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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"deu"
~language:"eng"
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Category Management
7
Category management
7
Einzelhandel
2
New product development
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2
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2
Produktentwicklung
2
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category management
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Dekimpe, Marnik G.
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Heerde, Harald J. van
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing
14
Journal of retailing and consumer services
10
Handelsforschung
8
Journal of marketing
8
Journal of marketing research : JMR
8
SpringerLink / Bücher
8
The international review of retail, distribution and consumer research
8
Vertikales Marketing und Markenführung im Zeichen von Category-Management
8
Retail supply chain management : quantitative models and empirical studies
7
Gabler Edition Wissenschaft
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
5
ERIM report series research in management
4
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
4
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
4
International journal of retail & distribution management
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Hamburger Schriften zur Marketingforschung
3
Harvard-Business-Manager : das Wissen der Besten
3
International Journal of Retail & Distribution Management
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business research : JBR
3
Journal of the Operational Research Society : OR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
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Manufacturing & service operations management : M & SOM
3
Marketing : ZFP ; journal of research and management
3
Marketing letters : a journal of research in marketing
3
Arbeitspapiere des Lehrstuhls für Marketing und Handel an der Universität GH Essen
2
Asia Pacific journal of marketing and logistics
2
Collaborative customer relationship management : taking CRM to the next level; with 7 tables
2
Controlling im Handel : innovative Ansätze und Praxisbeispiele
2
Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
2
Faculty research papers / The Fuqua School of Business, Duke University
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Forschungsgruppe Konsum und Verhalten
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GfK marketing intelligence review : Marketingforschung für die Praxis
2
Göttinger Handelswissenschaftliche Schriften e.V. : GHS
2
Göttinger handelswissenschaftliche Schriften : GHS
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Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
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Industrial and corporate change
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ECONIS (ZBW)
7
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1
Economic impact of category captaincy : an examination of assortments and prices
Viswanathan, Madhu
;
Narasimhan, Om
;
John, George
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 261-282
Persistent link: https://www.econbiz.de/10012504949
Saved in:
2
Outsourcing retail pricing to a category captain : the role of information firewalls
Nijs, Vincent R.
;
Misra, Kanishka
;
Hansen, Karsten T.
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 66-81
Persistent link: https://www.econbiz.de/10010337966
Saved in:
3
Category Optimizer : a dynamic-assortment, new-product-introduction, mix-optimization, and demand-planning system
Sinha, Ashish
;
Sahgal, Anna
;
Mathur, Sharat K.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 221-228
Persistent link: https://www.econbiz.de/10009736693
Saved in:
4
In-store media and distribution channel coordination
Dukes, Anthony
;
Liu, Yunchuan
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 94-107
Persistent link: https://www.econbiz.de/10003973178
Saved in:
5
Estimating cannibalization rates for pioneering innovations
Heerde, Harald J. van
;
Srinivasan, Shuba
;
Dekimpe, Marnik G.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
6
,
pp. 1024-1039
Persistent link: https://www.econbiz.de/10008821805
Saved in:
6
Optimal category pricing with endogenous store traffic
Fox, Edward J.
;
Postrel, Steven R.
;
Semple, John H.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 709-720
Persistent link: https://www.econbiz.de/10003885047
Saved in:
7
Interaction between shelf layout and marketing effectiveness and its impact on optimizing shelf arrangements
Nierop, Johannes Erjen Maurice van
;
Fok, Dennis
; …
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 1065-1082
Persistent link: https://www.econbiz.de/10003791794
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