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~isPartOf:"Psychology & marketing"
~subject:"Niedrigpreisstrategie"
~subject:"Preismanagement"
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Niedrigpreisstrategie
Preismanagement
Sales promotion
16
Verkaufsförderung
16
Consumer behaviour
13
Konsumentenverhalten
13
Rabatt
5
Rebate
5
Advertising effects
3
Pricing strategy
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USA
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United States
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Werbewirkung
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Einzelhandel
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Low-cost strategy
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Prospect Theory
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Prospect theory
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Retail trade
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Selling
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Verkauf
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Advertising
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Audioprodukt
1
Brand image
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Consumer electronics industry
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Cost-benefit analysis
1
Customer satisfaction
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Customer service
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Damenbekleidung
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Discounting
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Diskontierung
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Emotion
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Experiment
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France
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Frankreich
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Frauen
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Gesundheit
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Home audio product
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Intertemporal choice
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Choi, Sungchul
1
Jiang, Yushi
1
Kim, Moontae
1
Kukar-Kinney, Monika
1
Li, Jiang
1
Liu, Chun
1
Stanyer, Mike
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Yazdanparast, Atefeh
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Yuan, Qin
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Psychology & marketing
Journal of retailing
18
Journal of business research : JBR
13
Journal of retailing and consumer services
13
Journal of marketing
12
European journal of operational research : EJOR
10
Quantitative marketing and economics : QME
9
The journal of product & brand management
7
Journal of the Academy of Marketing Science
6
European journal of marketing : EJM
5
Information systems research : ISR
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing research : JMR
5
Journal of promotion management : innovations in planning and applied research
5
Marketing letters : a journal of research in marketing
5
International journal of hospitality management
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
The international review of retail, distribution and consumer research
4
International journal of electronic marketing and retailing : IJEMR
3
International journal of retail & distribution management
3
Journal of revenue and pricing management
3
Management science : journal of the Institute for Operations Research and the Management Sciences
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SpringerLink / Bücher
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The journal of consumer marketing
3
Agribusiness : an internat. journal
2
Asia Pacific journal of marketing and logistics
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
European journal of marketing
2
International journal of advertising : the review of marketing communications
2
International journal of contemporary hospitality management
2
International journal of industrial organization
2
International journal of market research
2
International journal of production economics
2
International journal of production research
2
Journal of business economics : JBE
2
Journal of consumer behaviour : an international research review
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of customer behaviour
2
Journal of economic psychology : research in economic psychology and behavioral economics
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ECONIS (ZBW)
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1
The effect of product touch information and sale proneness on consumers' responses to price discounts
Yazdanparast, Atefeh
;
Kukar-Kinney, Monika
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 146-168
Persistent link: https://www.econbiz.de/10013465217
Saved in:
2
When do amount-off discounts result in more positive consumer responses? : meta-analytic evidence
Yuan, Qin
;
Li, Jiang
;
Jiang, Yushi
;
Liu, Chun
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10012796059
Saved in:
3
Consumer responses to the depth and minimum claimed savings of “Scratch and Save (SAS)” promotions
Choi, Sungchul
;
Stanyer, Mike
;
Kim, Moontae
- In:
Psychology & marketing
27
(
2010
)
8
,
pp. 766-779
Persistent link: https://www.econbiz.de/10003997660
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