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~isPartOf:"SpringerLink / Bücher"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Konsumentenverhalten"
~subject:"Strategisches Management"
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Konsumentenverhalten
Strategisches Management
Beziehungsmarketing
448
Relationship marketing
448
Lieferantenmanagement
126
Supplier relationship management
126
Deutschland
97
Germany
97
B-to-B-Marketing
93
Business-to-business marketing
93
Kundenmanagement
85
Consumer behaviour
67
Kundenzufriedenheit
49
Marketing management
49
Marketingmanagement
49
Customer satisfaction
48
Theorie
46
Theory
46
Kundenbindung
42
Brand management
38
Markenführung
38
Kundenorientierung
37
Customer integration
35
Kundenintegration
35
Kundenwert
32
Beziehungsmanagement
29
Salespeople
28
Verkaufspersonal
28
Customer value
27
Marketing
27
Betriebliche Wertschöpfung
24
Confidence
24
Electronic Commerce
24
Innovation
24
Unternehmen
24
Value creation
24
Vertrauen
24
Erfolgsfaktor
22
Dienstleistungsqualität
21
E-commerce
21
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Foscht, Thomas
3
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2
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2
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2
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2
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2
Adhikari, Atanu
1
Agnihotri, Raj
1
Ahmad, Bilal
1
Ajitha, Aswathy Asokan
1
Akhtar, Nadeem
1
Alet Vilaginés, Josep
1
Anaza, Nwamaka A.
1
Ashfaq, Muhammad
1
Barksdale, Hiram C.
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Dornscheidt, Werner M.
1
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1
Elsäßer, Marc
1
Fongsuwan, Wanno
1
Gabler, Colin B.
1
Gao, Lily
1
Garnefeld, Ina
1
Gligor, David M.
1
Guenzi, Paolo
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SpringerLink / Bücher
The journal of business & industrial marketing
Journal of retailing and consumer services
460
Journal of business research : JBR
343
International journal of hospitality management
165
The journal of services marketing
119
The journal of product & brand management
99
Journal of the Academy of Marketing Science
77
The journal of brand management : an international journal
77
Psychology & marketing
74
Cogent business & management
72
Journal of hospitality marketing & management
72
Asia Pacific journal of marketing and logistics
68
International journal of contemporary hospitality management
68
Journal of strategic marketing
68
Journal of retailing
66
Journal of travel and tourism marketing
66
The service industries journal
63
Industrial marketing management : the international journal for industrial and high-tech firms
62
Journal of service management
55
Journal of marketing
51
Marketing intelligence & planning
51
European journal of marketing : EJM
50
Journal of service research : JSR
49
Tourism management : research, policies, practice
49
International journal of retail & distribution management
48
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
Services marketing quarterly
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
The international review of retail, distribution and consumer research
46
International journal of internet marketing and advertising : IJIMA
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
International journal of retail and distribution management
42
The international journal of bank marketing : IJBM
42
Service business
41
International journal of electronic marketing and retailing : IJEMR
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
37
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
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ECONIS (ZBW)
86
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1
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
2
Customer reference marketing in internationalizing SMEs : a service perspective
Tolstoy, Daniel
;
Melén Hånell, Sara
;
Özbek, Nurgül
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 94-105
Persistent link: https://www.econbiz.de/10013538916
Saved in:
3
B2C multi- to single-channel : the effect of removing a consumer channel preference on consumer retailer and channel choice
Ngoh, Cheryl-lyn
;
Mellema, Hillary N.
- In:
The journal of business & industrial marketing
39
(
2024
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10014472710
Saved in:
4
Factors influencing m-loyalty and customer reuse intention toward mobile instant messaging services
Mehdi, Mokhalles Mohammad
;
Kler, Arshan
;
Nafees, Lubna
- In:
The journal of business & industrial marketing
39
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014472711
Saved in:
5
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
6
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
7
Identifying the determinants and consequences of post-recovery satisfaction in B2B customers : a multidimensional justice theory perspective
Ahmad, Bilal
;
Yuan, Jingbo
;
Akhtar, Nadeem
;
Ashfaq, Muhammad
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 423-437
Persistent link: https://www.econbiz.de/10014473086
Saved in:
8
Business customer experience in B2B2C service settings : a scale development
Rejikumar G.
;
Ajitha, Aswathy Asokan
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 886-904
Persistent link: https://www.econbiz.de/10014227511
Saved in:
9
Critical incidents and dissatisfaction in B2B relationships : an appraisal theory analysis
Pascual-Nebreda, Laura
;
Cabanelas, Pablo
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
7
,
pp. 1574-1586
Persistent link: https://www.econbiz.de/10014314146
Saved in:
10
Share of purchases in B2B : relative customer satisfaction indicators and customer characteristics as main influencers
Alet Vilaginés, Josep
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1029-1040
Persistent link: https://www.econbiz.de/10014276725
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