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Beziehungsmarketing
105
Relationship marketing
105
Consumer behaviour
58
Konsumentenverhalten
58
Brand management
27
Markenführung
27
Dienstleistungsqualität
22
Service quality
22
Internet marketing
21
Online-Marketing
21
Customer satisfaction
20
Kundenzufriedenheit
20
Social Web
20
Social web
20
Brand
18
Markenartikel
18
Brand image
17
Markenimage
17
Customer integration
14
Kundenintegration
14
Einzelhandel
13
Retail trade
13
Customer engagement
10
Lieferantenmanagement
9
Online retailing
9
Online-Handel
9
Supplier relationship management
9
Brand loyalty
8
Marketing management
8
Marketingmanagement
8
Confidence
7
E-commerce
7
Vertrauen
7
Beschwerdemanagement
6
Complaint management
6
Corporate Social Responsibility
6
Corporate social responsibility
6
Customer value
6
Electronic Commerce
6
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105
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English
105
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Leckie, Civilai
3
Amenuvor, Fortune Edem
2
Bala, Pradip Kumar
2
Bang, Nguyen
2
Behera, Rajat Kumar
2
Casidy, Riza
2
Hollebeek, Linda D.
2
Merrilees, Bill
2
Mysen, Tore
2
Rana, Nripendra P.
2
Singh, Ramendra
2
Svensson, Göran
2
Abratt, Russell
1
Agarwal, Sharad
1
Agrawal, Rajat
1
Ahmed, Riaz Uddin
1
Akasreku, Frank
1
Albaum, Gerald S.
1
Algharabat, Raed Salah
1
Amyx, Douglas
1
Ashill, Nicholas J.
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Bapat, Dhananjay
1
Barari, Mojtaba
1
Basilisco, Richard
1
Bharti, Kumkum
1
Bhuian, Shahid N.
1
Billström, Anders
1
Bjelic, Marija
1
Boateng, Henry
1
Boukis, Achilleas
1
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1
Brem, Alexander
1
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1
Cambra-Fierro, Jesus
1
Cardinale, Sylvia
1
Cawsey, Timothy
1
Chalmeta, Ricardo
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Chan, Peter Shiu-fai
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Marketing intelligence & planning
Journal of business research : JBR
648
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
259
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
187
Journal of the Academy of Marketing Science
171
Journal of strategic marketing
169
International journal of electronic customer relationship management : IJECRM
149
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
111
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Journal of retailing
103
Cogent business & management
102
Gabler Edition Wissenschaft
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
102
Psychology & marketing
100
European journal of marketing : EJM
95
Services marketing quarterly
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Service business
84
Journal of marketing management : MM
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
The international review of retail, distribution and consumer research
74
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
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ECONIS (ZBW)
105
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1
Sustainable customer relationship management
Ferrer-Estévez, Maria
;
Chalmeta, Ricardo
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 244-262
Persistent link: https://www.econbiz.de/10014253353
Saved in:
2
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
3
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Saved in:
4
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
5
Empowering co-creation of services with artificial intelligence : an empirical analysis to examine adoption intention
Behera, Rajat Kumar
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 941-975
Persistent link: https://www.econbiz.de/10015056925
Saved in:
6
Augmented reality : the key to unlock customer engagement potential
Ganesan, Muruganantham
;
Kumar, B. Dinesh
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 976-1009
Persistent link: https://www.econbiz.de/10015056926
Saved in:
7
Does firm-created social media communication develop brand evangelists? : role of perceived values and customer experience
Sohaib, Muhammad
;
Safeer, Asif Ali
;
Majeed, Abdul
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 1074-1092
Persistent link: https://www.econbiz.de/10015056959
Saved in:
8
How and when does gamification level up mobile app effectiveness? : meta-analytics review
Barari, Mojtaba
- In:
Marketing intelligence & planning
42
(
2024
)
6
,
pp. 1093-1114
Persistent link: https://www.econbiz.de/10015056961
Saved in:
9
Transforming customer engagement with artificial intelligence e-marketing : an e-retailer perspective in the era of Retail 4.0
Behera, Rajat Kumar
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1141-1168
Persistent link: https://www.econbiz.de/10015056968
Saved in:
10
Planning Facebook message strategy and creative appeal for effective ad engagement : an exploratory study
Sheiner, Dorit Zimand
;
Kol, Ofrit
;
Levy, Shalom
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1195-1213
Persistent link: https://www.econbiz.de/10015056973
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