
Chaney, Damien
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 208-220
Persistent link: https://www.econbiz.de/10014513633
Saved in:
2
From dreaming to believing : a review of consumer engagement behaviours with brands' social media content across the holiday travel process
Creevey, Dean
;
Kidney, Etain
;
Mehta, Glenn
- In:
Journal of travel and tourism marketing
36
(
2019
)
6
,
pp. 679-691
Persistent link: https://www.econbiz.de/10012179457
Saved in:
3
Travel and tourism
marketing
in the age of the conscious tourists : a study on CSR and tourist brand advocacy
Ahmad, Naveed
;
Samad, Sarminah
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 551-567
Persistent link: https://www.econbiz.de/10014419174
Saved in:
4
When online reviews meet ACSI : how ACSI moderates the effects of online reviews on hotel revenue
Gao, Baojun
;
Ding, Xiaojie
;
Chen, Wenbo
;
Jiang, Xiangmei
; …
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 396-408
Persistent link: https://www.econbiz.de/10012289342
Saved in:
5
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
6
Impact of customer environmental attitude-behavior gap
Lin, Yaqin
;
Wu, Chi Wai
;
Chiu, Chun-Hung
- In:
Journal of travel and tourism marketing
40
(
2023
)
9
,
pp. 802-817
Persistent link: https://www.econbiz.de/10014513583
Saved in:
7
Managing negative online accommodation reviews : evidence from the Cook Islands
Mate, Mani Jeremiah
;
Trupp, Alexander
;
Pratt, Stephen
- In:
Journal of travel and tourism marketing
36
(
2019
)
5
,
pp. 627-644
Persistent link: https://www.econbiz.de/10012179450
Saved in:
8
Attributes of medical tourism destination brands : case study of the Korean medical tourism market
Yu, Jongsik
;
Seo, Jungwoon
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
38
(
2021
)
1
,
pp. 107-121
Persistent link: https://www.econbiz.de/10012440375
Saved in:
9
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
10
A patterns perspective of customers' brand experiences with robotics in hospitality
Tung, Vincent Wing Sun
;
Tse, Serene Wai Tsz
- In:
Journal of travel and tourism marketing
40
(
2023
)
1
,
pp. 75-89
Persistent link: https://www.econbiz.de/10014285201
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