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~isPartOf:"Marketing theory"
~isPartOf:"The journal of business & industrial marketing"
~subject:"B2B"
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Search: subject_exact:"Wertschöpfungsprozess von Unternehmen"
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B2B
Betriebliche Wertschöpfung
78
Value creation
78
Lieferantenmanagement
33
Supplier relationship management
33
Customer integration
32
Kundenintegration
32
Beziehungsmarketing
28
Relationship marketing
28
Customer value
25
Kundenwert
25
B-to-B-Marketing
23
Business-to-business marketing
23
Service-Dominant Logic
22
Service-dominant logic
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Value co-creation
19
Marketing theory
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Marketingtheorie
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service-dominant logic
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value co-creation
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Resource-based view
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Dienstleistungssektor
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Bonamigo, Andrei
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Borchardt, Miriam
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Corsaro, Daniela
1
Goyal, Praveen
1
Guimarães Frech, Camila
1
Jebarajakirthy, Charles
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Lopes, Ana Carolina Custódio
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Maggioni, Isabella
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Marimuthu, Malliga
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Neto, Germano Zarpelon
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Pereira, Giancarlo Medeiros
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Saha, Victor
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Marketing theory
The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
5
Administrative Sciences : open access journal
2
International journal of integrated supply management : IJISM
1
International journal of production economics
1
International journal of technology marketing : IJTMkt
1
Journal of industrial and business economics
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of revenue and pricing management
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Springer eBook Collection
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The international journal of logistics management
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The service industries journal
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ECONIS (ZBW)
5
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1
Value co-creation : a review of literature and future research agenda
Saha, Victor
;
Goyal, Praveen
;
Jebarajakirthy, Charles
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 612-628
Persistent link: https://www.econbiz.de/10013165207
Saved in:
2
Value co-creation and new service performance : mediated by value-informed pricing
Taghizadeh, Seyedeh Khadijeh
;
Syed Abidur Rahman
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
4
,
pp. 705-722
Persistent link: https://www.econbiz.de/10013165211
Saved in:
3
The transformation of selling for value co-creation : antecedents and boundary conditions
Corsaro, Daniela
;
Maggioni, Isabella
- In:
Marketing theory
22
(
2022
)
4
,
pp. 563-600
Persistent link: https://www.econbiz.de/10013435581
Saved in:
4
Value co-creation in the B2B context : a diagnosis of knowledge management based on multiple case studies
Bonamigo, Andrei
;
Guimarães Frech, Camila
;
Lopes, Ana …
- In:
The journal of business & industrial marketing
37
(
2022
)
7
,
pp. 1449-1462
Persistent link: https://www.econbiz.de/10013400122
Saved in:
5
What problems manufacturing companies can face when providing services around the world?
Neto, Germano Zarpelon
;
Pereira, Giancarlo Medeiros
; …
- In:
The journal of business & industrial marketing
30
(
2015
)
5
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011339933
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