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~isPartOf:"Marketing intelligence & planning"
~subject:"Firmenimage"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Search: subject:"Markenartikel"
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Firmenimage
Brand management
103
Markenführung
103
Brand image
80
Markenimage
80
Consumer behaviour
68
Konsumentenverhalten
68
Brand
38
Markenartikel
38
Beziehungsmarketing
26
Relationship marketing
26
Internet marketing
18
Online-Marketing
18
Social Web
18
Social web
18
Designation of origin
12
Herkunftsbezeichnung
12
Advertising effects
10
Brand equity
10
Brand loyalty
10
Werbewirkung
10
Corporate reputation
9
Emerging economies
8
Marketing management
8
Marketingmanagement
8
Schwellenländer
8
Customer integration
7
Kundenintegration
7
Social media
7
Brand awareness
6
China
6
Confidence
6
Destination management
6
Destinationsmanagement
6
Vertrauen
6
Brand architecture
5
International marketing
5
Internationales Marketing
5
Markentreue
5
Markenwert
5
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Article
8
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1
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Arbeitspapier
Article in journal
Conference paper
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9
Collection of articles of several authors
1
Sammelwerk
1
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English
9
Author
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Abdullah, Zulhamri
1
Alwi, Sharifah
1
Bagozzi, Richard P.
1
García-Madariaga, Jesús
1
Guercini, Simone
1
Ismail, Shahril Azwan
1
Jerez, Miguel
1
Lim, Ming
1
Lloyd, Stephen
1
Meland, Kjersti V.
1
Nordin, Shahrina Md
1
Ranfagni, Silvia
1
Sánchez-Iglesias, Nuria
1
Tarnovskaya, Veronika
1
Tascioglu, Mertcan
1
Unal, Umut
1
Woodside, Arch G.
1
Xie, Chunyan
1
Yuhanis Abdul Aziz
1
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Marketing intelligence & planning
The journal of brand management : an international journal
46
Journal of business research : JBR
33
Journal of retailing and consumer services
16
The journal of product & brand management
16
Corporate reputation review : an international journal
15
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of business ethics : JOBE
11
European journal of marketing : EJM
10
Corporate communications : an international journal
9
International studies of management and organization
9
Journal of travel and tourism marketing
8
Journal of strategic marketing
7
Asia Pacific journal of marketing and logistics
6
Journal of business strategy
6
Journal of marketing communications
6
Qualitative market research : an international journal
6
International journal of contemporary hospitality management
5
International journal of hospitality management
5
Journal of marketing
5
Corporate reputation review
4
Corporate social responsibility and environmental management
4
Economic research
4
International journal of retail & distribution management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing management : MM
4
Journal of the Academy of Marketing Science
4
Psychology & marketing
4
The journal of consumer marketing
4
Administrative Sciences : open access journal
3
European management journal
3
Global business & economics review
3
Human resource management
3
International journal of human resource management
3
International journal of internet marketing and advertising : IJIMA
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International marketing review
3
Journal of financial services marketing : JFSM
3
Journal of food products marketing
3
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ECONIS (ZBW)
9
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9
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date (oldest first)
1
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
2
Sustainable, therefore reputable : linking sustainability, reputation, and consumer behaviour
Unal, Umut
;
Tascioglu, Mertcan
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10013393463
Saved in:
3
A framework to attain brand promise in an online setting
Alwi, Sharifah
;
Ismail, Shahril Azwan
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 557-578
Persistent link: https://www.econbiz.de/10010127905
Saved in:
4
Corporate brand as a contract with stakeholders : theology or pragmatism?
Tarnovskaya, Veronika
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 865-886
Persistent link: https://www.econbiz.de/10011447681
Saved in:
5
Brand, identity and corporate reputation
Lim, Ming
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10011326359
Saved in:
6
Integrating country-of-origin image and brand image in corporate rebranding : the case of China
Guercini, Simone
;
Ranfagni, Silvia
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 508-521
Persistent link: https://www.econbiz.de/10010127913
Saved in:
7
Building a unique online corporate identity
Abdullah, Zulhamri
;
Nordin, Shahrina Md
;
Yuhanis Abdul Aziz
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 451-471
Persistent link: https://www.econbiz.de/10010127920
Saved in:
8
The impact of reputation and identity congruence on employer brand attractiveness
Xie, Chunyan
;
Bagozzi, Richard P.
;
Meland, Kjersti V.
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 124-146
Persistent link: https://www.econbiz.de/10011326059
Saved in:
9
Corporate brand-rapture theory : antecedents, processes, and consequences
Lloyd, Stephen
;
Woodside, Arch G.
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 472-488
Persistent link: https://www.econbiz.de/10010127918
Saved in:
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