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~isPartOf:"Psychology & marketing"
~subject:"Internationaler Finanzmarkt"
~subject:"Social Web"
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Internationaler Finanzmarkt
Social Web
Social web
85
Consumer behaviour
67
Konsumentenverhalten
67
Internet marketing
27
Online-Marketing
27
Virtual reality
26
Virtuelle Realität
26
Viral marketing
19
Virales Marketing
19
Beziehungsmarketing
15
Brand management
15
Markenführung
15
Relationship marketing
15
social media
14
Advertising effects
12
Brand image
12
Markenimage
12
Werbewirkung
12
Advertising
11
Werbung
11
augmented reality
11
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9
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Online-Handel
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Internet
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virtual reality
7
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artificial intelligence
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Sauer, Nicola E.
4
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Ruyter, Ko de
3
Thomas, Veronica L.
3
Anlamlier, Eda
2
Buhalis, Dimitrios
2
Calabuig Moreno, Ferran
2
De Angelis, Matteo
2
Dolen, Willemijn M. van
2
Gustafsson, Anders
2
Krishen, Anjala S.
2
Mahr, Dominik
2
Pitt, Leyland F.
2
Pozharliev, Rumen
2
Veloutsou, Cleopatra
2
Wiertz, Caroline
2
Wirtz, Jochen
2
Aboulnasr, Khaled
1
Acikgoz, Fulya
1
Agarwal, James
1
Ahn, Sun Joo
1
Akdim, Khaoula
1
Alalwan, Ali A.
1
Alguezaui, Salma
1
Ameen, Nisreen
1
Arnould, Eric J.
1
Añó Sanz, Vicente
1
Badenes-Rocha, Alberto
1
Badrinarayanan, Vishag A.
1
Balabanis, George
1
Balakrishnan, Janarthanan
1
Ballestar, María Teresa
1
Bargoni, Augusto
1
Barta, Sergio
1
Bauer, Brittney C.
1
Belk, Russell W.
1
Berezan, Orie
1
Berthon, Pierre R.
1
Bhattacharjee, Debashree Roy
1
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Psychology & marketing
Journal of business research : JBR
456
Technological forecasting & social change : an international journal
243
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
NBER working paper series
205
SpringerLink / Bücher
175
International journal of internet marketing and advertising : IJIMA
153
Information systems research : ISR
148
Working paper / National Bureau of Economic Research, Inc.
147
Journal of international money and finance
146
NBER Working Paper
146
Journal of management information systems : JMIS
124
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Tourism management : research, policies, practice
114
Discussion papers / CEPR
107
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Springer eBook Collection
98
Industrial marketing management : the international journal for industrial and high-tech firms
94
Business horizons
92
International journal of business information systems : IJBIS
90
IMF working papers
89
Management science : journal of the Institute for Operations Research and the Management Sciences
89
International journal of advertising : the review of marketing communications
87
Discussion paper / Centre for Economic Policy Research
84
Electronic commerce research
84
Journal of marketing communications
83
CESifo working papers
82
International journal of hospitality management
82
Journal of banking & finance
77
Management information systems : mis quarterly
77
Finance research letters
76
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
72
Journal of marketing management : MM
71
Journal of travel and tourism marketing
71
Cogent business & management
69
International review of financial analysis
69
International journal of electronic marketing and retailing : IJEMR
68
The journal of product & brand management
68
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ECONIS (ZBW)
85
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1
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10
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85
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
3
Augmented reality filters on social media : analyzing the drivers of playability based on uses and gratifications theory
Ibáñez-Sánchez, Sergio
;
Orús, Carlos
;
Flavián …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 559-578
Persistent link: https://www.econbiz.de/10012817136
Saved in:
4
It's all part of the customer journey : the impact of augmented reality, chatbots, and social media on the body image and self-esteem of Generation Z female consumers
Ameen, Nisreen
;
Hwa, Jacky Cheah Jun
;
Kumar, Satish
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2110-2129
Persistent link: https://www.econbiz.de/10013465147
Saved in:
5
How social media influencer collaborations are perceived by consumers
Thomas, Veronica L.
;
Fowler, Kendra
;
Taheran, Faegheh
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 168-183
Persistent link: https://www.econbiz.de/10014467483
Saved in:
6
Meta-analysis of social media influencer impact : key antecedents and theoretical foundations
Han, Jiseon
;
Balabanis, George
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 394-426
Persistent link: https://www.econbiz.de/10014467579
Saved in:
7
Nostalgia and negotiation : the electronic word-of-mouth and social well-being of older consumers
Wilson-Nash, Carolyn
;
Pavlopoulou, Ismini
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 532-546
Persistent link: https://www.econbiz.de/10014467611
Saved in:
8
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
9
The power of flattery : enhancing prosocial behavior through virtual influencers
Quach, Sara
;
Cheah, Isaac
;
Thaichon, Park
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1629-1648
Persistent link: https://www.econbiz.de/10014555637
Saved in:
10
Virtual agents that flatter you : moderating effects of self-esteem and customization target in e-customization services
Li, Xueni
;
Si, Wei
;
Chan, Kimmy Wa
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 344-363
Persistent link: https://www.econbiz.de/10014467497
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