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~isPartOf:"Marketing intelligence & planning"
~subject:"Complaint management"
~subject:"Markenimage"
~subject:"Theorie"
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Search: subject_exact:"Kundennähe"
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Complaint management
Markenimage
Theorie
Beziehungsmarketing
97
Relationship marketing
97
Consumer behaviour
51
Konsumentenverhalten
51
Brand management
26
Markenführung
26
Dienstleistungsqualität
20
Service quality
20
Brand
18
Customer satisfaction
18
Kundenzufriedenheit
18
Markenartikel
18
Social Web
18
Social web
18
Brand image
17
Internet marketing
17
Online-Marketing
17
Customer integration
11
Einzelhandel
11
Kundenintegration
11
Retail trade
11
Lieferantenmanagement
9
Supplier relationship management
9
Brand loyalty
8
Customer engagement
7
Marketing management
7
Marketingmanagement
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Online retailing
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Online-Handel
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Confidence
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Corporate social responsibility
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E-commerce
6
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6
Beschwerdemanagement
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Bibliometrics
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Merrilees, Bill
2
Akasreku, Frank
1
Amenuvor, Fortune Edem
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Bapat, Dhananjay
1
Brem, Alexander
1
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1
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France, Cassandra
1
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1
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1
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1
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1
Ivens, Björn
1
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1
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1
Khan, Imran
1
Kumar, Vikas
1
Kushwah, Mihir Kumar
1
Leckie, Civilai
1
Li, Ning
1
Lin, Chia-Ling
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Lisboa, João Veríssimo
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Lobo, Antonio
1
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Ma, Ke
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Miller, Dale
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1
Qian, Si
1
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1
Ratma, Mobin
1
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1
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Marketing intelligence & planning
Journal of business research : JBR
139
Journal of retailing and consumer services
95
The journal of product & brand management
78
Gabler Edition Wissenschaft
71
The journal of brand management : an international journal
65
SpringerLink / Bücher
61
International journal of hospitality management
59
European journal of operational research : EJOR
39
Springer eBook Collection / Business and Economics
35
Asia Pacific journal of marketing and logistics
32
Journal of travel and tourism marketing
31
The journal of services marketing
31
Cogent business & management
30
Journal of hospitality marketing & management
29
Psychology & marketing
29
Europäische Hochschulschriften / 5
28
Industrial marketing management : the international journal for industrial and high-tech firms
28
International journal of contemporary hospitality management
26
European journal of marketing : EJM
24
Journal of the Academy of Marketing Science
22
The service industries journal
22
Tourism management : research, policies, practice
22
Neue betriebswirtschaftliche Forschung : Nbf
21
Journal of strategic marketing
20
Journal of business economics : JBE
19
Journal of marketing management : MM
19
Gabler-Edition Wissenschaft
18
International journal of internet marketing and advertising : IJIMA
18
Journal of marketing
18
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Die Betriebswirtschaft : DBW
16
Kundenbeziehungen im Dienstleistungsbereich
16
Services marketing quarterly
16
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
15
Journal of service research : JSR
15
Marketing : ZFP ; journal of research and management
15
Marketing letters : a journal of research in marketing
15
Service business
15
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ECONIS (ZBW)
24
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1
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
2
Decoding consumers' CSR scepticism : service recovery experience perspective
Kushwah, Mihir Kumar
;
Srivastava, Himanshu Shekhar
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10014312974
Saved in:
3
Consumer discrimination in service recovery situations
Rohden, Simoni F.
;
Santos, Cristiane Pizzutti dos
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014312978
Saved in:
4
Online complaint handling : a text analytics-based classification framework
Yelkenci, Birce Dobrucalı
;
Özdağoğlu, Güzin
; …
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 557-573
Persistent link: https://www.econbiz.de/10014313058
Saved in:
5
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
6
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 837-853
Persistent link: https://www.econbiz.de/10014381221
Saved in:
7
Examining the effect of brand coolness on communal brand connection and brand commitment : a mediation and moderation perspective
Amenuvor, Fortune Edem
;
Akasreku, Frank
;
Mensah, Kobby A.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 903-922
Persistent link: https://www.econbiz.de/10014381224
Saved in:
8
How gamification elements benefit brand love : the moderating effect of immersion
Tsou, Hung Tai
;
Putra, Mukti Trio
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 1015-1036
Persistent link: https://www.econbiz.de/10014381232
Saved in:
9
Antecedents of similarity perception for store-branded lookalikes
Zhou, Li
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 169-183
Persistent link: https://www.econbiz.de/10013172919
Saved in:
10
The effect of inoculation messages on service recovery
Ma, Ke
;
Qian, Si
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 710-723
Persistent link: https://www.econbiz.de/10013393518
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