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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Advertising effects"
~subject:"E-commerce"
~subject:"Germany"
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Advertising effects
E-commerce
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Consumer behaviour
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Theorie
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Theory
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Internet marketing
47
Online-Marketing
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Preismanagement
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Tucker, Catherine
3
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Chu, Junhong
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Fossen, Beth L.
2
Hill, Shawndra
2
Johnson, Garrett A.
2
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
240
Journal of business research : JBR
211
Journal of marketing communications
137
International journal of advertising : the review of marketing communications
126
SpringerLink / Bücher
115
International journal of advertising : the quarterly review of marketing communications
91
Psychology & marketing
89
International journal of internet marketing and advertising : IJIMA
77
Journal of promotion management : innovations in planning and applied research
71
Gabler Edition Wissenschaft
66
Journal of promotion management : JPM
64
Journal of internet commerce
63
Electronic commerce research
61
International journal of electronic marketing and retailing : IJEMR
57
Journal of advertising research
56
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
56
Asia Pacific journal of marketing and logistics
54
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
53
International journal of consumer studies
51
International journal of hospitality management
46
Marketing letters : a journal of research in marketing
46
Europäische Hochschulschriften / 5
45
Journal of advertising : official publication of the American Academy of Advertising
45
Journal of marketing research : JMR
43
Marketing : ZFP ; journal of research and management
43
Information systems research : ISR
42
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
European journal of marketing : EJM
40
International journal of e-business research : an official publication of the Information Resources Management Association
40
Cogent business & management
38
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
38
Journal of retailing
38
The journal of product & brand management
38
International journal of business information systems : IJBIS
37
The journal of consumer marketing
36
Journal of marketing
35
Management science : journal of the Institute for Operations Research and the Management Sciences
35
Marketing intelligence & planning
35
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
33
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1
Targeted advertising and consumer inference
Shin, Jiwoong
;
Yu, Jungju
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 900-922
Persistent link: https://www.econbiz.de/10012668063
Saved in:
2
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
3
Does gender matter? : the effect of management responses on reviewing behavior
Proserpio, Davide
;
Troncoso, Isamar
;
Valsesia, Francesca
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1199-1213
Persistent link: https://www.econbiz.de/10012796490
Saved in:
4
A dynamic model of optimal retargeting
Villas-Boas, J. Miguel
;
Yao, Yunfei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 428-458
Persistent link: https://www.econbiz.de/10012593999
Saved in:
5
Targeting and privacy in mobile advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
6
How and when to use the political cycle to identify advertising effects
Moshary, Sarah
;
Shapiro, Bradley T.
;
Song, Jihong
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 283-304
Persistent link: https://www.econbiz.de/10012504956
Saved in:
7
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
8
Frontiers : moment marketing : measuring dynamics in cross-Channel ad effectiveness
Liu, Jia
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 13-22
Persistent link: https://www.econbiz.de/10012493300
Saved in:
9
Price salience and product choice
Blake, Tom
;
Moshary, Sarah
;
Sweeney, Kane
;
Tadelis, Steve
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 619-636
Persistent link: https://www.econbiz.de/10012623350
Saved in:
10
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
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