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~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Psychology & marketing"
~subject:"Preismanagement"
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Search: subject_exact:"Low-cost strategy"
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Preismanagement
Low-cost strategy
10
Niedrigpreisstrategie
10
Consumer behaviour
7
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7
Pricing strategy
4
Rabatt
4
Rebate
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Discounting
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Industrial buyer
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Aspara, Jaakko
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Isojärvi, Jyrki
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Kukar-Kinney, Monika
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Liu, Chun
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Movarrei, Reza
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Rühle, Alexander
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Marketing letters : a journal of research in marketing
Psychology & marketing
Journal of retailing and consumer services
8
Journal of air transport management
6
Journal of business research : JBR
5
European journal of operational research : EJOR
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Quantitative marketing and economics : QME
4
Transportation research / E : an international journal
4
Journal of marketing
3
Journal of marketing research : JMR
3
Journal of retailing
3
Journal of revenue and pricing management
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
International journal of industrial organization
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of marketing research
2
Manufacturing & service operations management : M & SOM
2
Review of industrial organization : RIO
2
Tourism management : research, policies, practice
2
Applied economics
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Asia Pacific journal of marketing and logistics
1
Berichte aus dem Weltwirtschaftlichen Colloquium der Universität Bremen
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Center for Research on Economic and Social Theory and Department of Economics working paper serie
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Department of Economics working paper series / McMaster University, Department of Economics
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Discussion paper / Tinbergen Institute
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Diskussionsbeiträge / Wissenschaftliches Institut für Kommunikationsdienste
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Documento de trabajo / Fundación de las Cajas de Ahorros
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Economics discussion paper series / School of Business and Economics, Loughborough University
1
Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja
1
Eurasian economic review : a journal in applied macroeconomics and finance
1
Gabler research
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Harvard business review : HBR
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ECONIS (ZBW)
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1
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
2
The effect of product touch information and sale proneness on consumers' responses to price discounts
Yazdanparast, Atefeh
;
Kukar-Kinney, Monika
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 146-168
Persistent link: https://www.econbiz.de/10013465217
Saved in:
3
When do amount-off discounts result in more positive consumer responses? : meta-analytic evidence
Yuan, Qin
;
Li, Jiang
;
Jiang, Yushi
;
Liu, Chun
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10012796059
Saved in:
4
To divide or not to divide? : the impact of partitioned pricing on the informational and sacrifice effects of price
Völckner, Franziska
;
Rühle, Alexander
;
Spann, Martin
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 719-730
Persistent link: https://www.econbiz.de/10009579976
Saved in:
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