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~isPartOf:"Psychology & marketing"
~subject:"Konsumentenverhalten"
~subject:"Multinationales Unternehmen"
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Konsumentenverhalten
Multinationales Unternehmen
Consumer behaviour
197
Brand management
112
Markenführung
112
Beziehungsmarketing
100
Relationship marketing
100
Brand image
79
Markenimage
79
Brand
51
Markenartikel
51
Customer satisfaction
41
Kundenzufriedenheit
41
Marketing management
38
Marketingmanagement
38
Advertising effects
31
Werbewirkung
31
Dienstleistungsqualität
28
Service quality
28
Social Web
25
Social web
25
USA
25
United States
25
Emotion
23
Personality psychology
21
Persönlichkeitspsychologie
21
Customer service
20
Kundenservice
20
Corporate Social Responsibility
19
Corporate social responsibility
19
Internet marketing
18
Online-Marketing
18
Beschwerdemanagement
16
Complaint management
16
Advertising
13
Werbung
13
Einzelhandel
12
Retail trade
12
Viral marketing
12
Virales Marketing
12
Business ethics
11
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Undetermined
94
Free
38
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Article
195
Book / Working Paper
3
Type of publication (narrower categories)
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Article in journal
198
Aufsatz in Zeitschrift
198
Collection of articles of several authors
3
Sammelwerk
3
Language
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English
198
Author
All
Woodside, Arch G.
4
Bauer, Brittney C.
3
Hollebeek, Linda D.
3
Kuanr, Abhisek
3
Pradhan, Debasis
3
Sprott, David E.
3
Yi, Youjae
3
Al-Nabhani, Khalid
2
Albrecht, Carmen-Maria
2
Amar, Moty
2
Arnold, Mark J.
2
Bagozzi, Richard P.
2
Bodur, H. Onur
2
Casalegno, Cecilia
2
Cheng, Li-Keng
2
Chow, Cheris W. C.
2
Darley, William K.
2
Grohmann, Bianca
2
Gvili, Yaniv
2
Huang, Hazel H.
2
Jiang, Yuwei
2
Lee, Michael S. W.
2
Luk, Chung-leung
2
Lunardo, Renaud
2
Mariani, Marcello M.
2
McLean, Graeme J.
2
Mitchell, Vincent-Wayne
2
Ndubisi, Nelson Oly
2
Paul, Justin
2
Rauschnabel, Philipp A.
2
Rompay, Thomas J. L. van
2
Song, Jiaqi
2
Spence, Charles
2
Sung, Yongjun
2
Tal, Aner
2
Thøgersen, John
2
Toung, Chung-Lin
2
Aboulnasr, Khaled
1
Ahn, Sun Joo
1
Ahuvia, Aaron C.
1
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Published in...
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Psychology & marketing
Journal of business research : JBR
1,008
Journal of retailing and consumer services
774
International journal of hospitality management
318
The journal of product & brand management
307
The journal of brand management : an international journal
303
International business review : the official journal of the European International Business Academy
294
Journal of business ethics : JOBE
294
SpringerLink / Bücher
279
Journal of world business : JWB
215
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
195
Asia Pacific journal of marketing and logistics
180
The international journal of human resource management
179
Management international review : mir ; journal of international business
166
The journal of services marketing
159
Journal of international management
158
Journal of the Academy of Marketing Science
155
European journal of marketing : EJM
153
Industrial marketing management : the international journal for industrial and high-tech firms
149
Journal of marketing communications
143
Journal of travel and tourism marketing
143
Marketing intelligence & planning
142
Journal of marketing
137
Journal of strategic marketing
133
International journal of consumer studies
132
Cogent business & management
130
International journal of contemporary hospitality management
125
European journal of international management : EJIM
124
Journal of hospitality marketing & management
124
Journal of retailing
124
International marketing review
121
International journal of retail & distribution management
112
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
111
Management science : journal of the Institute for Operations Research and the Management Sciences
111
Journal of marketing management : MM
109
The international review of retail, distribution and consumer research
106
Europäische Hochschulschriften / 5
104
Tourism management : research, policies, practice
103
Technological forecasting & social change : an international journal
100
The service industries journal
97
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ECONIS (ZBW)
198
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1
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198
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1
When and why signaling frontline employee inexperience can prove to be an asset : effects on consumer forgiveness for service failure
Flacandji, Michaël
;
Cusin, Julien
;
Lunardo, Renaud
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2728-2742
Persistent link: https://www.econbiz.de/10014432547
Saved in:
2
Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso
;
Resciniti, Riccardo
;
Loureiro, Sandra …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
Saved in:
3
The customer is often wrong : investigating the influence of customer failures and apologies on frontline service employee well-being
Robertson, Nichola
;
Rotman, Jeffrey
;
MacQuilken, Lisa
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 825-844
Persistent link: https://www.econbiz.de/10014290864
Saved in:
4
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
5
How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu
;
Tok, Dickson
;
Zhou, Xiaoyu
;
Chen, Xi
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013465214
Saved in:
6
How can customers cope with cognitive demands of professional services? : the role of employee coping support
Garbas, Janina
;
Blaurock, Marah
;
Büttgen, Marion
; …
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 867-887
Persistent link: https://www.econbiz.de/10014290866
Saved in:
7
How gamifying AI shapes customer motivation, engagement, and purchase behavior
Elmashhara, Maher Georges
;
De Cicco, Roberta
;
Silva, …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 134-150
Persistent link: https://www.econbiz.de/10014467479
Saved in:
8
Eliminating customer experience pain points in complex customer journeys through smart service solutions
Holz, Heiko F.
;
Becker, Marc
;
Blut, Markus
;
Paluch, Stefanie
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 592-609
Persistent link: https://www.econbiz.de/10014467620
Saved in:
9
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
10
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
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