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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Markenartikel"
~subject:"Social web"
~subject:"Wissenschaftliche Methode"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
International journal of market research : JMRS ; the journal of the Market Research Society
26
Qualitative market research : an international journal
21
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Handbuch der Marktforschung
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Discussion paper / Humboldt-Universität zu Berlin, Sonderforschungsbereich 373 Quantifikation und Simulation Ökonomischer Prozesse
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Identifying customer needs from user-generated content
Timoshenko, Artem
;
Hauser, John R.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011999542
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2
Which brand purchasers are lost to counterfeiters? : an application of new data fusion approaches
Qian, Yi
;
Xie, Hui
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
3
,
pp. 437-448
Persistent link: https://www.econbiz.de/10010370700
Saved in:
3
A model for the construction of country-specific yet internationally comparable short-form marketing scales
Jong, Martijn G. de
;
Steenkamp, Jan-Benedict E. M.
; …
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 674-689
Persistent link: https://www.econbiz.de/10003885000
Saved in:
4
Price-induced patterns of competition
Blattberg, Robert C.
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
4
,
pp. 291-309
Persistent link: https://www.econbiz.de/10001090681
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