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~isPartOf:"Journal of vacation marketing : an international journal"
~isPartOf:"Pervasive advertising"
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Target group
18
Zielgruppe
18
Tourism marketing
7
Tourismusmarketing
7
Holiday behaviour
6
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6
Internet marketing
5
Online-Marketing
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Journal of vacation marketing : an international journal
Pervasive advertising
Young consumers : insight and ideas for responsible marketers
60
SpringerLink / Bücher
50
Journal of advertising research
34
Journal of advertising : official publication of the American Academy of Advertising
33
Psychology & marketing
23
Handbuch Zielgruppenmanagement
21
International journal of advertising : the quarterly review of marketing communications
21
The silver market phenomenon : business opportunities in an era of demographic change
21
Springer eBook Collection
20
The silver market phenomenon : marketing and innovation in the aging society
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
Research
18
Journal of retailing and consumer services
17
The journal of consumer marketing
17
Harvard business review : HBR
16
Journal of business research : JBR
16
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
16
Health marketing quarterly
15
Journal of fashion marketing and management
15
International journal of consumer studies
14
Journal of travel and tourism marketing
14
Journal of marketing communications
12
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
12
Tourism management : research, policies, practice
12
Harvard-Business-Manager : das Wissen der Besten
11
International journal of retail & distribution management
11
Jahrbuch Seniorenmarketing
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Journal of food products marketing
11
European journal of marketing : EJM
10
Journal of international consumer marketing
10
Marketing intelligence & planning
10
Marketing letters : a journal of research in marketing
10
Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
10
International journal of hospitality management
9
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
International journal of advertising : the review of marketing communications
8
International journal of nonprofit and voluntary sector marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of financial services marketing : JFSM
8
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To segment or not? : that is the question
Tkaczynski, Aaron
;
Rundle-Thiele, Sharyn R.
;
Prebensen, …
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10011875974
Saved in:
2
Target markets as working archetypes : classifying consumers at Tourism New Zealand
Weaver, Adam
- In:
Journal of vacation marketing : an international journal
21
(
2015
)
2
,
pp. 163-174
Persistent link: https://www.econbiz.de/10011305743
Saved in:
3
Segmenting the senior tourism market in Ireland based on travel motivations
Ward, Aisling
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
3
,
pp. 267-277
Persistent link: https://www.econbiz.de/10010390873
Saved in:
4
Activity-based segmentation of the outbound leisure tourism market of Saudi Arabia
Mumuni, Alhassan G.
;
Mansour, Mourad
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
3
,
pp. 239-252
Persistent link: https://www.econbiz.de/10010390878
Saved in:
5
Benefit segmentation of potential wellbeing tourists
Pesonen, Juho
;
Laukkanen, Tommi
;
Komppula, Raija
- In:
Journal of vacation marketing : an international journal
17
(
2011
)
4
,
pp. 303-314
Persistent link: https://www.econbiz.de/10009380738
Saved in:
6
Adapting news and advertisements to groups
De Carolis, Berardina
- In:
Pervasive advertising
,
(pp. 227-246)
.
2011
Persistent link: https://www.econbiz.de/10009348744
Saved in:
7
Managing advertising context
Strohbach, Martin
;
Bauer, Martin
;
Martin, Miquel
; …
- In:
Pervasive advertising
,
(pp. 185-205)
.
2011
Persistent link: https://www.econbiz.de/10009348753
Saved in:
8
Conceptualizing context for pervasive advertising
Bauer, Christine
;
Spiekermann, Sarah
- In:
Pervasive advertising
,
(pp. 159-183)
.
2011
Persistent link: https://www.econbiz.de/10009348758
Saved in:
9
Opportunities and challenges of interactive public displays as an advertising medium
José, Rui
;
Cardoso, Jorge C. S.
- In:
Pervasive advertising
,
(pp. 139-157)
.
2011
Persistent link: https://www.econbiz.de/10009348761
Saved in:
10
Target advertising on the handset : privacy and security challenges
Haddadi, Hamed
;
Hui, Pan
;
Henderson, Tristan
;
Brown, Ian
- In:
Pervasive advertising
,
(pp. 119-137)
.
2011
Persistent link: https://www.econbiz.de/10009348763
Saved in:
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