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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"B-to-B-Marketing"
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B-to-B-Marketing
Brand management
70
Markenführung
70
Consumer behaviour
53
Konsumentenverhalten
53
Brand image
47
Markenimage
47
Brand
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Markenartikel
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Relationship marketing
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Brand loyalty
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Business-to-business marketing
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Perception
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Brand name
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Luxury goods
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Griffin, Abbie
2
Lilien, Gary L.
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Bayus, Barry L.
1
Bowman, Douglas
1
Bun, Maurice J. G.
1
Ding, Min
1
Gibbs, Richard
1
Grewal, Rajdeep
1
Jap, Sandy D.
1
Josephson, Brett W.
1
Raaij, Erik M. van
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Reibstein, Dave
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Triest, Sander van
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Vernooij, Maarten J. A.
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Marketing letters : a journal of research in marketing
Industrial marketing management : the international journal for industrial and high-tech firms
600
The journal of business & industrial marketing
235
Journal of business-to-business marketing
126
Journal of business research : JBR
96
SpringerLink / Bücher
65
Handbook of business-to-business marketing
35
Journal of marketing
32
Springer eBook Collection
28
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
23
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Gabler Edition Wissenschaft
18
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
European journal of marketing : EJM
14
Springer eBook Collection / Business and Economics
14
Europäische Hochschulschriften / 5
13
Journal of customer behaviour
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
12
essentials
12
Business-to-Business-Marketing
11
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
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ECONIS (ZBW)
5
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1
Marketing’s roles in innovation in business-to-business firms : status, issues, and research agenda
Griffin, Abbie
;
Josephson, Brett W.
;
Lilien, Gary L.
; …
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
4
,
pp. 323-337
Persistent link: https://www.econbiz.de/10010207200
Saved in:
2
Competitive channel relationship management : when resellers establish competing manufacturer relationships
Vinhas, Alberto Sa
;
Gibbs, Richard
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 645-659
Persistent link: https://www.econbiz.de/10009579984
Saved in:
3
Introduction to the special issue on B2B research
Jap, Sandy D.
;
Reibstein, Dave
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
3
,
pp. 207-209
Persistent link: https://www.econbiz.de/10003998106
Saved in:
4
Calculating, creating, and claiming value in business markets : status and research agenda
Lilien, Gary L.
;
Grewal, Rajdeep
;
Bowman, Douglas
;
Ding, Min
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
3
,
pp. 287-299
Persistent link: https://www.econbiz.de/10008648792
Saved in:
5
The impact of customer-specific marketing expenses on customer retention and customer profitability
Triest, Sander van
;
Bun, Maurice J. G.
;
Raaij, Erik M. van
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
2
,
pp. 125-138
Persistent link: https://www.econbiz.de/10003819961
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