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~isPartOf:"Psychology & marketing"
~subject:"Consumer behaviour"
~subject:"Social web"
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Consumer behaviour
Social web
Konsumentenverhalten
196
Brand management
112
Markenführung
112
Beziehungsmarketing
99
Relationship marketing
99
Brand image
79
Markenimage
79
Brand
51
Markenartikel
51
Customer satisfaction
41
Kundenzufriedenheit
41
Marketing management
37
Marketingmanagement
37
Advertising effects
31
Werbewirkung
31
Dienstleistungsqualität
28
Service quality
28
USA
25
United States
25
Social Web
24
Emotion
23
Personality psychology
21
Persönlichkeitspsychologie
21
Customer service
20
Kundenservice
20
Corporate Social Responsibility
19
Corporate social responsibility
19
Internet marketing
17
Online-Marketing
17
Beschwerdemanagement
16
Complaint management
16
Advertising
13
Werbung
13
Einzelhandel
12
Retail trade
12
Viral marketing
12
Virales Marketing
12
Business ethics
11
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101
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39
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Article
207
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3
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210
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210
Collection of articles of several authors
3
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3
Case study
1
Fallstudie
1
Language
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English
210
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All
Woodside, Arch G.
4
Bauer, Brittney C.
3
Kuanr, Abhisek
3
Pradhan, Debasis
3
Sprott, David E.
3
Yi, Youjae
3
Al-Nabhani, Khalid
2
Albrecht, Carmen-Maria
2
Amar, Moty
2
Arnold, Mark J.
2
Bagozzi, Richard P.
2
Bodur, H. Onur
2
Casalegno, Cecilia
2
Cheng, Li-Keng
2
Chow, Cheris W. C.
2
Darley, William K.
2
Grohmann, Bianca
2
Gvili, Yaniv
2
Hollebeek, Linda D.
2
Huang, Hazel H.
2
Jiang, Yuwei
2
Krishen, Anjala S.
2
Lee, Michael S. W.
2
Luk, Chung-leung
2
Lunardo, Renaud
2
Mariani, Marcello M.
2
McLean, Graeme J.
2
Mitchell, Vincent-Wayne
2
Ndubisi, Nelson Oly
2
Paul, Justin
2
Rauschnabel, Philipp A.
2
Rompay, Thomas J. L. van
2
Sauer, Nicola E.
2
Song, Jiaqi
2
Spence, Charles
2
Sung, Yongjun
2
Tal, Aner
2
Thøgersen, John
2
Toung, Chung-Lin
2
Aboulnasr, Khaled
1
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Psychology & marketing
Journal of business research : JBR
935
Journal of retailing and consumer services
787
International journal of hospitality management
326
The journal of product & brand management
315
The journal of brand management : an international journal
311
SpringerLink / Bücher
191
Asia Pacific journal of marketing and logistics
189
Journal of business ethics : JOBE
172
Industrial marketing management : the international journal for industrial and high-tech firms
169
The journal of services marketing
167
Journal of marketing communications
157
European journal of marketing : EJM
155
Journal of travel and tourism marketing
152
Journal of the Academy of Marketing Science
150
Journal of marketing
144
Marketing intelligence & planning
135
International journal of contemporary hospitality management
134
International journal of consumer studies
131
Journal of hospitality marketing & management
130
Tourism management : research, policies, practice
129
Journal of marketing management : MM
127
Cogent business & management
126
Journal of retailing
124
Journal of strategic marketing
124
Technological forecasting & social change : an international journal
118
Management science : journal of the Institute for Operations Research and the Management Sciences
115
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
113
International journal of internet marketing and advertising : IJIMA
105
International journal of retail & distribution management
103
The service industries journal
102
Marketing letters : a journal of research in marketing
98
The journal of consumer marketing
98
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
95
Business horizons
94
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
94
Journal of promotion management : innovations in planning and applied research
94
Journal of international consumer marketing
91
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
89
The international review of retail, distribution and consumer research
89
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ECONIS (ZBW)
210
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210
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1
When and why signaling frontline employee inexperience can prove to be an asset : effects on consumer forgiveness for service failure
Flacandji, Michaël
;
Cusin, Julien
;
Lunardo, Renaud
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2728-2742
Persistent link: https://www.econbiz.de/10014432547
Saved in:
2
Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso
;
Resciniti, Riccardo
;
Loureiro, Sandra …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
Saved in:
3
The customer is often wrong : investigating the influence of customer failures and apologies on frontline service employee well-being
Robertson, Nichola
;
Rotman, Jeffrey
;
MacQuilken, Lisa
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 825-844
Persistent link: https://www.econbiz.de/10014290864
Saved in:
4
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
5
How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu
;
Tok, Dickson
;
Zhou, Xiaoyu
;
Chen, Xi
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013465214
Saved in:
6
How can customers cope with cognitive demands of professional services? : the role of employee coping support
Garbas, Janina
;
Blaurock, Marah
;
Büttgen, Marion
; …
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 867-887
Persistent link: https://www.econbiz.de/10014290866
Saved in:
7
How gamifying AI shapes customer motivation, engagement, and purchase behavior
Elmashhara, Maher Georges
;
De Cicco, Roberta
;
Silva, …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 134-150
Persistent link: https://www.econbiz.de/10014467479
Saved in:
8
Eliminating customer experience pain points in complex customer journeys through smart service solutions
Holz, Heiko F.
;
Becker, Marc
;
Blut, Markus
;
Paluch, Stefanie
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 592-609
Persistent link: https://www.econbiz.de/10014467620
Saved in:
9
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
10
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
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