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~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"Profisport"
~subject:"United States"
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Profisport
United States
Sportmarketing
148
Sports marketing
148
Consumer behaviour
67
Konsumentenverhalten
67
Professional sports
67
Sport event
45
Sportveranstaltung
45
Sport
44
Sports
44
USA
39
Sport organization
31
Sportorganisation
31
Football
30
Fußball
30
Sponsoring
29
Sponsorship
29
Brand management
27
Markenführung
27
Brand image
25
Markenimage
25
Ball game
17
Ballsport
17
Arbeitsgruppe
16
Team
16
Advertising effects
15
Werbewirkung
15
team identification
11
Corporate Social Responsibility
9
Corporate social responsibility
9
sponsorship
9
consumer behavior
7
sport marketing
7
Beziehungsmarketing
6
Motivation
6
Preismanagement
6
Pricing strategy
6
Relationship marketing
6
sport consumer behavior
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Drayer, Joris
5
Ballouli, Khalid
4
Bennett, Gregg
4
Dwyer, Brendan
4
Greenwell, T. Christopher
4
Simmons, Jason M.
4
Heere, Bob
3
Kent, Aubrey
3
Lee, Joon Sung
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Naraine, Michael L.
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Popp, Nels
3
Shapiro, Stephen L.
3
Walker, Matthew
3
Wear, Henry
3
Baker, Thomas A., III.
2
Bouchet, Adrien
2
Byon, Kevin K.
2
Chalip, Laurence Hilmond
2
Cobbs, Joe
2
Delia, Elizabeth B.
2
Eddy, Terry
2
Ferreira, Mauricio
2
Funk, Daniel C.
2
Grady, John
2
Greenhalgh, Greg
2
Greenwell, Chris
2
Hwang, Hansol
2
Irwin, Richard L.
2
Kang, Joon Ho
2
Katz, Matthew
2
Ko, Yong Jae
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Larkin, Benjamin
2
Lawrence, Heather
2
Lee, Jaedeock
2
McEvoy, Chad D.
2
Nichols, Bridget Satinover
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Reams, Lamar
2
Sukhdial, Ajay
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Titlebaum, Peter
2
Walsh, Patrick
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
International journal of sport management and marketing : IJSMM
96
Journal of sport management : the official journal of the North American Society of Sport Management
87
International journal of sports marketing & sponsorship
78
Sport management review
76
European Sport management quarterly : ESMQ
64
Journal of sports economics
23
International journal of sport finance
16
Sport, Business and Management : an international journal ; SBM
13
Journal of business research : JBR
12
International sports marketing : principles and perspectives
10
European journal of operational research : EJOR
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of strategic marketing
7
Routledge international handbooks
6
Services marketing quarterly
6
Journal of promotion management : JPM
5
Sport marketing in a global environment : strategic perspectives
5
The journal of brand management : an international journal
5
Applied economics
4
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
4
Edward Elgar E-Book Archive
4
European journal of international management : EJIM
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of marketing communications
4
Journal of retailing and consumer services
4
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
4
Marketing intelligence & planning
4
The journal of business & industrial marketing
4
The marketing review
4
The service industries journal
4
An Elgar research collection
3
Asia Pacific journal of marketing and logistics
3
Elgar original reference
3
European journal of marketing : EJM
3
Gabler Edition Wissenschaft
3
Handbook of research on integrating social media into strategic marketing
3
Journal for global business advancement : JGBA
3
Journal of business strategy
3
Journal of service management
3
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ECONIS (ZBW)
98
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11
Toward a better understanding of fantasy football and dehumanization of athletes : is fantasy sport gambling to blame?
Larkin, Benjamin
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
4
,
pp. 292-304
Persistent link: https://www.econbiz.de/10013532044
Saved in:
12
A study of satellite fans' existing team Identification and attitudes toward a new, local franchise : a case study of UK-Based National Football fans
Monaghan, Daniel
;
League, Daniel Read
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
4
,
pp. 322-336
Persistent link: https://www.econbiz.de/10013532052
Saved in:
13
It's about time : a longitudinal examination of attitudes and brand associations of a women's professional sport team
Wear, Henry
;
Naraine, Michael L.
;
Bakhsh, Jordan
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 128-140
Persistent link: https://www.econbiz.de/10013346956
Saved in:
14
Corporate sponsorship in college football : an fMRI study measuring the effectiveness of corporate branding across rival teams
Martin, David S.
;
Townsend, Kyle M.
;
Wang, Yun
; …
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
4
,
pp. 209-221
Persistent link: https://www.econbiz.de/10012254429
Saved in:
15
The effect of advertising on sales and brand equity in small sport businesses
Hayduk, Ted, III
;
Walker, Matthew
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
3
,
pp. 178-192
Persistent link: https://www.econbiz.de/10012667320
Saved in:
16
Applying the customer-centric model to the investigation of brand communities of professional sports teams
Toder Alon, Anat
;
Schuv-Ami, Avichai
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
3
,
pp. 220-234
Persistent link: https://www.econbiz.de/10012667339
Saved in:
17
Comparison between various corporate social responsibility initiatives based on spectators' attitudes and attendance intention for a professional baseball franchise
Chen, Chen-Yueh
;
Lin, Yi-Hsiu
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
2
,
pp. 85-94
Persistent link: https://www.econbiz.de/10012630734
Saved in:
18
Branding a professional sport team that reenters the same marketplace : stakeholders' perspectives
Rodrigue, François
;
Abeza, Gashaw
;
Séguin, Bernoit
; …
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10012519163
Saved in:
19
Understanding the lack of team identification research in women's sport
Delia, Elizabeth B.
;
Katz, Matthew
;
Armstrong, Cole G.
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10012519171
Saved in:
20
Athlete-centric employer branding during rival leagues' market entry
McLeod, Christopher M.
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
4
,
pp. 249-264
Persistent link: https://www.econbiz.de/10012816106
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