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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Konsumentenverhalten"
~subject:"Preismanagement"
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Konsumentenverhalten
Preismanagement
Bundling strategy
12
Leistungsbündel
12
Pricing strategy
7
Theorie
6
Theory
6
Consumer behaviour
4
Preisdifferenzierung
4
Price discrimination
4
Monopol
3
Monopoly
3
bundling
3
Game theory
2
Spieltheorie
2
pricing
2
2002-2006
1
2003-2005
1
Airline
1
Asymmetric information
1
Asymmetrische Information
1
Breitbandkommunikation
1
Broadband communications
1
Canada
1
Concession
1
Customer analysis
1
Dauerhafte Konsumgüter
1
Demand
1
Digital goods
1
Digitale Güter
1
Distribution channel
1
Duopol
1
Duopoly
1
Durable goods
1
Fluggesellschaft
1
Hotel industry
1
Hotellerie
1
Internet
1
Internet-Auktion
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Kanada
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Article
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9
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English
9
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Moon, Jihwan
2
Shugan, Steven M.
2
Alexandrov, Alexei
1
Balachander, Subramanian
1
Basu, Amiya
1
Bedre-Defolie, Özlem
1
Bhargava, Hemant K.
1
Chintagunta, Pradeep K.
1
Ghosh, Bikram
1
Gil, Ricard
1
Hartmann, Wesley R.
1
Jiang, Yuanchun
1
Kemerer, Chris F.
1
Kumar, Nanda S.
1
Liu, Hongju
1
Liu, Yezheng
1
Shang, Jennifer
1
Shi, Qiaoni
1
Stock, Axel
1
Vitharana, Padmal
1
Zhu, Ting
1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of revenue and pricing management
13
Management science : journal of the Institute for Operations Research and the Management Sciences
9
European journal of operational research : EJOR
8
International journal of industrial organization
8
International journal of production economics
8
Journal of retailing and consumer services
7
International journal of production research
6
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Telecommunications policy : the international journal of digital economy, data sciences and new media
5
Information systems research : ISR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business research : JBR
4
Journal of management information systems : JMIS
4
Journal of marketing research : JMR
4
Manufacturing & service operations management : M & SOM
4
Production and operations management : an international journal of the Production and Operations Management Society
4
SpringerLink / Bücher
4
The journal of business & industrial marketing
4
CIE working paper series
3
Computers & operations research : and their applications to problems of world concern ; an international journal
3
Economics letters
3
Hybride Wertschöpfung : Konzepte, Methoden und Kompetenzen für die Preis- und Vertragsgestaltung ; HyPriCo
3
Journal of retailing
3
Journal of the Operational Research Society
3
Omega : the international journal of management science
3
Operations research
3
Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
3
Pricing tactics, strategies, and outcomes ; Vol. 2
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
The Rand journal of economics
3
Applied economics
2
Arbeitsberichte des Lehrstuhls für Betriebswirtschaftslehre - Information, Organisation und Management der Technischen Universität München
2
Bochumer Beiträge zur Unternehmensführung
2
CESifo working papers
2
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
2
DICE discussion paper
2
Department of Economics discussion paper series / University of Oxford
2
Discussion paper / Centre for Economic Policy Research
2
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ECONIS (ZBW)
9
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1
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9
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9
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date (newest first)
date (oldest first)
1
Explaining bundle-framing effects with signaling theory
Moon, Jihwan
;
Shugan, Steven M.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
4
,
pp. 668-681
Persistent link: https://www.econbiz.de/10011916608
Saved in:
2
Product line bundling : why airlines bundle high-end while hotels bundle low-end
Shugan, Steven M.
;
Moon, Jihwan
;
Shi, Qiaoni
;
Kumar, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 124-139
Persistent link: https://www.econbiz.de/10011645792
Saved in:
3
The equivalence of bundling and advance sales
Alexandrov, Alexei
;
Bedre-Defolie, Özlem
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 259-272
Persistent link: https://www.econbiz.de/10010358780
Saved in:
4
Retailer-driven product bundling in a distribution channel
Bhargava, Hemant K.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
6
,
pp. 1014-1021
Persistent link: https://www.econbiz.de/10009702503
Saved in:
5
Optimizing e-tailer profits and customer savings : pricing multistage customized online bundles
Jiang, Yuanchun
;
Shang, Jennifer
;
Kemerer, Chris F.
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 737-752
Persistent link: https://www.econbiz.de/10009299469
Saved in:
6
Complementarities and the demand for home broadband internet services
Liu, Hongju
;
Chintagunta, Pradeep K.
;
Zhu, Ting
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 701-720
Persistent link: https://www.econbiz.de/10008652618
Saved in:
7
Why bundle discounts can be a profitable alternative to competing on price promotions
Balachander, Subramanian
;
Ghosh, Bikram
;
Stock, Axel
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 624-638
Persistent link: https://www.econbiz.de/10008652632
Saved in:
8
Impact of customer knowledge heterogeneity on bundling strategy
Basu, Amiya
;
Vitharana, Padmal
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 792-801
Persistent link: https://www.econbiz.de/10003885076
Saved in:
9
Empirical analysis of metering price discrimination : evidence from concession sales at movie theaters
Gil, Ricard
;
Hartmann, Wesley R.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
6
,
pp. 1046-1062
Persistent link: https://www.econbiz.de/10003909077
Saved in:
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