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~isPartOf:"Journal of travel and tourism marketing"
~subject:"Virales Marketing"
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Search: subject_exact:"Social network services"
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Virales Marketing
Social Web
68
Social web
68
Holiday behaviour
30
Urlaubsverhalten
30
Consumer behaviour
27
Konsumentenverhalten
27
Tourism
26
Tourismus
26
Internet marketing
25
Online-Marketing
25
Tourism marketing
23
Tourismusmarketing
23
Viral marketing
15
social media
14
Hotel industry
11
Hotellerie
11
Tourism industry
10
Tourismuswirtschaft
10
Bibliometrics
8
Bibliometrie
8
China
8
Destination management
8
Destinationsmanagement
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E-commerce
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Electronic Commerce
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Online retailing
7
Online-Handel
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Social media
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Customer satisfaction
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Gastgewerbe
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Hospitality industry
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Kundenzufriedenheit
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Reisevermittler
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Travel agency
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Persönlichkeitspsychologie
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Law, Chun Hung Roberts
3
Schuckert, Markus
2
Browning, Victoria
1
Butt, Irfan
1
Cantoni, Lorenzo
1
Chen, Chihchien
1
Chen, Wenbo
1
Creevey, Dean
1
De Pietro, Marianna
1
Deng, Lingfei
1
Ding, Xiaojie
1
Gao, Baojun
1
Hua, Nan
1
Inversini, Alessandro
1
Jiang, Xiangmei
1
Jin, Seunga Venus
1
Kidney, Etain
1
Law, Rob
1
Lee, Hee Andy
1
Lee, Mi Kyung
1
Li, Chunhong
1
Liang, Sai
1
Liu, Xianwei
1
Mehta, Glenn
1
Murphy, Jamie
1
Niu, Yixuan
1
Niu, Yongge
1
Nusair, Khaldoon
1
Ozturk, Ahmet Bulent
1
Park, Han Woo
1
Phua, Joe
1
Scott, Noel
1
Shen, Han
1
Shu, Mengya
1
So, Kevin Kam Fung
1
Sparks, Beverley
1
Wang, Cheng Lu
1
Wu, Jianzu
1
Wu, Luorong
1
Wu, Shinyi
1
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Journal of travel and tourism marketing
Journal of business research : JBR
83
Journal of retailing and consumer services
43
International journal of internet marketing and advertising : IJIMA
40
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of marketing communications
33
Information systems research : ISR
31
International journal of hospitality management
31
Tourism management : research, policies, practice
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Journal of management information systems : JMIS
24
International journal of advertising : the review of marketing communications
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Electronic commerce research
19
Journal of marketing
19
International journal of advertising : the quarterly review of marketing communications
18
Journal of electronic commerce research : JECR
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of hospitality marketing & management
17
Journal of marketing management : MM
17
The journal of product & brand management
17
International journal of contemporary hospitality management
16
Psychology & marketing
16
Journal of promotion management : innovations in planning and applied research
15
Technological forecasting & social change : an international journal
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing research : JMR
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
Business horizons
13
International journal of consumer studies
13
International journal of business information systems : IJBIS
12
Journal of advertising research
12
Journal of internet commerce
12
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
International journal of technology marketing : IJTMkt
11
Journal of the Academy of Marketing Science
11
Electronic markets : the international journal on networked business
10
Journal of global marketing
10
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ECONIS (ZBW)
15
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1
Double blades : does a sharing platform benefit from integration to a popular OTA platform?
Li, Chunhong
;
Deng, Lingfei
;
Law, Chun Hung Roberts
- In:
Journal of travel and tourism marketing
40
(
2023
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014285173
Saved in:
2
When online reviews meet ACSI : how ACSI moderates the effects of online reviews on hotel revenue
Gao, Baojun
;
Ding, Xiaojie
;
Chen, Wenbo
;
Jiang, Xiangmei
; …
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 396-408
Persistent link: https://www.econbiz.de/10012289342
Saved in:
3
The effect of online interaction and trust on consumers' value co-creation behavior in the online travel community
Shen, Han
;
Wu, Luorong
;
Yi, Sitong
;
Xue, Lan
- In:
Journal of travel and tourism marketing
37
(
2020
)
4
,
pp. 418-428
Persistent link: https://www.econbiz.de/10012289345
Saved in:
4
From dreaming to believing : a review of consumer engagement behaviours with brands' social media content across the holiday travel process
Creevey, Dean
;
Kidney, Etain
;
Mehta, Glenn
- In:
Journal of travel and tourism marketing
36
(
2019
)
6
,
pp. 679-691
Persistent link: https://www.econbiz.de/10012179457
Saved in:
5
A theoretical framework of electronic word-of-mouth against the backdrop of social networking websites
Nusair, Khaldoon
;
Hua, Nan
;
Ozturk, Ahmet Bulent
;
Butt, …
- In:
Journal of travel and tourism marketing
34
(
2017
)
4/6
,
pp. 653-665
Persistent link: https://www.econbiz.de/10011729187
Saved in:
6
From online via offline to online : how online visibility of tourism information shapes and is shaped by offline visits
Lee, Mi Kyung
;
Yoon, Ho Young
;
Park, Han Woo
- In:
Journal of travel and tourism marketing
34
(
2017
)
9
,
pp. 1143-1154
Persistent link: https://www.econbiz.de/10011758888
Saved in:
7
Multilevel analysis of the relationship between type of travel, online ratings, and management response : empirical evidence from international upscale hotels
Liang, Sai
;
Schuckert, Markus
;
Law, Chun Hung Roberts
- In:
Journal of travel and tourism marketing
34
(
2017
)
1/3
,
pp. 239-256
Persistent link: https://www.econbiz.de/10011669972
Saved in:
8
Making reservations online : the impact of consumer-written and system-aggregated user-generated content (UGC) in travel booking websites on consumers’ behavioral intentions
Jin, Seunga Venus
;
Phua, Joe
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 101-117
Persistent link: https://www.econbiz.de/10011484660
Saved in:
9
Online consumer review factors affecting offline hotel popularity : evidence from Tripadvisor
Xie, Karen L.
;
Chen, Chihchien
;
Wu, Shinyi
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 211-223
Persistent link: https://www.econbiz.de/10011484734
Saved in:
10
How do destination management organization-led postings facilitate word-of-mouth communications in online tourist communities? : a content analysis of China's 5A-class tourist reso...
Niu, Yongge
;
Wang, Cheng Lu
;
Yin, Shimin
;
Niu, Yixuan
- In:
Journal of travel and tourism marketing
33
(
2016
)
7/9
,
pp. 929-948
Persistent link: https://www.econbiz.de/10011627330
Saved in:
1
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