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~isPartOf:"Marketing intelligence & planning"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~type_genre:"Article in journal"
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Consumer behaviour
Dienstleistungsqualität
Konsumentenverhalten
241
Brand management
103
Markenführung
103
Relationship marketing
99
Beziehungsmarketing
97
Marketing management
81
Marketingmanagement
81
Brand image
80
Markenimage
80
Internet marketing
46
Marketing
44
Online-Marketing
44
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43
Social web
43
Service quality
42
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Markenartikel
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Phau, Ian
8
Arli, Denni
5
Sharma, Piyush
5
Bang, Nguyen
3
Casidy, Riza
3
Chan, Ricky Y. K.
3
Cheah, Isaac
3
Custance, Paul
3
Hollebeek, Linda D.
3
Khare, Arpita
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Kumar, Prashant
3
Leckie, Civilai
3
Roy, Rajat
3
Shimul, Anwar Sadat
3
Sivakumaran, Bharadhwaj
3
Walley, Keith
3
Wang, Bo
3
Ashill, Nicholas J.
2
Brennan, Ross
2
Coates, Nigel
2
Das, Gopal
2
Deb, Madhurima
2
Fernando, Angeline Gautami
2
Grace, Debra
2
Kaushal, Vikrant
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Perin, Marcelo Gattermann
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Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Tay, Richard
2
Thaichon, Park
2
Tjiptono, Fandy
2
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Marketing intelligence & planning
Journal of retailing and consumer services
2,031
Journal of business research : JBR
2,021
International journal of hospitality management
931
International journal of consumer studies
762
Psychology & marketing
668
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
Asia Pacific journal of marketing and logistics
422
The service industries journal
421
The journal of product & brand management
396
Management science : journal of the Institute for Operations Research and the Management Sciences
379
Tourism management : research, policies, practice
377
Journal of travel and tourism marketing
370
European journal of marketing : EJM
363
The journal of services marketing
362
Journal of marketing research : JMR
357
The journal of brand management : an international journal
351
International journal of contemporary hospitality management
346
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Cogent business & management
338
Journal of marketing management : MM
327
Journal of retailing
322
Journal of international consumer marketing
320
Marketing letters : a journal of research in marketing
305
International journal of retail & distribution management
302
Journal of hospitality marketing & management
302
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
298
Journal of marketing communications
297
Journal of the Academy of Marketing Science
296
Journal of marketing
293
The journal of consumer marketing
291
Journal of consumer behaviour : an international research review
289
Journal of fashion marketing and management
286
Technological forecasting & social change : an international journal
283
The international review of retail, distribution and consumer research
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
278
Journal of business ethics : JOBE
273
Journal of economic psychology : research in economic psychology and behavioral economics
254
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
247
Food policy : economics planning and politics of food and agriculture
242
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ECONIS (ZBW)
266
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1
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266
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1
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
2
The effect of retailer CSR and consumer environmental responsibility on green consumption behaviors : mediation of environmental concern and customer trust
Saif, Saad
;
Zameer, Hashim
;
Wang, Ying
;
Ali, Qadir
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014469246
Saved in:
3
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Saved in:
4
Are "buy X get X free" price promotions effective? : an acquisition-transaction value perspective
Bhatt, Siddharth Harshkant
;
Pai, Dinesh Ramdas
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 707-721
Persistent link: https://www.econbiz.de/10014332140
Saved in:
5
Brand equity chain and brand equity measurement approaches
Oliveira, Marta Olivia Rovedder de
;
Heldt, Rodrigo
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 442-456
Persistent link: https://www.econbiz.de/10014313031
Saved in:
6
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
7
Can whimsically cute packaging overcome young consumer product unfamiliarity?
Suci, Afred
;
Wang, Hui-Chih
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 574-592
Persistent link: https://www.econbiz.de/10014313060
Saved in:
8
Channel integration in grocery retailers via mobile applications
Yen, Yung-Shen
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 427-441
Persistent link: https://www.econbiz.de/10014313029
Saved in:
9
Charting the intellectual structure of customer experience research
Kumar, Prashant
;
Hollebeek, Linda D.
;
Kar, Arpan Kumar
; …
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 31-47
Persistent link: https://www.econbiz.de/10013532105
Saved in:
10
Chinese cultural element in brand logo and purchase intention
Shi, Jiarong
;
Jiang, Zihao
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10014253345
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