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~isPartOf:"Marketing : ZFP ; journal of research and management"
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Search: subject:"Betriebliche Preispolitik"
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Preismanagement
18
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Gierl, Heribert
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Diller, Hermann
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Mild, Andreas
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Natter, Martin
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Taudes, Alfred
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Thomas, Stefan
2
Wilken, Robert
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Aigner, Andreas
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Eisenbeiß, Maik
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Marketing : ZFP ; journal of research and management
Journal of revenue and pricing management
343
European journal of operational research : EJOR
334
Management science : journal of the Institute for Operations Research and the Management Sciences
255
NBER working paper series
254
International journal of production economics
236
International journal of industrial organization
211
NBER Working Paper
205
Working paper / National Bureau of Economic Research, Inc.
198
Economics letters
172
Discussion paper / Centre for Economic Policy Research
136
International journal of production research
117
CESifo working papers
115
Operations research
115
Journal of business research : JBR
113
Manufacturing & service operations management : M & SOM
111
Transportation research / E : an international journal
109
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
Discussion papers / CEPR
99
Journal of retailing and consumer services
96
Production and operations management : an international journal of the Production and Operations Management Society
91
The journal of industrial economics
87
The American economic review
82
Energy economics
81
Omega : the international journal of management science
79
Discussion paper
74
The Rand journal of economics
73
International journal of hospitality management
72
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
71
Journal of economics & management strategy : JEMS
68
Review of industrial organization : RIO
65
Applied economics
63
SpringerLink / Bücher
62
Journal of economic behavior & organization : JEBO
60
Journal of retailing
60
Production and operations management : the flagship research journal of the Production and Operations Management Society
58
Discussion paper / Tinbergen Institute
57
Working paper
54
Journal of air transport management
53
European economic review : EER
52
The journal of product & brand management
52
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ECONIS (ZBW)
19
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1
Customer cognitive appraisals of differential and dynamic pricing
Bambauer-Sachse, Silke
;
Young, Ashley
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
4
,
pp. 3-12
Persistent link: https://www.econbiz.de/10013473076
Saved in:
2
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
3
Transparent price labelling for sustainable products : a boost for consumers' willingness to buy?
Reimers, Hanna
;
Hoffmann, Stefan
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012003362
Saved in:
4
Using consumer empowerment to increase the effectiveness of price discounts
Aigner, Andreas
;
Wilken, Robert
;
Geisendorf, Sylvie
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 48-63
Persistent link: https://www.econbiz.de/10012003368
Saved in:
5
Do multi-currency price tags bias price perceptions?
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
4
,
pp. 199-213
Persistent link: https://www.econbiz.de/10011602902
Saved in:
6
Divide tariffs and prosper? : a focus on the role of need for cognition
Feurer, Sven
;
Schuhmacher, Monika C.
;
Kuester, Sabine
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
2
,
pp. 101-108
Persistent link: https://www.econbiz.de/10011560950
Saved in:
7
Does Salami for 10 €/kg taste better than Salami for 1 €/100g? : empirical evidence for the influence of unit price format on price-level perception, quality perception, and purcha...
Roth, Stefan
;
Himbert, Lena
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
3
,
pp. 137-152
Persistent link: https://www.econbiz.de/10011560968
Saved in:
8
Why and under which conditions are price lotteries effective at promoting products?
Gierl, Heribert
;
Hüttl-Maack, Verena
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
3
,
pp. 176-186
Persistent link: https://www.econbiz.de/10010394615
Saved in:
9
The role of culture for pricing luxury fashion brands
Hornig, Tobias
;
Fischer, Marc
;
Schollmeyer, Thomas
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 118-130
Persistent link: https://www.econbiz.de/10009750435
Saved in:
10
Pricing luxury brands : specificities, conceptualization and performance impact
Faßnacht, Martin
;
Kluge, Philipp Nikolaus
;
Mohr, Henning
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 104-117
Persistent link: https://www.econbiz.de/10009750437
Saved in:
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