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~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"The journal of product & brand management"
~subject:"Markenführung"
~subject:"Tourismusmarketing"
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Search: subject:"Brand equity"
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Markenführung
Tourismusmarketing
Brand image
44
Markenimage
44
Brand management
41
Consumer behaviour
34
Konsumentenverhalten
34
Brand
17
Markenartikel
17
Brand equity
15
Beziehungsmarketing
13
Relationship marketing
13
Consumer brand equity
9
Marketing management
7
Marketingmanagement
7
Brand loyalty
6
Brand equity (Consumer)
5
Tourism marketing
5
Advertising effects
4
Destination management
4
Destinationsmanagement
4
Product quality
4
Produktqualität
4
Werbewirkung
4
Brand awareness
3
Brand evaluation
3
Brand performance
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Customer satisfaction
3
Designation of origin
3
Financial brand equity
3
Herkunftsbezeichnung
3
Kundenzufriedenheit
3
Luxury branding
3
Luxury goods
3
Luxusgüter
3
Brand communication
2
Brand equity (consumer)
2
Brand experience
2
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41
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41
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English
41
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Guzman, Francisco
5
Vera, Jorge
2
Watchravesringkan, Kittichai
2
Anselmsson, Johan
1
Atanasova, Christina
1
Baghi, Ilaria
1
Barrio-García, Salvador del
1
Bashir, Makhmoor
1
Baumgarth, Carsten
1
Behnke, Carolin
1
Blair, Amanda J.
1
Bondesson, Niklas Vestman
1
Bose, Sunny
1
Brown, Brian P.
1
Cantrell, Caley
1
Carvalho, Sergio W.
1
Castañeda García, J. Alberto
1
Chan, Anthony
1
Chekalina, Tatiana
1
Cyr, Dianne J.
1
Czarnecka, Barbara
1
Dadzie, Charlene
1
Dash, Satya Bhusan
1
Davari, Arezoo
1
Davis, Donna
1
De Nisco, Alessandro
1
De Vita, Jennifer
1
Dwivedi, Abhishek
1
Ekinci, Yuksel
1
Fang, Xiang
1
Farhang, Maryam
1
Finn, Adam
1
Frank, Phillip
1
Frías-Jamilena, D. M.
1
Fuchs, Matthias
1
Fuller, Rachel
1
Gabrielli, Veronica
1
Grappi, Silvia
1
Hair, Joseph F.
1
Hem, Alexander Farestvedt
1
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
The journal of product & brand management
Journal of business research : JBR
47
The journal of brand management : an international journal
33
Journal of retailing and consumer services
21
Cogent business & management
14
International journal of hospitality management
14
European journal of marketing : EJM
13
Tourism management : research, policies, practice
11
Journal of marketing communications
10
Marketing intelligence & planning
10
Journal of promotion management : innovations in planning and applied research
9
SpringerLink / Bücher
9
Journal of marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of strategic marketing
7
Journal of the Academy of Marketing Science
7
Asia Pacific journal of marketing and logistics
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of internet marketing and advertising : IJIMA
6
Journal of Asian finance, economics and business : JAFEB
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : JPM
6
Journal of travel and tourism marketing
6
AMS review : official publication of the Academy of Marketing Science
5
Administrative Sciences : open access journal
5
Global business review
5
International journal of consumer studies
5
International journal of market research
5
International marketing review
5
Journal of air transport management
5
Journal of business ethics : JOBE
5
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
5
Journal of hospitality and tourism insights
5
Journal of marketing for higher education
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing : ZFP ; journal of research and management
5
The journal of business & industrial marketing
5
The marketing review
5
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ECONIS (ZBW)
41
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41
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1
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
2
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
3
The impact of brand value co-creation on perceived CSR authenticity and
brand
equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
Saved in:
4
Brand
equity
and stock performance in time of crisis : evidence from the COVID-19 pandemic
Farhang, Maryam
;
Kamran-Disfani, Omid
;
Zadeh, Arash H.
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 420-435
Persistent link: https://www.econbiz.de/10014229059
Saved in:
5
Consumer response to celebrity transgression : investigating the effects of celebrity gender and past transgressive and philanthropic behaviors using real celebrities
Rifon, Nora J.
;
Jiang, Mengtian
;
Wu, Shuang
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 517-529
Persistent link: https://www.econbiz.de/10014281331
Saved in:
6
Extension and validation of a novel destination
brand
equity
model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
7
Evolving brand boundaries and expectations : looking back on
brand
equity
, brand loyalty, and brand image research to move forward
Parris, Denise Linda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
Saved in:
8
Customer-based place
brand
equity
and tourism : a regional identity perspective
Bose, Sunny
;
Pradhan, Sudeepta
;
Bashir, Makhmoor
;
Roy, …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10012880233
Saved in:
9
Developing and testing a typology of brand benefit differentiation
Hem, Alexander Farestvedt
;
Supphellen, Magne
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 238-251
Persistent link: https://www.econbiz.de/10013164314
Saved in:
10
The role of brand personality in the formation of consumer affect and self-brand connection
McManus, Justin F.
;
Carvalho, Sergio W.
;
Trifts, Valerie
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 551-569
Persistent link: https://www.econbiz.de/10013393661
Saved in:
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