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~isPartOf:"Marketing letters : a journal of research in marketing"
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Conjoint analysis
8
Conjoint-Analyse
8
Consumer behaviour
3
Konsumentenverhalten
3
Theorie
3
Theory
3
Willingness to pay
3
Zahlungsbereitschaftsanalyse
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Bayesian residuals
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Eggers, Felix
2
Bradlow, Eric T.
1
Chang, Sheng-Mao
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Chiang, Tsun-Feng
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Dahan, Ely
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De Bruyn, Arnaud
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Eckert, Christine
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Eggers, Fabian
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1
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Marketing letters : a journal of research in marketing
Conjoint measurement : methods and applications
52
Marketing Science
26
SpringerLink / Bücher
26
Journal of business economics : JBE
24
Journal of marketing research : JMR
22
Conjoint measurement : methods and applications ; with 91 tables
19
Conjointanalyse : Methoden - Anwendungen - Praxisbeispiele
19
Fundamentals of marketing research ; Vol. 6
17
Journal of business research : JBR
16
Management Science
16
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
16
American journal of agricultural economics
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
The Patient: Patient-Centered Outcomes Research
15
Europäische Hochschulschriften / 5
14
European journal of operational research : EJOR
13
Gabler Edition Wissenschaft
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Agricultural and resource economics review : ARER
10
International journal of consumer studies
10
MPRA Paper
10
Marketing : ZFP ; journal of research and management
10
Springer eBook Collection / Business and Economics
10
Technological forecasting & social change : an international journal
10
Jahrbuch der Absatz- und Verbrauchsforschung
9
Journal of Agricultural and Applied Economics
9
Journal of agricultural and applied economics
9
Journal of food products marketing
9
KBI
9
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
8
Die Betriebswirtschaft : DBW
8
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
8
Journal of retailing and consumer services
8
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
8
Working paper
8
Arbeitspapier / Institut für Marketing, Universität Mannheim
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
7
Energy economics
7
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1
Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
Saved in:
2
Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR) : an empirical comparison of predictive validity
Farsky, Mario
;
Schnittka, Oliver
;
Sattler, Henrik
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 231-240
Persistent link: https://www.econbiz.de/10011675165
Saved in:
3
Is what you choose what you want? : outlier detection in choice-based
conjoint
analysis
Ku, Yu-Cheng
;
Chiang, Tsun-Feng
;
Chang, Sheng-Mao
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 29-42
Persistent link: https://www.econbiz.de/10011653720
Saved in:
4
Predicting new service adoption with
conjoint
analysis
: external validity of BDM-based incentive-aligned and dual-response choice designs
Wlömert, Nils
;
Eggers, Felix
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 195-210
Persistent link: https://www.econbiz.de/10011445990
Saved in:
5
Measuring willingness to pay : do direct methods work for premium durables?
Löffler, Michael
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 535-548
Persistent link: https://www.econbiz.de/10011399106
Saved in:
6
Using discrete choice experiments to estimate willingness-to-pay intervals
Schlereth, Christian
;
Eckert, Christine
;
Skiera, Bernd
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 761-776
Persistent link: https://www.econbiz.de/10009579971
Saved in:
7
Beyond
conjoint
analysis
: advances in preference measurement
Netzer, Oded
;
Toubia, Olivier
;
Bradlow, Eric T.
;
Dahan, Ely
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 337-354
Persistent link: https://www.econbiz.de/10003774357
Saved in:
8
Hierarchical Bayesian conjoint models incorporating measurement uncertainty
Liechty, John C.
;
Fong, Duncan K. H.
;
Huizingh, Eelko
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10003703940
Saved in:
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