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~isPartOf:"Psychology & marketing"
~subject:"Brand image"
~subject:"Konsumentenverhalten"
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Search: subject:"Management"
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Brand image
Konsumentenverhalten
Consumer behaviour
196
Brand management
112
Markenführung
112
Beziehungsmarketing
99
Relationship marketing
99
Markenimage
79
Brand
51
Markenartikel
51
Customer satisfaction
41
Kundenzufriedenheit
41
Marketing management
37
Marketingmanagement
37
Advertising effects
31
Werbewirkung
31
Dienstleistungsqualität
28
Service quality
28
USA
25
United States
25
Social Web
24
Social web
24
Emotion
23
Personality psychology
21
Persönlichkeitspsychologie
21
Customer service
20
Kundenservice
20
Corporate Social Responsibility
19
Corporate social responsibility
19
Internet marketing
17
Online-Marketing
17
Beschwerdemanagement
16
Complaint management
16
Advertising
13
Werbung
13
Einzelhandel
12
Retail trade
12
Viral marketing
12
Virales Marketing
12
Business ethics
11
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95
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38
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Article
202
Book / Working Paper
3
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Article in journal
205
Aufsatz in Zeitschrift
205
Collection of articles of several authors
3
Sammelwerk
3
Language
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English
205
Author
All
Woodside, Arch G.
4
Bauer, Brittney C.
3
Kuanr, Abhisek
3
Pradhan, Debasis
3
Sprott, David E.
3
Yi, Youjae
3
Al-Nabhani, Khalid
2
Albrecht, Carmen-Maria
2
Amar, Moty
2
Arnold, Mark J.
2
Bagozzi, Richard P.
2
Bodur, H. Onur
2
Casalegno, Cecilia
2
Cheng, Li-Keng
2
Chow, Cheris W. C.
2
Darley, William K.
2
DelVecchio, Devon
2
Grohmann, Bianca
2
Gvili, Yaniv
2
Hollebeek, Linda D.
2
Huang, Hazel H.
2
Jiang, Yuwei
2
Lee, Michael S. W.
2
Luk, Chung-leung
2
Lunardo, Renaud
2
Mariani, Marcello M.
2
McLean, Graeme J.
2
Mitchell, Vincent-Wayne
2
Ndubisi, Nelson Oly
2
Paul, Justin
2
Rauschnabel, Philipp A.
2
Rompay, Thomas J. L. van
2
Song, Jiaqi
2
Spence, Charles
2
Sung, Yongjun
2
Tal, Aner
2
Thøgersen, John
2
Toung, Chung-Lin
2
Aboulnasr, Khaled
1
Ahn, Sun Joo
1
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Published in...
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Psychology & marketing
Journal of business research : JBR
904
Journal of retailing and consumer services
786
The journal of brand management : an international journal
384
The journal of product & brand management
363
International journal of hospitality management
322
Journal of travel and tourism marketing
191
Asia Pacific journal of marketing and logistics
190
European journal of marketing : EJM
173
The journal of services marketing
166
Journal of business ethics : JOBE
161
SpringerLink / Bücher
160
Tourism management : research, policies, practice
158
Journal of marketing communications
151
Journal of the Academy of Marketing Science
150
Marketing intelligence & planning
145
Journal of marketing
142
Industrial marketing management : the international journal for industrial and high-tech firms
139
Journal of hospitality marketing & management
135
International journal of consumer studies
132
International journal of contemporary hospitality management
131
Journal of marketing management : MM
130
Journal of retailing
128
Cogent business & management
125
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
122
Journal of strategic marketing
121
Management science : journal of the Institute for Operations Research and the Management Sciences
110
International journal of retail & distribution management
109
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
107
Marketing letters : a journal of research in marketing
107
The journal of consumer marketing
101
The service industries journal
100
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
98
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
96
The international review of retail, distribution and consumer research
92
Journal of international consumer marketing
91
International journal of internet marketing and advertising : IJIMA
89
Journal of promotion management : innovations in planning and applied research
88
Journal of marketing research : JMR
87
Journal of global marketing
86
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ECONIS (ZBW)
205
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205
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1
When and why signaling frontline employee inexperience can prove to be an asset : effects on consumer forgiveness for service failure
Flacandji, Michaël
;
Cusin, Julien
;
Lunardo, Renaud
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2728-2742
Persistent link: https://www.econbiz.de/10014432547
Saved in:
2
Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso
;
Resciniti, Riccardo
;
Loureiro, Sandra …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
Saved in:
3
The customer is often wrong : investigating the influence of customer failures and apologies on frontline service employee well-being
Robertson, Nichola
;
Rotman, Jeffrey
;
MacQuilken, Lisa
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 825-844
Persistent link: https://www.econbiz.de/10014290864
Saved in:
4
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
5
How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu
;
Tok, Dickson
;
Zhou, Xiaoyu
;
Chen, Xi
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013465214
Saved in:
6
How can customers cope with cognitive demands of professional services? : the role of employee coping support
Garbas, Janina
;
Blaurock, Marah
;
Büttgen, Marion
; …
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 867-887
Persistent link: https://www.econbiz.de/10014290866
Saved in:
7
How gamifying AI shapes customer motivation, engagement, and purchase behavior
Elmashhara, Maher Georges
;
De Cicco, Roberta
;
Silva, …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 134-150
Persistent link: https://www.econbiz.de/10014467479
Saved in:
8
Eliminating customer experience pain points in complex customer journeys through smart service solutions
Holz, Heiko F.
;
Becker, Marc
;
Blut, Markus
;
Paluch, Stefanie
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 592-609
Persistent link: https://www.econbiz.de/10014467620
Saved in:
9
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
10
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
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