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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Marketing"
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Konsumentenverhalten
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Marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of marketing research : JMR
73
Journal of business research : JBR
38
Qualitative market research : an international journal
28
International journal of market research : JMRS ; the journal of the Market Research Society
22
Journal of marketing management : MM
20
Gabler Edition Wissenschaft
17
International journal of market research
17
Marketing letters : a journal of research in marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of retailing and consumer services
16
SpringerLink / Bücher
16
Europäische Hochschulschriften / 5
14
International journal of wine business research : IJWBR
14
Jahrbuch der Absatz- und Verbrauchsforschung
14
Journal of the Academy of Marketing Science
14
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Psychology & marketing
13
Journal of consumer behaviour : an international research review
12
Marketing : ZFP ; journal of research and management
12
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
11
Consumer goods Europe
10
Marketing theory
10
The marketing review
10
European journal of operational research : EJOR
9
International journal of consumer studies
9
Journal of economic psychology : research in economic psychology and behavioral economics
9
The journal of brand management : an international journal
9
European journal of marketing : EJM
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of business economics : JBE
8
Journal of macromarketing : examining the interactions among markets, marketing, and society
8
Journal of marketing
8
Marketing intelligence & planning
8
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
7
Springer eBook Collection
7
Amfiteatru economic : an economic and business research periodical
6
Foundations and trends in marketing : FTMKT
6
Handbuch der Marktforschung
6
International journal of forecasting
6
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ECONIS (ZBW)
12
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1
The strategic implications of scale in choice-based conjoint analysis
Hauser, John R.
;
Eggers, Felix
;
Selove, Matthew
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 1059-1081
Persistent link: https://www.econbiz.de/10012147200
Saved in:
2
A multiactivity latent attrition model for customer base analysis
Schweidel, David A.
;
Park, Young-hoon
;
Jamal, Zainab
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 273-286
Persistent link: https://www.econbiz.de/10010358776
Saved in:
3
The effect of survey participation on consumer behavior : the moderating role of marketing communication
Dong, Xiaojing
;
Janakiraman, Ramkumar
;
Xie, Ying
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010402540
Saved in:
4
Consumer attitude metrics for guiding marketing mix decisions
Hanssens, Dominique M.
;
Pauwels, Koen
;
Srinivasan, Shuba
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 534-550
Persistent link: https://www.econbiz.de/10010402542
Saved in:
5
Which brand purchasers are lost to counterfeiters? : an application of new data fusion approaches
Qian, Yi
;
Xie, Hui
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
3
,
pp. 437-448
Persistent link: https://www.econbiz.de/10010370700
Saved in:
6
Stock market reactions to customer and competitor orientations : the case of initial public offerings
Saboo, Alok R.
;
Grewal, Rajdeep
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
1
,
pp. 70-88
Persistent link: https://www.econbiz.de/10009725702
Saved in:
7
Measuring consumer preferences using conjoint poker
Toubia, Olivier
;
Jong, Martijn G. de
;
Stieger, Daniel
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 138-156
Persistent link: https://www.econbiz.de/10009511624
Saved in:
8
Introducing Marketing Science Institute research priorities to marketing science
Desai, Preyas S.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
6
,
pp. 873-877
Persistent link: https://www.econbiz.de/10009702546
Saved in:
9
Information acquisition and sharing in a vertical relationship
Guo, Liang
;
Iyer, Ganesh
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
3
,
pp. 483-506
Persistent link: https://www.econbiz.de/10003984572
Saved in:
10
"Counting your customers" one by one : a hierarchical bayes extension to the Pareto/NBD model
Abe, Makoto
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 541-553
Persistent link: https://www.econbiz.de/10003868047
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