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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Advertising effects"
~subject:"E-commerce"
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Search: subject_exact:"Virales Marketing"
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Advertising effects
E-commerce
Viral marketing
45
Virales Marketing
45
Social Web
25
Social web
25
Consumer behaviour
24
Konsumentenverhalten
24
Internet marketing
21
Online-Marketing
20
word of mouth
14
user-generated content
9
Werbewirkung
8
social media
8
Internet
7
Online retailing
7
Online-Handel
7
advertising
7
online reviews
7
Advertising
6
Werbung
6
Data Mining
5
Data mining
5
Electronic Commerce
5
Beziehungsmarketing
4
Customer integration
4
Kundenintegration
4
Relationship marketing
4
endogeneity
4
online word-of-mouth
4
word-of-mouth
4
Game theory
3
Marketing management
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Marketingmanagement
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Product quality
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Produktqualität
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Social network
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Fossen, Beth L.
2
Lambrecht, Anja
2
Mayzlin, Dina
2
Tucker, Catherine
2
Chevalier, Judith A.
1
Chintagunta, Pradeep K.
1
De, Anwesha
1
Dover, Yaniv
1
Godes, David
1
Gopinath, Shyam
1
Krishnamurthi, Lakshman
1
Kuksov, Dmitri
1
Mallapragada, Girish
1
Manchanda, Puneet
1
Manchanda, Punjeet
1
Nam, Sungjoon
1
Packard, Grant
1
Pattabhiramaiah, Adithya
1
Proserpio, Davide
1
Schweidel, David A.
1
Shachar, Ron
1
Tellis, Gerard J.
1
Thomas, Jacquelyn S.
1
Tirunillai, Seshadri
1
Troncoso, Isamar
1
Valsesia, Francesca
1
Vana, Prasad
1
Wang, Kangkang
1
Wiertz, Caroline
1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
22
Journal of retailing and consumer services
20
Information systems research : ISR
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of management information systems : JMIS
14
International journal of internet marketing and advertising : IJIMA
13
International journal of electronic marketing and retailing : IJEMR
12
Journal of marketing communications
12
Electronic commerce research
11
International journal of hospitality management
11
Journal of promotion management : innovations in planning and applied research
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of advertising research
10
Journal of electronic commerce research : JECR
10
International journal of advertising : the quarterly review of marketing communications
7
International journal of advertising : the review of marketing communications
7
Journal of internet commerce
7
Journal of travel and tourism marketing
7
Psychology & marketing
7
European journal of marketing : EJM
6
International journal of consumer studies
6
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Tourism management : research, policies, practice
6
International journal of business information systems : IJBIS
5
Journal of advertising : official publication of the American Academy of Advertising
5
Management information systems : mis quarterly
5
Electronic commerce research and applications
4
Global business review
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of electronic commerce : IJEC
4
Journal of retailing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Technological forecasting & social change : an international journal
4
Business horizons
3
Cogent business & management
3
Electronic markets : EM ; the international journal of electronic commerce and business media
3
Frontiers of business research in China : selected publications from Chinese universities
3
International journal of contemporary hospitality management
3
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ECONIS (ZBW)
13
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1
Does gender matter? : the effect of management responses on reviewing behavior
Proserpio, Davide
;
Troncoso, Isamar
;
Valsesia, Francesca
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1199-1213
Persistent link: https://www.econbiz.de/10012796490
Saved in:
2
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
3
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
4
Advertising to early trend propagators : evidence from Twitter
Lambrecht, Anja
;
Tucker, Catherine
;
Wiertz, Caroline
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011864708
Saved in:
5
Channels of impact : user reviews when quality is dynamic and managers respond
Chevalier, Judith A.
;
Dover, Yaniv
;
Mayzlin, Dina
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 688-709
Persistent link: https://www.econbiz.de/10011951214
Saved in:
6
Television advertising and online word-of-mouth : an empirical investigation of social TV activity
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 105-123
Persistent link: https://www.econbiz.de/10011645782
Saved in:
7
Does offline TV advertising affect online chatter? : quasi-experimental analysis using synthetic control
Tirunillai, Seshadri
;
Tellis, Gerard J.
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 862-878
Persistent link: https://www.econbiz.de/10011791423
Saved in:
8
The reach and persuasiveness of viral video ads
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 281-296
Persistent link: https://www.econbiz.de/10010515886
Saved in:
9
Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet
;
Packard, Grant
;
Pattabhiramaiah, Adithya
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
Saved in:
10
Investigating the relationship between the content of online word of mouth, advertising, and brand performance
Gopinath, Shyam
;
Thomas, Jacquelyn S.
;
Krishnamurthi, …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10010358784
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