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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Online retailing
46
Online-Handel
46
Consumer behaviour
26
Konsumentenverhalten
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E-commerce
18
Electronic Commerce
18
Internet marketing
16
Online-Marketing
16
Preismanagement
10
Pricing strategy
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Distribution channel
8
Vertriebsweg
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Einzelhandel
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Internet
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Internet-Auktion
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Online auction
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Retail trade
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Social Web
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Social web
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Viral marketing
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Virales Marketing
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e-commerce
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Ranking method
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Ranking-Verfahren
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Auction theory
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Auktionstheorie
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eBay Inc.
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Advertising effects
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Experiment
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Search engine
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Search theory
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Suchmaschine
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Suchtheorie
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Werbewirkung
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online reviews
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Beziehungsmarketing
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Game theory
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Information costs
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English
46
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Zeithammer, Robert
5
Adams, Christopher P.
4
Bronnenberg, Bart J.
3
Chan, Tat
2
Che, Hai
2
Chu, Junhong
2
Kim, Jun B.
2
Manchanda, Puneet
2
Mela, Carl F.
2
Proserpio, Davide
2
Srinivasan, Kannan
2
Abernethy, Jacob
1
Albuquerque, Paulo
1
Algesheimer, René
1
Arts, Joep
1
Blake, Tom
1
Borle, Sharad
1
Bucklin, Randolph E.
1
Cebollada, Javier
1
Chen, Yongmin
1
Chesnes, Matthew
1
Chevalier, Judith A.
1
Chintagunta, Pradeep K.
1
Choi, Hana
1
Dai, Weijia
1
Datta, Hannes
1
De los Santos, Babur
1
Dholakia, Utpal M.
1
Dover, Yaniv
1
Dzyabura, Daria
1
Haruvy, Ernan
1
Hortaçsu, Ali
1
Hunold, Matthias
1
Häubl, Gerald
1
Israeli, Ayelet
1
Jagabathula, Srikanth
1
Jerath, Kinshuk
1
Jiang, Baojun
1
Jiang, Yuanchun
1
Jiang, Zhenling
1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
384
Journal of business research : JBR
212
Electronic commerce research
146
International journal of electronic marketing and retailing : IJEMR
115
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
114
Journal of internet commerce
102
Information systems research : ISR
95
Management science : journal of the Institute for Operations Research and the Management Sciences
88
Journal of retailing
80
European journal of operational research : EJOR
76
Journal of electronic commerce research : JECR
75
International journal of electronic commerce : IJEC
72
International journal of retail & distribution management
68
International journal of business information systems : IJBIS
67
International journal of internet marketing and advertising : IJIMA
67
Journal of management information systems : JMIS
65
NBER working paper series
64
The international review of retail, distribution and consumer research
64
International journal of production economics
63
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
63
Electronic commerce research and applications
61
International journal of hospitality management
58
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
55
Transportation research / E : an international journal
53
International journal of retail and distribution management
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
52
SpringerLink / Bücher
52
Cogent business & management
51
International journal of e-business research : an official publication of the Information Resources Management Association
51
Working paper / National Bureau of Economic Research, Inc.
51
Asia Pacific journal of marketing and logistics
50
International journal of consumer studies
49
Electronic markets : the international journal on networked business
45
Psychology & marketing
45
Information systems and e-business management : ISeB
44
NBER Working Paper
44
Technological forecasting & social change : an international journal
44
Electronic markets : EM ; the international journal of electronic commerce and business media
41
Manufacturing & service operations management : M & SOM
41
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ECONIS (ZBW)
46
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1
Does gender matter? : the effect of management responses on reviewing behavior
Proserpio, Davide
;
Troncoso, Isamar
;
Valsesia, Francesca
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1199-1213
Persistent link: https://www.econbiz.de/10012796490
Saved in:
2
Price salience and product choice
Blake, Tom
;
Moshary, Sarah
;
Sweeney, Kane
;
Tadelis, Steve
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 619-636
Persistent link: https://www.econbiz.de/10012623350
Saved in:
3
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
4
Consumer search and purchase : an empirical investigation of retargeting based on consumer online behaviors
Jiang, Zhenling
;
Chan, Tat
;
Che, Hai
;
Wang, Youwei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 219-240
Persistent link: https://www.econbiz.de/10012504941
Saved in:
5
Increasing retailer loyalty through the use of cash back rebate sites
Qiu, Ye
;
Rao, Ram C.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
4
,
pp. 743-762
Persistent link: https://www.econbiz.de/10012294605
Saved in:
6
Rankings of online travel agents, channel pricing, and consumer protection
Hunold, Matthias
;
Kesler, Reinhold
;
Laitenberger, Ulrich
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 92-116
Persistent link: https://www.econbiz.de/10012183077
Saved in:
7
Accounting for discrepancies between online and offline product evaluations
Dzyabura, Daria
;
Jagabathula, Srikanth
;
Muller, Eitan
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 88-106
Persistent link: https://www.econbiz.de/10011999553
Saved in:
8
Dynamic online pricing with incomplete information using multiarmed bandit experiments
Misra, Kanishka
;
Schwartz, Eric M.
;
Abernethy, Jacob
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 226-252
Persistent link: https://www.econbiz.de/10012022538
Saved in:
9
Monetizing online marketplaces
Choi, Hana
;
Mela, Carl F.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 948-972
Persistent link: https://www.econbiz.de/10012147189
Saved in:
10
Mobile app introduction and online and offline purchases and product returns
Narang, Unnati
;
Shankar, Venkatesh
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 756-772
Persistent link: https://www.econbiz.de/10012120898
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