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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Online-Handel"
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Search: subject:"Social web"
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Online-Handel
Social Web
51
Social web
51
Viral marketing
25
Virales Marketing
25
Internet marketing
21
Online-Marketing
21
Consumer behaviour
20
Konsumentenverhalten
20
social media
16
Social network
14
Soziales Netzwerk
14
user-generated content
11
social networks
10
word of mouth
9
Data Mining
7
Data mining
7
Online retailing
7
Social relations
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Soziale Beziehungen
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Advertising effects
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Customer integration
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Kundenintegration
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USA
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United States
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Werbewirkung
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Beziehungsmarketing
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Content Management
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Electronic Commerce
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Feldforschung
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Field research
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Innovation diffusion
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Innovationsdiffusion
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advertising
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7
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Algesheimer, René
1
Borle, Sharad
1
Chan, Tat
1
Che, Hai
1
Chevalier, Judith A.
1
Dholakia, Utpal M.
1
Dover, Yaniv
1
Lambrecht, Anja
1
Lu, Xianghua
1
Manchanda, Puneet
1
Mayzlin, Dina
1
Packard, Grant
1
Pattabhiramaiah, Adithya
1
Proserpio, Davide
1
Singh, Siddharth S.
1
Tellis, Gerard J.
1
Tirunillai, Seshadri
1
Vana, Prasad
1
Wu, Chunhua
1
Zervas, Georgios
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
50
Journal of business research : JBR
44
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Journal of management information systems : JMIS
28
Information systems research : ISR
27
Technological forecasting & social change : an international journal
23
Electronic commerce research
22
International journal of hospitality management
20
International journal of business information systems : IJBIS
18
International journal of electronic marketing and retailing : IJEMR
18
International journal of electronic commerce : IJEC
16
International journal of internet marketing and advertising : IJIMA
16
Journal of electronic commerce research : JECR
16
Journal of internet commerce
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Electronic markets : EM ; the international journal of electronic commerce and business media
11
International journal of contemporary hospitality management
11
Electronic commerce research and applications
10
International journal of e-business research : an official publication of the Information Resources Management Association
9
Springer eBook Collection
9
Tourism management : research, policies, practice
9
Journal of marketing
8
Asia Pacific journal of marketing and logistics
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of organizational computing and electronic commerce
7
Journal of strategic marketing
7
Journal of the Academy of Marketing Science
7
Journal of travel and tourism marketing
7
Electronic markets : the international journal on networked business
6
Global business review
6
International journal of consumer studies
6
International journal of electronic business
6
International journal of production economics
6
Journal of hospitality marketing & management
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
MIS quarterly
6
Management information systems : mis quarterly
6
Marketing intelligence & planning
6
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ECONIS (ZBW)
7
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1
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
2
Channels of impact : user reviews when quality is dynamic and managers respond
Chevalier, Judith A.
;
Dover, Yaniv
;
Mayzlin, Dina
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 688-709
Persistent link: https://www.econbiz.de/10011951214
Saved in:
3
Online reputation management : estimating the impact of management responses on consumer reviews
Proserpio, Davide
;
Zervas, Georgios
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 645-665
Persistent link: https://www.econbiz.de/10011760355
Saved in:
4
The economic value of online reviews
Wu, Chunhua
;
Che, Hai
;
Chan, Tat
;
Lu, Xianghua
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
5
,
pp. 739-754
Persistent link: https://www.econbiz.de/10011372781
Saved in:
5
Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet
;
Packard, Grant
;
Pattabhiramaiah, Adithya
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
Saved in:
6
Does chatter really matter? : dynamics of user-generated content and stock performance
Tirunillai, Seshadri
;
Tellis, Gerard J.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
2
,
pp. 198-215
Persistent link: https://www.econbiz.de/10009548705
Saved in:
7
The impact of customer community participation on customer behaviors : an empirical investigation
Algesheimer, René
;
Borle, Sharad
;
Dholakia, Utpal M.
; …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 756-769
Persistent link: https://www.econbiz.de/10008652585
Saved in:
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