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~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
122
Brand management
103
Markenführung
103
Relationship marketing
98
Beziehungsmarketing
97
Marketing management
82
Marketingmanagement
82
Brand image
68
Markenimage
68
Internet marketing
38
Brand
37
Markenartikel
37
Online-Marketing
37
Social Web
31
Social web
31
Dienstleistungsqualität
29
Service quality
29
Marketing
27
Corporate Social Responsibility
26
Corporate social responsibility
26
Customer satisfaction
21
Kundenzufriedenheit
21
Lieferantenmanagement
21
Supplier relationship management
21
KMU
17
SME
17
Einzelhandel
16
Retail trade
16
USA
15
United States
15
Customer integration
14
Firm performance
14
Kundenintegration
14
Unternehmenserfolg
14
Advertising effects
13
B-to-B-Marketing
13
Business-to-business marketing
13
Confidence
13
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122
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1
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1
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1
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English
122
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Phau, Ian
6
Bang, Nguyen
3
Leckie, Civilai
3
Arli, Denni
2
Brennan, Ross
2
Casidy, Riza
2
Hollebeek, Linda D.
2
Kumar, Prashant
2
Kumar, Vikas
2
Merrilees, Bill
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Shimul, Anwar Sadat
2
Zameer, Hashim
2
Abdeen, Afra
1
Adam, Stewart
1
Agrawal, Rajat
1
Ahmed, Riaz Uddin
1
Aitken, Robert
1
Akasreku, Frank
1
Ali, Qadir
1
Ali, Sharafat
1
Alwi, Sharifah
1
Amenuvor, Fortune Edem
1
Ashill, Nickolas Jeremy
1
Ashraf, Rohail
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Baghi, Ilaria
1
Bakshi, Madhupa
1
Bapat, Dhananjay
1
Bartsch, Silke
1
Bharti, Kumkum
1
Bjelic, Marija
1
Borzekowski, Dina
1
Brem, Alexander
1
Butcher, Luke
1
Cambra-Fierro, Jesus
1
Cardinale, Sylvia
1
Chan, Fanny Fong Yee
1
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Marketing intelligence & planning
Journal of business research : JBR
820
Journal of retailing and consumer services
772
International journal of hospitality management
309
The journal of product & brand management
305
The journal of brand management : an international journal
291
Psychology & marketing
196
Asia Pacific journal of marketing and logistics
179
The journal of services marketing
159
Journal of business ethics : JOBE
154
European journal of marketing : EJM
149
Journal of the Academy of Marketing Science
141
Journal of travel and tourism marketing
138
Journal of marketing communications
136
Journal of marketing
130
International journal of consumer studies
129
SpringerLink / Bücher
127
Journal of retailing
123
International journal of contemporary hospitality management
121
Journal of hospitality marketing & management
121
Cogent business & management
115
Journal of marketing management : MM
109
Journal of strategic marketing
106
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
104
International journal of retail & distribution management
103
Management science : journal of the Institute for Operations Research and the Management Sciences
103
Industrial marketing management : the international journal for industrial and high-tech firms
102
Marketing letters : a journal of research in marketing
96
The journal of consumer marketing
96
Tourism management : research, policies, practice
96
The service industries journal
91
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
89
Journal of international consumer marketing
89
The international review of retail, distribution and consumer research
89
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
83
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
International journal of internet marketing and advertising : IJIMA
80
Journal of fashion marketing and management
79
Journal of marketing research : JMR
79
Journal of promotion management : innovations in planning and applied research
79
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ECONIS (ZBW)
122
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21
How online shopping experiences shape consumer webrooming behavior
Schiessl, Djonata
;
Korelo, Jose
;
Dias, Helison Bertoli Alves
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 16-30
Persistent link: https://www.econbiz.de/10013532103
Saved in:
22
Charting the intellectual structure of customer experience research
Kumar, Prashant
;
Hollebeek, Linda D.
;
Kar, Arpan Kumar
; …
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 31-47
Persistent link: https://www.econbiz.de/10013532105
Saved in:
23
Exploring third-party’s brand rankings from consumers' persuasion knowledge
Huang, Li-Shia
;
Huang, Wan-Ju
;
Lin, Hsiao-Yun
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 95-109
Persistent link: https://www.econbiz.de/10013532115
Saved in:
24
Antecedents of similarity perception for store-branded lookalikes
Zhou, Li
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 169-183
Persistent link: https://www.econbiz.de/10013172919
Saved in:
25
Rise and fall of interactions with brand communities
Moghaddam, Saeed Arablooye
;
Esfidani, Mohammad Rahim
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 772-786
Persistent link: https://www.econbiz.de/10013393541
Saved in:
26
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
27
How do e-stores grow their market share?
Klepek, Martin
;
Kvíčala, Daniel
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 945-957
Persistent link: https://www.econbiz.de/10013393614
Saved in:
28
Social media marketing, shoppers' store love and loyalty
Ahmed, Riaz Uddin
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 153-168
Persistent link: https://www.econbiz.de/10013172915
Saved in:
29
Technology readiness and e-service quality : impact on purchase intention and loyalty
Goutam, Doddahulugappa
;
Ganguli, Shirshendu
; …
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 242-255
Persistent link: https://www.econbiz.de/10013172937
Saved in:
30
How well designed is your servicescape?
Nair, K. Unnikrishnan
;
Kumar, Deepak S.
;
Purani, Keyoor
- In:
Marketing intelligence & planning
40
(
2022
)
3
,
pp. 388-407
Persistent link: https://www.econbiz.de/10013172970
Saved in:
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