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~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich"
~subject:"Finanzdienstleistung"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Segmentierung von Konsumenten"
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10
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10
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8
Beziehungsmarketing
7
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7
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4
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3
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Eren, P. Erhan
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Marketing intelligence & planning
Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
Young consumers : insight and ideas for responsible marketers
29
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
17
Journal of retailing and consumer services
14
Psychology & marketing
13
International journal of retail & distribution management
11
Journal of fashion marketing and management
10
The journal of consumer marketing
10
Journal of business research : JBR
9
International journal of advertising : the quarterly review of marketing communications
8
International journal of consumer studies
8
Journal of advertising research
7
Journal of international consumer marketing
7
Journal of financial services marketing : JFSM
6
Journal of food products marketing
6
Journal of marketing communications
6
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
6
The silver market phenomenon : marketing and innovation in the aging society
6
International journal of advertising : the review of marketing communications
5
International journal of business and emerging markets : IJBEM
5
International journal of hospitality management
5
Journal of customer behaviour
5
Journal of retailing
5
Marketing letters : a journal of research in marketing
5
SpringerLink / Bücher
5
The international review of retail, distribution and consumer research
5
International journal of market research
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Research
4
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
3
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
3
DICE discussion paper
3
European journal of marketing : EJM
3
Health marketing quarterly
3
International journal of industrial organization
3
Journal of hospitality marketing & management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing
3
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ECONIS (ZBW)
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1
Investigating young customers' retail purchase embarrassment
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Marketing intelligence & planning
35
(
2017
)
1
,
pp. 111-129
Persistent link: https://www.econbiz.de/10011657330
Saved in:
2
LRFMP model for customer segmentation in the grocery retail industry : a case study
Peker, Serhat
;
Kocyigit, Altan
;
Eren, P. Erhan
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 544-559
Persistent link: https://www.econbiz.de/10011723818
Saved in:
3
Impact of online advertising on adolescent's brand attitudes
Eshghi, Abdolreza
;
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 706-723
Persistent link: https://www.econbiz.de/10011797790
Saved in:
4
Advertising implications and design of messages
D'Souza, Clare M.
;
Tay, Richard
- In:
Marketing intelligence & planning
34
(
2016
)
4
,
pp. 504-522
Persistent link: https://www.econbiz.de/10011571124
Saved in:
5
Targeting the young food consumer
Soni, Pavleen
;
Vohra, Jyoti
- In:
Marketing intelligence & planning
32
(
2014
)
5
,
pp. 630-645
Persistent link: https://www.econbiz.de/10010406670
Saved in:
6
Challenging the use of generational segmentation through understanding of self-indentity
Gardiner, Sarah
;
Grace, Debra
;
King, Ceridwyn
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 639-653
Persistent link: https://www.econbiz.de/10010226611
Saved in:
7
The influence of consumer traits and demographics on intention to use retail self-service checkouts
Lee, Hyun-joo
;
Cho, Hyeon Jeong
;
Xu, Wenwen
;
Fairhurst, Ann
- In:
Marketing intelligence & planning
28
(
2010
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10003940434
Saved in:
8
A decision tree approach to modeling the private label apparel consumer
Moore, Marguerite
;
Carpenter, Jason M.
- In:
Marketing intelligence & planning
28
(
2010
)
1
,
pp. 59-69
Persistent link: https://www.econbiz.de/10003940482
Saved in:
9
So kommt an Ihnen keine Frau vorbei
Muthers, Helmut
- In:
Wettlauf um die Frauen : der Bankkunde der Zukunft ist …
,
(pp. 99-116)
.
2009
Persistent link: https://www.econbiz.de/10003842068
Saved in:
10
Wir machen Frauen finanziell unabhängig : ein Lagebericht aus bald 25 Jahren Frauenfinanzberatung
Hintze, Constanze
- In:
Wettlauf um die Frauen : der Bankkunde der Zukunft ist …
,
(pp. 147-160)
.
2009
Persistent link: https://www.econbiz.de/10003842088
Saved in:
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