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~language:"eng"
~language:"hun"
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Search: subject:"experience"
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Beziehungsmarketing
97
Relationship marketing
97
Consumer behaviour
56
Konsumentenverhalten
56
Brand management
27
Markenführung
27
Dienstleistungsqualität
21
Service quality
21
Customer satisfaction
19
Kundenzufriedenheit
19
Brand
18
Brand image
18
Markenartikel
18
Markenimage
18
Social Web
18
Social web
18
Internet marketing
17
Online-Marketing
17
Customer integration
11
Einzelhandel
11
Kundenintegration
11
Retail trade
11
Lieferantenmanagement
9
Supplier relationship management
9
Brand loyalty
8
Customer engagement
7
Marketing management
7
Marketingmanagement
7
Online retailing
7
Online-Handel
7
Bibliometrics
6
Bibliometrie
6
Confidence
6
Corporate Social Responsibility
6
Corporate social responsibility
6
E-commerce
6
Vertrauen
6
Beschwerdemanagement
5
Complaint management
5
Customer loyalty
5
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67
Free
1
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Article
104
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Article in journal
104
Aufsatz in Zeitschrift
104
Case study
1
Fallstudie
1
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Leckie, Civilai
3
Amenuvor, Fortune Edem
2
Bang, Nguyen
2
Casidy, Riza
2
Hollebeek, Linda D.
2
Merrilees, Bill
2
Mysen, Tore
2
Singh, Ramendra
2
Svensson, Göran
2
Abratt, Russell
1
Agarwal, Sharad
1
Agrawal, Rajat
1
Ahmed, Riaz Uddin
1
Akasreku, Frank
1
Albaum, Gerald S.
1
Amyx, Douglas
1
Ashill, Nicholas J.
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Aziz, Md. Nusrate
1
Bapat, Dhananjay
1
Basilisco, Richard
1
Bharti, Kumkum
1
Bhuian, Shahid N.
1
Billström, Anders
1
Bjelic, Marija
1
Boateng, Henry
1
Boukis, Achilleas
1
Bove, Liliana L.
1
Brem, Alexander
1
Brito, Eliane Pereira Zamith
1
Cai, Yujie
1
Cambra-Fierro, Jesus
1
Cardinale, Sylvia
1
Cawsey, Timothy
1
Chalmeta, Ricardo
1
Chan, Peter Shiu-fai
1
Chang, Kirk
1
Chaniotakis, Ioannis E.
1
Chawla, Vaibhav
1
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Published in...
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Marketing intelligence & planning
Journal of business research : JBR
762
Journal of retailing and consumer services
682
Industrial marketing management : the international journal for industrial and high-tech firms
411
International journal of hospitality management
357
The journal of services marketing
245
Tourism management : research, policies, practice
240
Journal of travel and tourism marketing
209
The service industries journal
203
The journal of business & industrial marketing
194
International journal of contemporary hospitality management
187
Journal of the Academy of Marketing Science
173
Journal of strategic marketing
170
Journal of hospitality marketing & management
158
International journal of electronic customer relationship management : IJECRM
141
Journal of marketing
131
Cogent business & management
126
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
126
Asia Pacific journal of marketing and logistics
125
Journal of service research : JSR
125
Journal of service management
122
Psychology & marketing
122
The journal of brand management : an international journal
120
The journal of product & brand management
118
Tourism management perspectives : TMP
113
Journal of retailing
112
European journal of marketing : EJM
105
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
105
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Journal of marketing management : MM
96
Services marketing quarterly
96
Service business
91
Technological forecasting & social change : an international journal
90
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
88
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
87
The international journal of bank marketing : IJBM
86
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
85
IZA Discussion Papers
79
International journal of retail & distribution management
78
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ECONIS (ZBW)
104
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104
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1
Low-literate customer
experience
: an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Saved in:
2
Sustainable customer relationship management
Ferrer-Estévez, Maria
;
Chalmeta, Ricardo
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 244-262
Persistent link: https://www.econbiz.de/10014253353
Saved in:
3
Luxury
experience
and consumer behavior : a literature review
Gupta, Damini Goyal
;
Shin, Hyunju
;
Jain, Varsha
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 199-213
Persistent link: https://www.econbiz.de/10014253348
Saved in:
4
Decoding consumers' CSR scepticism : service recovery
experience
perspective
Kushwah, Mihir Kumar
;
Srivastava, Himanshu Shekhar
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10014312974
Saved in:
5
Charting the intellectual structure of customer
experience
research
Kumar, Prashant
;
Hollebeek, Linda D.
;
Kar, Arpan Kumar
; …
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 31-47
Persistent link: https://www.econbiz.de/10013532105
Saved in:
6
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
7
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
8
How and when social media influencers' intimate self-disclosure fosters purchase intentions : the roles of congruency and parasocial relationships
Kian Yeik Koay
;
Lim, Weng Marc
;
Kaur, Simran
;
Soh, Kimberly
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 790-809
Persistent link: https://www.econbiz.de/10014332148
Saved in:
9
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
10
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
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