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~isPartOf:"Marketing intelligence & planning"
~subject:"Konsumentenverhalten"
~subject:"Managers"
~subject:"Markenartikel"
~type_genre:"Aufsatz in Zeitschrift"
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Konsumentenverhalten
Managers
Markenartikel
Confidence
17
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17
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11
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6
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6
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5
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5
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Akasreku, Frank
1
Ali, Qadir
1
Amenuvor, Fortune Edem
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Bang, Nguyen
1
Chen, Cheng-Hao Steve
1
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1
Dash, Satya Bhushan
1
Hernández Ortega, Blanca Isabel
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1
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1
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1
Tascioglu, Mertcan
1
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1
Walley, Keith
1
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Marketing intelligence & planning
Journal of retailing and consumer services
105
Journal of business research : JBR
59
International journal of hospitality management
40
Journal of business ethics : JOBE
27
Journal of internet commerce
25
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Psychology & marketing
24
Cogent business & management
22
Asia Pacific journal of marketing and logistics
21
International journal of consumer studies
21
International journal of electronic marketing and retailing : IJEMR
21
International journal of retail & distribution management
19
Journal of hospitality marketing & management
19
Journal of travel and tourism marketing
19
International journal of internet marketing and advertising : IJIMA
18
The journal of product & brand management
18
International journal of contemporary hospitality management
17
International journal of business information systems : IJBIS
15
International journal of e-business research : an official publication of the Information Resources Management Association
15
Journal of financial services marketing : JFSM
15
Technological forecasting & social change : an international journal
15
The international journal of bank marketing : IJBM
15
The service industries journal
15
Journal of marketing communications
14
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
14
Tourism management : research, policies, practice
14
Journal of Islamic marketing
13
Journal of international consumer marketing
13
Journal of strategic marketing
13
Pakistan journal of commerce and social sciences
13
Information systems and e-business management : ISeB
12
Journal of global marketing
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Service business
12
Food policy : economics planning and politics of food and agriculture
11
Journal of Asian finance, economics and business : JAFEB
11
Journal of international trade & commerce
11
Electronic commerce research
10
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
11
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1
The effect of retailer CSR and consumer environmental responsibility on green consumption behaviors : mediation of environmental concern and customer trust
Saif, Saad
;
Zameer, Hashim
;
Wang, Ying
;
Ali, Qadir
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014469246
Saved in:
2
Uniqueness neglect on consumer resistance to AI
Mou, Yupeng
;
Xu, Tianjie
;
Hu, Yanghong
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 669-689
Persistent link: https://www.econbiz.de/10014332137
Saved in:
3
Trust in word of voice communication : why consumers adhere to purchase recommendations made by smart voice assistants
Hernández Ortega, Blanca Isabel
;
Lucia-Palacios, Laura
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1093-1120
Persistent link: https://www.econbiz.de/10014428925
Saved in:
4
Enhancing relationship strategies with the live stream influencers
Hsu, Li-Chun
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10014253343
Saved in:
5
Examining the effect of brand coolness on communal brand connection and brand commitment : a mediation and moderation perspective
Amenuvor, Fortune Edem
;
Akasreku, Frank
;
Mensah, Kobby A.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 903-922
Persistent link: https://www.econbiz.de/10014381224
Saved in:
6
Sustainable, therefore reputable : linking sustainability, reputation, and consumer behaviour
Unal, Umut
;
Tascioglu, Mertcan
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10013393463
Saved in:
7
Responsible brands vs active brands? : an examination of brand personality on brand awareness, brand trust, and brand loyalty
Molinillo, Sebastian
;
Japutra, Arnold
;
Bang, Nguyen
; …
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10011700781
Saved in:
8
Determinants of brand trust in high inherent risk products : the moderating role of education and working status
Srivastava, Neha
;
Dash, Satya Bhushan
;
Mookerjee, Amit
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 394-420
Persistent link: https://www.econbiz.de/10011571134
Saved in:
9
CSR, relationship quality, loyalty and psychological connection in sports
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
McDonald, Heath
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 883-898
Persistent link: https://www.econbiz.de/10011572260
Saved in:
10
Effect of perceived brand environment-friendliness on Indian consumer attitude and purchase intention : an integrated model
Punyatoya, Plavini
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 258-275
Persistent link: https://www.econbiz.de/10011298767
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