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~isPartOf:"Psychology & marketing"
~subject:"Consumer electronics industry"
~subject:"Preismanagement"
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Consumer electronics industry
Preismanagement
Sales promotion
16
Verkaufsförderung
16
Consumer behaviour
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Konsumentenverhalten
13
Rabatt
5
Rebate
5
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Retail trade
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Selling
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Audioprodukt
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Brand image
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Cost-benefit analysis
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Customer satisfaction
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Discounting
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Diskontierung
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Frankreich
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Choi, Sungchul
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Jiang, Yushi
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Kim, Moontae
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Kukar-Kinney, Monika
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Li, Jiang
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Liu, Chun
1
Stanyer, Mike
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Yazdanparast, Atefeh
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Yi, Youjae
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Psychology & marketing
Journal of retailing
16
Journal of business research : JBR
12
Journal of retailing and consumer services
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European journal of operational research : EJOR
10
Quantitative marketing and economics : QME
8
The journal of product & brand management
7
Information systems research : ISR
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of promotion management : innovations in planning and applied research
5
Journal of the Academy of Marketing Science
5
Marketing letters : a journal of research in marketing
5
European journal of marketing : EJM
4
International journal of hospitality management
4
Journal of marketing research : JMR
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International journal of electronic marketing and retailing : IJEMR
3
International journal of retail & distribution management
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Journal of revenue and pricing management
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Management science : journal of the Institute for Operations Research and the Management Sciences
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SpringerLink / Bücher
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The international review of retail, distribution and consumer research
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The journal of consumer marketing
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Agribusiness : an internat. journal
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Asia Pacific journal of marketing and logistics
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Beiträge zur empirischen Marketing- und Vertriebsforschung
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European journal of marketing
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International journal of advertising : the review of marketing communications
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International journal of contemporary hospitality management
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International journal of industrial organization
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International journal of market research
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International journal of production economics
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International journal of production research
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of customer behaviour
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of economics & management strategy : JEMS
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Journal of marketing analytics : JMA
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ECONIS (ZBW)
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1
The effect of product touch information and sale proneness on consumers' responses to price discounts
Yazdanparast, Atefeh
;
Kukar-Kinney, Monika
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 146-168
Persistent link: https://www.econbiz.de/10013465217
Saved in:
2
When do amount-off discounts result in more positive consumer responses? : meta-analytic evidence
Yuan, Qin
;
Li, Jiang
;
Jiang, Yushi
;
Liu, Chun
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10012796059
Saved in:
3
The long-term effects of sales promotions on brand attitude across monetary and non-monetary promotions
Yi, Youjae
;
Yoo, Jaemee
- In:
Psychology & marketing
28
(
2011
)
9
,
pp. 879-896
Persistent link: https://www.econbiz.de/10009299417
Saved in:
4
Consumer responses to the depth and minimum claimed savings of “Scratch and Save (SAS)” promotions
Choi, Sungchul
;
Stanyer, Mike
;
Kim, Moontae
- In:
Psychology & marketing
27
(
2010
)
8
,
pp. 766-779
Persistent link: https://www.econbiz.de/10003997660
Saved in:
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