//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Research"
~subject:"Bank"
~subject:"Kundenbindung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Kundentreue"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Bank
Kundenbindung
Customer retention
12
Deutschland
6
Germany
5
B-to-B-Marketing
3
Beziehungsmarketing
3
Business-to-business marketing
3
Kundenbindungsprogramm
3
Kundentreue
3
Loyalty program
3
Automotive services industry
2
Brand management
2
Kfz-Gewerbe
2
Kraftfahrzeughandel
2
Markenführung
2
Relationship marketing
2
Verbraucherverhalten
2
Anreiz
1
Arztpraxis
1
Behavioral economics
1
Betriebliche Wertschöpfung
1
Bonus
1
Brand
1
Brand image
1
Brand loyalty
1
Business-to-Business-Marketing
1
Consumer behaviour
1
Customer integration
1
Customer satisfaction
1
Dienstleistung
1
Dienstleistungsqualität
1
E-commerce
1
Einzelhandel
1
Electronic Commerce
1
Experiment
1
Fachabteilung
1
Firm performance
1
Fundraising
1
Gesundheitsmarketing
1
Handelsmarke
1
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Book / Working Paper
12
Type of publication (narrower categories)
All
Hochschulschrift
12
Thesis
5
Lehrbuch
1
Textbook
1
Language
All
German
10
English
2
Author
All
Doll-Tepper, Gudrun
1
Fließ, Sabine
1
Fritz, Gerald
1
Fröhling, Renée
1
Gwinner, Olivia
1
Homburg, Christian
1
Keßel, Sebastian Christian
1
Krafft, Manfred
1
Kurscheidt, Markus
1
Köcher, Sören
1
Langner, Tobias
1
Lingenfelder, Michael
1
Mann, Andreas
1
Meier, Beat
1
Nauen, Anna
1
Parwoll, Moritz
1
Piel, Stefan
1
Preuß, Holger
1
Scheutzow, Silke
1
Schnöring, Marc
1
Silbermann, Steffen
1
Töpfer, Armin
1
Wehrli, Hans Peter
1
Woisetschläger, David
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
10
Technische Universität Braunschweig
1
Published in...
All
Research
SpringerLink / Bücher
22
Journal of retailing and consumer services
21
Journal of business research : JBR
17
Springer eBook Collection
11
Journal of marketing theory and practice
10
Psychology & marketing
9
Harvard business review : HBR
7
How to succeed in the digital age : strategies from 17 top managers
7
Journal of consumer behaviour : an international research review
7
The service industries journal
7
Harvard-Business-Manager : das Wissen der Besten
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Cogent business & management
5
Exploring the rise of fandom in contemporary consumer culture
5
International journal of contemporary hospitality management
5
International journal of hospitality management
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
5
Journal of the Academy of Marketing Science
5
The journal of services marketing
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Computer-mediated marketing strategies : social media and online brand communities
4
Edward Elgar E-Book Archive
4
European journal of marketing : EJM
4
Forum Marketing
4
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
4
Services marketing quarterly
4
Applied Marketing Science / Angewandte Marketingforschung
3
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
3
Dissertation Series CentER
3
Handbook of research on retailer-consumer relationship development
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Information systems and e-business management : ISeB
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality marketing & management
3
Journal of marketing analytics : JMA
3
Journal of service theory and practice : JSTP
3
Kundenmanagement & Electronic Commerce
3
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Motivationale Determinanten der Wertschöpfung durch Customer Engagement : theoretische Konzeption und Analyse am Beispiel des Automobilhandels
Nauen, Anna
-
2021
Persistent link: https://www.econbiz.de/10012592765
Saved in:
2
Brand choice and loyalty : evidence from Swiss car registration microdata
Meier, Beat
-
2020
Persistent link: https://www.econbiz.de/10012104069
Saved in:
3
Fanclubs der Nationalmannschaften im deutschen Teamsport : Value Co-Creation zwischen Kommerzialisierung und Fankultur
Fritz, Gerald
-
2019
Persistent link: https://www.econbiz.de/10011949776
Saved in:
4
Kundenrückgewinnungsmanagement : organisationale Erfolgsfaktoren und Besonderheiten des Business-to-Business Kontexts
Gwinner, Olivia
-
2019
Persistent link: https://www.econbiz.de/10011989967
Saved in:
5
Kundenbindung der Zielgruppe 50plus im Internethandel : Kausalmodell unter Berücksichtigung von Alterseffekten
Silbermann, Steffen
-
2018
Persistent link: https://www.econbiz.de/10011740510
Saved in:
6
Monetäre Anreize in Kundenkartenprogrammen : ein feldexperimenteller Ansatz
Piel, Stefan
-
2018
Persistent link: https://www.econbiz.de/10011893624
Saved in:
7
Kundenbindung durch Kundenintegration auf Industriegütermärkten
Scheutzow, Silke
-
2017
Persistent link: https://www.econbiz.de/10011546032
Saved in:
8
Markenliebe : Konzeption und empirische Untersuchung eines ganzheitlichen kausalanalytischen Modells
Fröhling, Renée
-
2017
Persistent link: https://www.econbiz.de/10011662317
Saved in:
9
Rückkehrintention und erfolgreiche Spenderrückgewinnung : Konzeption und empirische Befunde
Parwoll, Moritz
-
2016
Persistent link: https://www.econbiz.de/10011503574
Saved in:
10
Konsequenzen der Prämieneinlösung in Kundenbindungsprogrammen : theoretische Fundierung und empirische Analyse
Schnöring, Marc
-
2016
Persistent link: https://www.econbiz.de/10011407602
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->