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~isPartOf:"Journal of travel and tourism marketing"
~subject:"Markenführung"
~subject:"United States"
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Markenführung
United States
Tourism marketing
279
Tourismusmarketing
279
Holiday behaviour
199
Urlaubsverhalten
199
Consumer behaviour
175
Konsumentenverhalten
175
Tourism
160
Tourismus
160
Destination management
126
Destinationsmanagement
126
Beziehungsmarketing
115
Relationship marketing
115
Tourism industry
97
Tourismuswirtschaft
97
Customer satisfaction
93
Kundenzufriedenheit
93
Brand image
90
Markenimage
90
Dienstleistungsqualität
66
Service quality
66
Hotel industry
56
Hotellerie
56
Brand management
52
Internet marketing
49
Online-Marketing
49
Tourism destination
49
Tourismusregion
49
International tourism
46
Internationaler Tourismus
46
Social Web
45
Social web
45
Viral marketing
42
Virales Marketing
42
China
39
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37
tourism marketing
37
USA
34
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Han, Heesup
7
Hyun, Sunghyup Sean
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Ahn, Jiseon
3
Back, Ki-Joon
3
Fesenmaier, Daniel R.
3
Huang, Zhuowei
3
Kaushik, Arun Kumar
3
Kumar, Vikas
3
Tussyadiah, Iis P.
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Yu, Jongsik
3
Back, Ki-joon
2
Bai, Billy
2
Chua, Bee-Lia
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2
Khan, Mahmood A.
2
Kim, Insin
2
Kucukusta, Deniz
2
Law, Rob
2
Lee, Kyuho
2
Li, Mimi
2
Lo, Ada
2
Qu, Hailin
2
Tung, Vincent Wing Sun
2
Xiang, Zheng
2
Yagüe Guillén, María Jésus
2
Ahmad, Naveed
1
Ahn, Young-joo
1
Alderman, Derek H.
1
Baek, Hyungshin
1
Barber, Nelson A.
1
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1
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1
Berrozpe, Arturo
1
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1
Cai, Gangwei
1
Cai, Liping A.
1
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1
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Journal of travel and tourism marketing
Journal of business research : JBR
670
The journal of brand management : an international journal
556
The journal of product & brand management
389
Journal of retailing and consumer services
323
SpringerLink / Bücher
281
Industrial marketing management : the international journal for industrial and high-tech firms
201
European journal of marketing : EJM
152
International journal of hospitality management
151
Psychology & marketing
150
Journal of marketing management : MM
136
Journal of marketing
131
Journal of advertising research
123
Journal of marketing communications
123
Journal of the Academy of Marketing Science
120
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
119
Marketing intelligence & planning
117
Asia Pacific journal of marketing and logistics
113
Working paper / National Bureau of Economic Research, Inc.
103
Journal of strategic marketing
99
The IUP journal of brand management : IJBRM
92
Sport marketing quarterly : preferred journal of the Sport Marketing Association
88
Journal of global marketing
87
International journal of internet marketing and advertising : IJIMA
84
Journal of fashion marketing and management
82
Marketing letters : a journal of research in marketing
80
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
79
Journal of marketing research : JMR
78
Journal of promotion management : JPM
76
Springer eBook Collection
76
International journal of sport management and marketing : IJSMM
75
Tourism management : research, policies, practice
75
Journal of promotion management : innovations in planning and applied research
74
Business horizons
73
International marketing review
73
Journal of international consumer marketing
73
The journal of consumer marketing
70
Innovatives Markenmanagement
68
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
68
The journal of business & industrial marketing
67
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ECONIS (ZBW)
85
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1
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10
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85
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1
A dynamic and comprehensive analysis of the trajectories of destination brand hate following a negative experience
Farhat, Zeineb
;
Chaney, Damien
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 208-220
Persistent link: https://www.econbiz.de/10014513633
Saved in:
2
From dreaming to believing : a review of consumer engagement behaviours with brands' social media content across the holiday travel process
Creevey, Dean
;
Kidney, Etain
;
Mehta, Glenn
- In:
Journal of travel and tourism marketing
36
(
2019
)
6
,
pp. 679-691
Persistent link: https://www.econbiz.de/10012179457
Saved in:
3
Travel and tourism
marketing
in the age of the conscious tourists : a study on CSR and tourist brand advocacy
Ahmad, Naveed
;
Samad, Sarminah
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 551-567
Persistent link: https://www.econbiz.de/10014419174
Saved in:
4
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
5
Attributes of medical tourism destination brands : case study of the Korean medical tourism market
Yu, Jongsik
;
Seo, Jungwoon
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
38
(
2021
)
1
,
pp. 107-121
Persistent link: https://www.econbiz.de/10012440375
Saved in:
6
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
7
A patterns perspective of customers' brand experiences with robotics in hospitality
Tung, Vincent Wing Sun
;
Tse, Serene Wai Tsz
- In:
Journal of travel and tourism marketing
40
(
2023
)
1
,
pp. 75-89
Persistent link: https://www.econbiz.de/10014285201
Saved in:
8
Journal of Travel & Tourism
Marketing
special issue on social media : preface
Law, Rob
;
Xiang, Zheng
- In:
Journal of travel and tourism marketing
30
(
2013
)
1/2
,
pp. 1-2
Persistent link: https://www.econbiz.de/10009744659
Saved in:
9
Does experience affect engagement? : role of destination brand engagement in developing brand advocacy and revisit intentions
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 332-346
Persistent link: https://www.econbiz.de/10012289335
Saved in:
10
The role of extraordinary sensory experiences in shaping destination brand love : an empirical study
Lv, Xingyang
;
Wu, Ailing
- In:
Journal of travel and tourism marketing
38
(
2021
)
2
,
pp. 179-193
Persistent link: https://www.econbiz.de/10012497715
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