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~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Brand image"
~subject:"Consumer behaviour"
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Brand image
Consumer behaviour
Internet marketing
118
Online-Marketing
118
Social Web
87
Social web
87
Konsumentenverhalten
50
Social media
33
Beziehungsmarketing
27
Relationship marketing
27
Online retailing
23
Online-Handel
23
Brand management
22
Markenführung
22
E-commerce
19
Electronic Commerce
19
Advertising effects
17
Werbewirkung
17
Markenimage
14
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Viral marketing
8
Virales Marketing
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Digitalisierung
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7
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6
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6
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McLean, Graeme J.
3
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2
Osei-Frimpong, Kofi
2
Shao, Wei
2
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1
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1
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1
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1
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1
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1
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1
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1
D'Souza, Clare M.
1
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1
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1
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1
France, Cassandra
1
Fuentes García, Fernando J.
1
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1
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Marketing intelligence & planning
Technological forecasting & social change : an international journal
Journal of business research : JBR
194
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
123
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
83
Journal of marketing communications
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
66
International journal of advertising : the review of marketing communications
65
Journal of promotion management : innovations in planning and applied research
54
International journal of hospitality management
52
Journal of internet commerce
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
The journal of product & brand management
49
International journal of electronic marketing and retailing : IJEMR
48
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
Cogent business & management
44
Electronic commerce research
37
Tourism management : research, policies, practice
36
Information systems research : ISR
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Journal of advertising research
31
Journal of promotion management : JPM
30
The journal of brand management : an international journal
30
International journal of advertising : the quarterly review of marketing communications
29
International journal of technology marketing : IJTMkt
29
Journal of electronic commerce research : JECR
28
Journal of marketing
28
Asia Pacific journal of marketing and logistics
27
International journal of consumer studies
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of contemporary hospitality management
26
Journal of management information systems : JMIS
26
Young consumers : insight and ideas for responsible marketers
25
Journal of hospitality marketing & management
23
Journal of marketing management : MM
23
Journal of marketing research : JMR
23
Psychology & marketing
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
22
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ECONIS (ZBW)
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Digital social engagements and knowledge sharing among sports fans : role of interaction, identification, and interface
Yadav, Jitendra
;
Yadav, Rambalak
;
Sahore, Nidhi
; …
- In:
Technological forecasting & social change : an …
195
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014478817
Saved in:
2
Source credibility and emotions generated by robot and human influencers : the perception of luxury brand representatives
Baudier, Patricia
;
Boissieu, Élodie de
;
Duchemin, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014329732
Saved in:
3
How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
Saved in:
4
Social religion : a cross-platform examination of the impact of religious influencer message cues on engagement - the Christian context
Myers, Susan Wesson
;
Syrdal, Holly A.
;
Mahto, Raj V.
; …
- In:
Technological forecasting & social change : an …
191
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014334832
Saved in:
5
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
6
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
7
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
Saved in:
8
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
9
Channel integration in grocery retailers via mobile applications
Yen, Yung-Shen
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 427-441
Persistent link: https://www.econbiz.de/10014313029
Saved in:
10
Cookiepocalypse : what are the most effective strategies for advertisers to reshape the future of display advertising?
El Hana, Nadr
;
Mercanti-Guérin, Maria
;
Sabri, Ouidade
- In:
Technological forecasting & social change : an …
188
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014266452
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