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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Competition policy"
~subject:"Online-Marketing"
~subject:"Social Web"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Competition policy
Online-Marketing
Social Web
Internet marketing
107
Consumer behaviour
93
Konsumentenverhalten
93
Advertising effects
67
Werbewirkung
67
Competition
58
Wettbewerb
58
Social web
51
Advertising
50
Werbung
50
Online retailing
46
Online-Handel
46
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advertising
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Internet
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Vertriebsweg
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game theory
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Einzelhandel
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pricing
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Tucker, Catherine
9
Hauser, John R.
8
Braun, Michael
7
Liberali, Guilherme
6
Urban, Glen L.
6
Sayedi, Amin
5
Fossen, Beth L.
4
Goldfarb, Avi
4
Jerath, Kinshuk
4
Katona, Zsolt
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Mela, Carl F.
4
Schweidel, David A.
4
Trusov, Michael
4
Wilbur, Kenneth C.
4
Berman, Ron
3
Chan, Tat
3
Ghose, Anindya
3
Gopinath, Shyam
3
Iyengar, Radha
3
Lu, Shijie
3
Ma, Liye
3
Rutz, Oliver J.
3
Shin, Woochoel
3
Srinivasan, Kannan
3
Van Den Bulte, Christophe
3
Wu, Chunhua
3
Yang, Sha
3
Zhu, Yi
3
Aral, Sinan
2
Bonfrer, Andre
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Che, Hai
2
Chintagunta, Pradeep K.
2
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2
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2
Gittins, John
2
Godes, David
2
Hill, Shawndra
2
Honka, Elisabeth
2
Jamal, Zainab
2
Johnson, Garrett A.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
562
Journal of retailing and consumer services
310
Technological forecasting & social change : an international journal
261
Review of industrial organization : RIO
251
SpringerLink / Bücher
247
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
240
International journal of internet marketing and advertising : IJIMA
236
Information systems research : ISR
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
175
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
156
Management science : journal of the Institute for Operations Research and the Management Sciences
148
Tourism management : research, policies, practice
142
International journal of industrial organization
141
Journal of advertising research
141
Springer eBook Collection
139
Journal of marketing communications
137
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
134
Journal of management information systems : JMIS
133
International journal of advertising : the review of marketing communications
126
International journal of hospitality management
123
Journal of competition law & economics
117
Electronic commerce research
115
Psychology & marketing
114
CESifo working papers
113
Journal of internet commerce
112
International journal of electronic marketing and retailing : IJEMR
109
NBER working paper series
109
Business horizons
106
Industrial marketing management : the international journal for industrial and high-tech firms
105
Discussion papers / CEPR
100
International journal of business information systems : IJBIS
99
Journal of promotion management : innovations in planning and applied research
94
Journal of marketing management : MM
93
Journal of travel and tourism marketing
92
Management information systems : mis quarterly
91
Journal of electronic commerce research : JECR
89
International journal of electronic commerce : IJEC
88
Cogent business & management
86
International journal of advertising : the quarterly review of marketing communications
85
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ECONIS (ZBW)
136
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31
Frontiers : moment marketing : measuring dynamics in cross-Channel ad effectiveness
Liu, Jia
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 13-22
Persistent link: https://www.econbiz.de/10012493300
Saved in:
32
A comparison of approaches to advertising measurement : evidence from big field experiments at Facebook
Gordon, Brett R.
;
Zettelmeyer, Florian
;
Bhargava, Neha
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 193-225
Persistent link: https://www.econbiz.de/10012022536
Saved in:
33
Social TV, advertising, and sales : are social shows good for advertisers?
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 274-295
Persistent link: https://www.econbiz.de/10012022542
Saved in:
34
The power of rankings : quantifying the effect of rankings on online consumer search and purchase decisions
Ursu, Raluca M.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
4
,
pp. 530-552
Persistent link: https://www.econbiz.de/10011916541
Saved in:
35
Learning in online advertising
Choi, W. Jason
;
Sayedi, Amin
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
4
,
pp. 584-608
Persistent link: https://www.econbiz.de/10012059797
Saved in:
36
Sponsorship disclosure and consumer deception : experimental evidence from native advertising in mobile search
Sahni, Navdeep S.
;
Nair, Harikesh
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 5-32
Persistent link: https://www.econbiz.de/10012183068
Saved in:
37
Consumer privacy choice in online advertising : who opts out and at what cost to industry?
Johnson, Garrett A.
;
Shriver, Scott K.
;
Du, Shaoyin
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 33-51
Persistent link: https://www.econbiz.de/10012183069
Saved in:
38
Learning from online social ties
Zhang, Yuchi
;
Godes, David
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
3
,
pp. 425-444
Persistent link: https://www.econbiz.de/10011884366
Saved in:
39
Preaching to the choir : the chasm between top-ranked reviewers, mainstream customers, and product sales
Yazdani, Elham
;
Gopinath, Shyam
;
Carson, Steve
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 838-851
Persistent link: https://www.econbiz.de/10011951305
Saved in:
40
Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet
;
Packard, Grant
;
Pattabhiramaiah, Adithya
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
Saved in:
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