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~isPartOf:"Marketing intelligence & planning"
~type_genre:"Article in journal"
~type_genre:"Ratgeber"
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Search: subject_exact:"Corporate image"
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Corporate reputation
17
Firmenimage
17
Brand image
7
Brand management
7
Markenführung
7
Markenimage
7
Reputation
7
Public relations
6
Öffentlichkeitsarbeit
6
Consumer behaviour
5
Corporate culture
5
Konsumentenverhalten
5
Stakeholder
5
Unternehmenskultur
5
Brand architecture
4
Markenarchitektur
4
Corporate Social Responsibility
3
Corporate identity
3
Corporate social responsibility
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2
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2
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2
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Melewar, T. C.
2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Marketing intelligence & planning
Corporate reputation review : an international journal
137
Journal of business research : JBR
84
Journal of business ethics : JOBE
81
The journal of brand management : an international journal
69
Corporate communications : an international journal
51
Journal of retailing and consumer services
42
Academy of Management journal : AMJ
40
Corporate reputation review
32
Industrial marketing management : the international journal for industrial and high-tech firms
30
European journal of marketing : EJM
29
Corporate social responsibility and environmental management
25
The journal of product & brand management
23
International journal of hospitality management
22
Journal of marketing communications
22
International studies of management and organization
20
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Cogent business & management
16
European management journal
16
International journal of selection and assessment
16
Journal of business strategy
16
Journal of communication management : an international journal
15
Business & society
14
International journal of contemporary hospitality management
14
Journal of business ethics : JBE
14
Journal of strategic marketing
13
Psychology & marketing
13
The Academy of Management review : AMR
13
Finance research letters
12
Harvard-Business-Manager : das Wissen der Besten
12
International journal of business communication : IJBC ; a publication of the Association of Business Communication
12
Qualitative market research : an international journal
12
The journal of applied business research
12
International journal of retail & distribution management
11
Journal of marketing management : MM
11
Strategic management journal
11
The international journal of bank marketing : IJBM
11
The service industries journal
11
Administrative Sciences : open access journal
10
Australasian marketing journal
10
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ECONIS (ZBW)
17
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17
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date (oldest first)
1
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
2
Sustainable, therefore reputable : linking sustainability, reputation, and consumer behaviour
Unal, Umut
;
Tascioglu, Mertcan
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10013393463
Saved in:
3
Reducing reputational risk : evaluating stakeholder salience and prioritising stakeholder claims
Benn, Shaun
;
Abratt, Russell
;
Kleyn, Nicola
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 828-842
Persistent link: https://www.econbiz.de/10011572216
Saved in:
4
Consumers' evaluation toward tobacco companies : implications for social marketing
Arli, Denni
;
Rundle-Thiele, Sharyn
;
Lasmono, Hari
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 276-291
Persistent link: https://www.econbiz.de/10011298766
Saved in:
5
The impact of reputation and identity congruence on employer brand attractiveness
Xie, Chunyan
;
Bagozzi, Richard P.
;
Meland, Kjersti V.
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 124-146
Persistent link: https://www.econbiz.de/10011326059
Saved in:
6
Reputation orientation : improving marketing performance through corporate reputation building
Goldring, Deborah
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 784-803
Persistent link: https://www.econbiz.de/10011447612
Saved in:
7
Corporate brand as a contract with stakeholders : theology or pragmatism?
Tarnovskaya, Veronika
- In:
Marketing intelligence & planning
33
(
2015
)
6
,
pp. 865-886
Persistent link: https://www.econbiz.de/10011447681
Saved in:
8
Brand, identity and corporate reputation
Lim, Ming
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10011326359
Saved in:
9
Impact of firm's reputation and ethnocentrism on attitude towards foreign products
Deb, Madhurima
;
Chaudhuri, Himadri Roy
- In:
Marketing intelligence & planning
32
(
2014
)
5
,
pp. 646-664
Persistent link: https://www.econbiz.de/10010406668
Saved in:
10
A framework to attain brand promise in an online setting
Alwi, Sharifah
;
Ismail, Shahril Azwan
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 557-578
Persistent link: https://www.econbiz.de/10010127905
Saved in:
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