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~isPartOf:"Marketing intelligence & planning"
~subject:"Customer integration"
~subject:"Lieferantenmanagement"
~subject:"Marketingmanagement"
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Customer integration
Lieferantenmanagement
Marketingmanagement
Beziehungsmarketing
97
Relationship marketing
97
Consumer behaviour
51
Konsumentenverhalten
51
Brand management
26
Markenführung
26
Dienstleistungsqualität
20
Service quality
20
Brand
18
Customer satisfaction
18
Kundenzufriedenheit
18
Markenartikel
18
Social Web
18
Social web
18
Brand image
17
Internet marketing
17
Markenimage
17
Online-Marketing
17
Einzelhandel
11
Kundenintegration
11
Retail trade
11
Supplier relationship management
9
Brand loyalty
8
Customer engagement
7
Marketing management
7
Online retailing
7
Online-Handel
7
Confidence
6
Corporate Social Responsibility
6
Corporate social responsibility
6
E-commerce
6
Vertrauen
6
Beschwerdemanagement
5
Bibliometrics
5
Bibliometrie
5
Complaint management
5
Customer loyalty
5
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25
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English
25
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Merrilees, Bill
2
Agrawal, Rajat
1
Bang, Nguyen
1
Bapat, Dhananjay
1
Bharti, Kumkum
1
Brem, Alexander
1
Brito, Eliane Pereira Zamith
1
Cambra-Fierro, Jesus
1
Casidy, Riza
1
Cawsey, Timothy
1
Chang, Kirk
1
Claro, Danny Pimentel
1
Coates, Nigel
1
Driesener, Carl Barrie
1
Eren, P. Erhan
1
Firdaus, Abdullah
1
France, Cassandra
1
Gaur, Sanjaya Singh
1
Habibi, Fatemeh
1
Hollebeek, Linda D.
1
Horn, Christian Franz
1
Hänninen, Nora
1
Ivens, Björn
1
Jain, Sheetal
1
Ji, Chunli
1
Johnson, Lester W.
1
Kanyan, Agnes
1
Karjalouto, Heikki
1
Kocyigit, Altan
1
Koshy, Abraham
1
Le Quynh Hoa
1
Leckie, Civilai
1
Li, Kefang
1
Li, Ning
1
Luu Trong Tuan
1
Maplestone, Vanya Louise
1
McLean, Graeme J.
1
Melero-Polo, Iguacel
1
Miller, Dale
1
Mishra, Sita
1
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Marketing intelligence & planning
Industrial marketing management : the international journal for industrial and high-tech firms
254
Journal of business research : JBR
187
The journal of business & industrial marketing
125
Journal of retailing and consumer services
87
SpringerLink / Bücher
68
Journal of strategic marketing
61
Journal of the Academy of Marketing Science
50
The journal of services marketing
45
Journal of business-to-business marketing
42
The service industries journal
39
Journal of marketing
35
Gabler Edition Wissenschaft
32
International journal of hospitality management
31
Journal of service management
30
Journal of marketing management : MM
27
The journal of product & brand management
27
European journal of marketing : EJM
26
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
26
Service business
25
Springer eBook Collection / Business and Economics
24
Business horizons
23
Journal of service research : JSR
23
Cogent business & management
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Services marketing quarterly
19
International journal of production economics
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Journal of retailing
17
International journal of contemporary hospitality management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
16
Neue betriebswirtschaftliche Forschung : Nbf
16
The journal of brand management : an international journal
16
Tourism management : research, policies, practice
16
Asia Pacific journal of marketing and logistics
15
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
International journal of electronic customer relationship management : IJECRM
15
Journal of marketing communications
15
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ECONIS (ZBW)
25
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1
Luxury customer's motivations to adopt gamification
Jain, Sheetal
;
Mishra, Sita
;
Saxena, Garima
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 156-170
Persistent link: https://www.econbiz.de/10014253344
Saved in:
2
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
3
Customer participation, innovative aspects of services and outcomes
Nyadzayo, Munyaradzi
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013532100
Saved in:
4
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 837-853
Persistent link: https://www.econbiz.de/10014381221
Saved in:
5
Customer brand co-creation on social media : a systematic review
Le Quynh Hoa
;
Phan Tan Luc
;
Thu Hang Hoang
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 1038-1053
Persistent link: https://www.econbiz.de/10013393642
Saved in:
6
The effect of marketing communication on business relationship loyalty
Hänninen, Nora
;
Karjalouto, Heikki
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 458-472
Persistent link: https://www.econbiz.de/10011723756
Saved in:
7
LRFMP model for customer segmentation in the grocery retail industry : a case study
Peker, Serhat
;
Kocyigit, Altan
;
Eren, P. Erhan
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 544-559
Persistent link: https://www.econbiz.de/10011723818
Saved in:
8
Investigating the online customer experience : a B2B perspective
McLean, Graeme J.
- In:
Marketing intelligence & planning
35
(
2017
)
5
,
pp. 657-672
Persistent link: https://www.econbiz.de/10011774644
Saved in:
9
The brand meaning co-creation process on Facebook
Rosenthal, Benjamin
;
Brito, Eliane Pereira Zamith
- In:
Marketing intelligence & planning
35
(
2017
)
7
,
pp. 923-936
Persistent link: https://www.econbiz.de/10011798109
Saved in:
10
Complaint-handling as antecedent of customer engagement : do consumer characteristics matter?
Cambra-Fierro, Jesus
;
Melero-Polo, Iguacel
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 277-295
Persistent link: https://www.econbiz.de/10011700853
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