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~isPartOf:"Measuring and managing brands"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz im Buch"
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Konsumentenverhalten
Consumer behaviour
12
Marketing management
12
Marketingmanagement
12
Brand management
10
Markenführung
10
Brand
5
Markenartikel
5
Advertising planning
3
Beziehungsmarketing
3
Brand image
3
Markenimage
3
Relationship marketing
3
Target group
3
Werbeplanung
3
Zielgruppe
3
Brand extension
2
Competitive strategy
2
Markentransfer
2
Product management
2
Produktmanagement
2
Value analysis
2
Wertanalyse
2
Wettbewerbsstrategie
2
Advertising effects
1
Alkoholfreies Getränk
1
Bewertung
1
Business ethics
1
Competitive advantage
1
Consumer goods marketing
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Evaluation
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Fast Food
1
Fast food
1
Frauen
1
Konsumgütermarketing
1
Non-alcoholic beverage
1
Product differentiation
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Produktdifferenzierung
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Aufsatz im Buch
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12
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English
12
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Keller, Kevin Lane
3
Farr, Andy
2
Aaker, David A.
1
Barnard, Neil
1
Berry, Lisette
1
Bloom, Helen
1
Dowling, Grahame R.
1
Dyson, Paul
1
Ehrenberg, Andrew S. C.
1
Heckler, Susan E.
1
Hollis, Nigel S.
1
Houston, Michael J.
1
Kennedy, Rachel
1
Kim, JungKeun
1
Kim, Kyeongheui
1
Learned, Andrea
1
Miller, Stephen
1
Park, Jon-won
1
Pullins, Ellen
1
Roehm, Harper A.
1
Roehm, Michelle L.
1
Romaniuk, Jenni
1
Uncles, Mark
1
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Measuring and managing brands
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
11
Brand management ; Vol. 2
11
Handbook of research on customer engagement
10
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
9
Brand management ; Vol. 3
9
The evolution of brands : from signals of quality to storehouses of trust
9
Consumer brand relationships : meaning, measuring, managing
8
Consumer-brand relationships : theory and practice
8
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
8
Handbook on brand and experience management
8
Psychology of branding
8
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
7
Brand management ; Vol. 4
7
Customer Experience : Forum Dienstleistungsmanagement
7
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
7
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
7
Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
6
Handbook of brand relationships
6
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
6
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
6
Brand management ; Vol. 1
5
Brand management in emerging markets : theories and practice
5
Genuss-Standort Deutschland : Zukunftsstrategien für Lebensmittel
5
Handbook of research on retailer-consumer relationship development
5
Revenue Management aus der Kundenperspektive : Grundlagen, Problemfelder und Lösungsstrategien
5
Sensory marketing : research on the sensuality of products
5
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
5
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
5
Brands : interdisciplinary perspectives
4
Brands and brand management : contemporary research perspectives
4
Building consumer-brand relationship in luxury brand management
4
Contemporary research in e-branding
4
Continuing to broaden the marketing concept : making the world a better place
4
Customer Relationship Management : the ultimate guide to efficient use of CRM
4
Customer retention in the automotive industry : quality, satisfaction and loyalty
4
Cutting edge international research
4
Enhancing knowledge development in marketing ; Vol. 21
4
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
4
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ECONIS (ZBW)
12
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1
Do customer loyalty programs really work?
Dowling, Grahame R.
;
Uncles, Mark
-
2009
Persistent link: https://www.econbiz.de/10003784918
Saved in:
2
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
3
Does your brand have the energy to compete?
Farr, Andy
-
2009
Persistent link: https://www.econbiz.de/10003784815
Saved in:
4
Consumer evaluations of brand extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
5
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003784851
Saved in:
6
Designing loyalty-building programs for packaged goods brands
Roehm, Michelle L.
;
Pullins, Ellen
;
Roehm, Harper A.
-
2009
Persistent link: https://www.econbiz.de/10003784914
Saved in:
7
Understanding, measuring, and using brand equity
Dyson, Paul
;
Farr, Andy
;
Hollis, Nigel S.
-
2009
Persistent link: https://www.econbiz.de/10003784813
Saved in:
8
Brand attributes - "distribution outlets' in the mind
Romaniuk, Jenni
-
2009
Persistent link: https://www.econbiz.de/10003784907
Saved in:
9
Acceptance of brand extensions : interactive influences of product category similarity, typicality of claimed benefits, and brand relationship quality
Park, Jon-won
;
Kim, Kyeongheui
;
Kim, JungKeun
-
2009
Persistent link: https://www.econbiz.de/10003784843
Saved in:
10
How to market to women by humanising your brand
Learned, Andrea
-
2009
Persistent link: https://www.econbiz.de/10003784847
Saved in:
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