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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Internet marketing"
~subject:"Relationship marketing"
~type:"article"
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Internet marketing
Relationship marketing
Consumer behaviour
273
Konsumentenverhalten
273
Theorie
55
Theory
55
Online-Marketing
47
Preismanagement
41
Pricing strategy
41
Advertising effects
37
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Hauser, John R.
6
Liberali, Guilherme
6
Urban, Glen L.
6
Braun, Michael
5
Chan, Tat
3
Che, Hai
2
Fossen, Beth L.
2
Gelman, Andrew
2
Gittins, John
2
Gopinath, Shyam
2
Hill, Shawndra
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Jiang, Zhenling
2
Johnson, Garrett A.
2
Liu, Jia
2
Ma, Liye
2
Neslin, Scott A.
2
Shin, Woochoel
2
Sun, Baohong
2
Teixeira, Thales
2
Tucker, Catherine
2
Varian, Hal R.
2
Abe, Makoto
1
Abhishek, Vibhanshu
1
Akella, Ram
1
Aral, Sinan
1
Ascarza, Eva
1
Barajas, Joel
1
Berman, Ron
1
Bhagwat, Yashoda
1
Bhargava, Neha
1
Bleier, Alexander
1
Bordley, Robert F.
1
Bronnenberg, Bart J.
1
Brynjolfsson, Erik
1
Caillaud, Bernard
1
Carson, Steve
1
Chapsky, Dan
1
Chen, Rachel R.
1
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1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
560
Journal of business research : JBR
473
International journal of hospitality management
210
International journal of internet marketing and advertising : IJIMA
132
The journal of product & brand management
122
The journal of services marketing
120
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Cogent business & management
103
The journal of brand management : an international journal
93
International journal of contemporary hospitality management
92
Psychology & marketing
92
Journal of hospitality marketing & management
90
Journal of marketing communications
90
Journal of the Academy of Marketing Science
87
Asia Pacific journal of marketing and logistics
85
Journal of travel and tourism marketing
85
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
82
Journal of retailing
79
Journal of promotion management : innovations in planning and applied research
75
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
74
International journal of electronic marketing and retailing : IJEMR
74
Journal of marketing
74
International journal of advertising : the review of marketing communications
70
Journal of strategic marketing
69
The service industries journal
68
Tourism management : research, policies, practice
68
Journal of internet commerce
67
Marketing intelligence & planning
66
European journal of marketing : EJM
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Industrial marketing management : the international journal for industrial and high-tech firms
58
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
58
Journal of service management
57
International journal of retail & distribution management
55
Management science : journal of the Institute for Operations Research and the Management Sciences
55
The international review of retail, distribution and consumer research
55
International journal of consumer studies
53
Journal of service research : JSR
52
Technological forecasting & social change : an international journal
51
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ECONIS (ZBW)
64
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1
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
2
What happens when a retailer drops a product category? : investigating the consequences of ending tobacco sales
Goli, Ali
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1169-1198
Persistent link: https://www.econbiz.de/10012796483
Saved in:
3
A dynamic model of optimal retargeting
Villas-Boas, J. Miguel
;
Yao, Yunfei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 428-458
Persistent link: https://www.econbiz.de/10012593999
Saved in:
4
The fateful first consumer review
Park, Sungsik
;
Shin, Woochoel
;
Xie, Jinhong
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 481-507
Persistent link: https://www.econbiz.de/10012594009
Saved in:
5
Can non-tiered customer loyalty programs be profitable?
Gopalakrishnan, Arun
;
Jiang, Zhenling
;
Nevskaya, Yulia
; …
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 508-526
Persistent link: https://www.econbiz.de/10012594039
Saved in:
6
Targeting and privacy in mobile advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
7
Consumer search and purchase : an empirical investigation of retargeting based on consumer online behaviors
Jiang, Zhenling
;
Chan, Tat
;
Che, Hai
;
Wang, Youwei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 219-240
Persistent link: https://www.econbiz.de/10012504941
Saved in:
8
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
9
Frontiers : moment marketing : measuring dynamics in cross-Channel ad effectiveness
Liu, Jia
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 13-22
Persistent link: https://www.econbiz.de/10012493300
Saved in:
10
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
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