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~isPartOf:"Psychology & marketing"
~subject:"Consumer behaviour"
~subject:"Customer satisfaction"
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Consumer behaviour
Customer satisfaction
Konsumentenverhalten
196
Brand management
112
Markenführung
112
Beziehungsmarketing
99
Relationship marketing
99
Brand image
79
Markenimage
79
Brand
51
Markenartikel
51
Kundenzufriedenheit
41
Marketing management
37
Marketingmanagement
37
Advertising effects
31
Werbewirkung
31
Dienstleistungsqualität
28
Service quality
28
USA
25
United States
25
Social Web
24
Social web
24
Emotion
23
Personality psychology
21
Persönlichkeitspsychologie
21
Customer service
20
Kundenservice
20
Corporate Social Responsibility
19
Corporate social responsibility
19
Internet marketing
17
Online-Marketing
17
Beschwerdemanagement
16
Complaint management
16
Advertising
13
Werbung
13
Einzelhandel
12
Retail trade
12
Viral marketing
12
Virales Marketing
12
Business ethics
11
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40
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Article
205
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3
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208
Aufsatz in Zeitschrift
208
Collection of articles of several authors
3
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3
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English
208
Author
All
Woodside, Arch G.
4
Yi, Youjae
4
Bauer, Brittney C.
3
Chow, Cheris W. C.
3
Kuanr, Abhisek
3
Luk, Chung-leung
3
Pradhan, Debasis
3
Sprott, David E.
3
Al-Nabhani, Khalid
2
Albrecht, Carmen-Maria
2
Amar, Moty
2
Arnold, Mark J.
2
Bagozzi, Richard P.
2
Bodur, H. Onur
2
Casalegno, Cecilia
2
Cheng, Li-Keng
2
Darley, William K.
2
Fam, Kim Shyan
2
Grohmann, Bianca
2
Gvili, Yaniv
2
Hollebeek, Linda D.
2
Huang, Hazel H.
2
Jiang, Yuwei
2
Krishen, Anjala S.
2
Lee, Michael S. W.
2
Lunardo, Renaud
2
Mariani, Marcello M.
2
McLean, Graeme J.
2
Mitchell, Vincent-Wayne
2
Nataraajan, Rajan
2
Ndubisi, Nelson Oly
2
Paul, Justin
2
Rauschnabel, Philipp A.
2
Rompay, Thomas J. L. van
2
Schaarschmidt, Mario
2
Song, Jiaqi
2
Spence, Charles
2
Sung, Yongjun
2
Tal, Aner
2
Thøgersen, John
2
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Psychology & marketing
Journal of business research : JBR
917
Journal of retailing and consumer services
840
International journal of hospitality management
399
The journal of product & brand management
308
The journal of brand management : an international journal
299
The journal of services marketing
234
Asia Pacific journal of marketing and logistics
200
Journal of travel and tourism marketing
173
Journal of the Academy of Marketing Science
168
European journal of marketing : EJM
166
Journal of business ethics : JOBE
166
Industrial marketing management : the international journal for industrial and high-tech firms
155
International journal of contemporary hospitality management
155
SpringerLink / Bücher
155
The service industries journal
155
Journal of hospitality marketing & management
153
Journal of marketing
153
Tourism management : research, policies, practice
146
Journal of retailing
139
Journal of marketing communications
137
International journal of consumer studies
132
Marketing intelligence & planning
131
Cogent business & management
130
Journal of strategic marketing
128
Journal of marketing management : MM
127
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
117
Management science : journal of the Institute for Operations Research and the Management Sciences
113
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
112
International journal of retail & distribution management
110
Marketing letters : a journal of research in marketing
108
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
102
Journal of service management
100
Journal of service research : JSR
100
The journal of consumer marketing
99
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
96
The international review of retail, distribution and consumer research
95
Journal of international consumer marketing
94
International journal of internet marketing and advertising : IJIMA
88
Journal of marketing research : JMR
88
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ECONIS (ZBW)
208
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1
When and why signaling frontline employee inexperience can prove to be an asset : effects on consumer forgiveness for service failure
Flacandji, Michaël
;
Cusin, Julien
;
Lunardo, Renaud
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2728-2742
Persistent link: https://www.econbiz.de/10014432547
Saved in:
2
Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso
;
Resciniti, Riccardo
;
Loureiro, Sandra …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
Saved in:
3
The customer is often wrong : investigating the influence of customer failures and apologies on frontline service employee well-being
Robertson, Nichola
;
Rotman, Jeffrey
;
MacQuilken, Lisa
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 825-844
Persistent link: https://www.econbiz.de/10014290864
Saved in:
4
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
5
How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu
;
Tok, Dickson
;
Zhou, Xiaoyu
;
Chen, Xi
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013465214
Saved in:
6
How can customers cope with cognitive demands of professional services? : the role of employee coping support
Garbas, Janina
;
Blaurock, Marah
;
Büttgen, Marion
; …
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 867-887
Persistent link: https://www.econbiz.de/10014290866
Saved in:
7
Digital presence in service recovery : the interactive effect of customer salutations and employee photographs in email signatures
Walsh, Gianfranco
;
Shiu, Edward
;
Schaarschmidt, Mario
; …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2361-2383
Persistent link: https://www.econbiz.de/10013465198
Saved in:
8
How gamifying AI shapes customer motivation, engagement, and purchase behavior
Elmashhara, Maher Georges
;
De Cicco, Roberta
;
Silva, …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 134-150
Persistent link: https://www.econbiz.de/10014467479
Saved in:
9
Eliminating customer experience pain points in complex customer journeys through smart service solutions
Holz, Heiko F.
;
Becker, Marc
;
Blut, Markus
;
Paluch, Stefanie
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 592-609
Persistent link: https://www.econbiz.de/10014467620
Saved in:
10
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
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