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~isPartOf:"Technological forecasting & social change : an international journal"
~language:"eng"
~subject:"Markenführung"
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Markenführung
Consumer behaviour
261
Konsumentenverhalten
261
Social Web
73
Social web
73
Innovation adoption
38
Innovationsakzeptanz
36
Innovation
35
Beziehungsmarketing
34
Relationship marketing
34
Technischer Fortschritt
29
Technological change
29
Internet marketing
28
Online-Marketing
28
Innovation diffusion
27
Innovationsdiffusion
27
Online retailing
25
Online-Handel
25
Coping strategy
24
Coping-Strategie
24
Coronavirus
23
Social media
22
Innovation management
20
Innovationsmanagement
20
Dienstleistungsqualität
19
Service quality
19
Confidence
18
E-commerce
18
Electronic Commerce
18
Consumer behavior
17
Mobile communications
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Mobilkommunikation
17
Vertrauen
17
Brand management
16
Customer satisfaction
16
Data protection
16
Datenschutz
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Digitalisierung
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Digitization
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Kundenzufriedenheit
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Divakaran, Pradeep Kumar Ponnamma
2
Teck Ming Tan
2
Akram, Muhammad Shakaib
1
Alshibani, Safiya Mukhtar
1
Baudier, Patricia
1
Boissieu, Élodie de
1
Calabuig Moreno, Ferran
1
Champniss, Guy
1
Cheng, Qin
1
Chiang, Lanlung
1
Crespo-Hervás, Josep
1
Dhir, Amandeep
1
Dimitriu, Radu
1
Duchemin, Marie-Hélène
1
Ghobakhloo, Morteza
1
Goraya, M. Awais Shakir
1
Hajli, Nick
1
Jabeen, Fauzia
1
Jannesari, Milad T.
1
Kaur, Puneet
1
Kautish, Pradeep
1
Lal, Banita
1
Liu, Martin J.
1
Luo, Jun
1
Luoma-aho, Vilma
1
Ma, Shuang
1
MacDonald, Emma K.
1
Malhotra, Neeru
1
Malik, Aneela
1
Malodia, Suresh
1
Maroufkhani, Parisa
1
McLean, Graeme J.
1
Nadeem, Waqar
1
Núñez-Pomar, Juan
1
Osei-Frimpong, Kofi
1
Prado-Gascó, Vicente
1
Reinikainen, Hanna
1
Salo, Jari
1
Shahla Asadi
1
Shareef, Mahmud Akhter
1
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Technological forecasting & social change : an international journal
Journal of business research : JBR
394
The journal of product & brand management
288
The journal of brand management : an international journal
275
Journal of retailing and consumer services
253
Psychology & marketing
91
Asia Pacific journal of marketing and logistics
86
European journal of marketing : EJM
78
International journal of hospitality management
77
Journal of marketing communications
75
Marketing intelligence & planning
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of international consumer marketing
57
Journal of promotion management : innovations in planning and applied research
57
International journal of advertising : the review of marketing communications
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Journal of marketing management : MM
51
Marketing letters : a journal of research in marketing
51
International marketing review
48
Journal of the Academy of Marketing Science
48
Journal of promotion management : JPM
47
Journal of strategic marketing
47
Journal of global marketing
46
International journal of consumer studies
45
Cogent business & management
44
Journal of fashion marketing and management
44
The journal of consumer marketing
44
Journal of marketing
43
The IUP journal of brand management : IJBRM
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of travel and tourism marketing
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
International journal of retail & distribution management
35
Journal of Islamic marketing
35
Journal of international marketing
35
International journal of contemporary hospitality management
34
European journal of marketing
33
Qualitative market research : an international journal
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
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ECONIS (ZBW)
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Source credibility and emotions generated by robot and human influencers : the perception of luxury brand representatives
Baudier, Patricia
;
Boissieu, Élodie de
;
Duchemin, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014329732
Saved in:
2
Technology-enabled cure and care : an application of innovation resistance theory to telemedicine apps in an emerging market context
Kautish, Pradeep
;
Siddiqui, Mujahid
;
Siddiqui, Aaliyah
; …
- In:
Technological forecasting & social change : an …
192
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014442000
Saved in:
3
Is product customization always beneficial in the context of C2M platforms? : a signaling theory perspective
Wang, Shuai
;
Ma, Shuang
- In:
Technological forecasting & social change : an …
197
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014468855
Saved in:
4
Eliciting brand association networks : a new method using online community data
Divakaran, Pradeep Kumar Ponnamma
;
Xiong, Jie
- In:
Technological forecasting & social change : an …
181
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013417228
Saved in:
5
User engagement on global social networks : examining the roles of perceived brand globalness, identification and global identity
Akram, Muhammad Shakaib
;
Malhotra, Neeru
;
Goraya, M. …
- In:
Technological forecasting & social change : an …
181
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013417336
Saved in:
6
I love you, but you let me down! How hate and retaliation damage customer-brand relationship
Jabeen, Fauzia
;
Kaur, Puneet
;
Talwar, Shalini
;
Malodia, …
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013204913
Saved in:
7
How do interactive voice assistants build brands' loyalty?
Maroufkhani, Parisa
;
Shahla Asadi
;
Ghobakhloo, Morteza
; …
- In:
Technological forecasting & social change : an …
183
(
2022
),
pp. 1-23
Persistent link: https://www.econbiz.de/10013473319
Saved in:
8
How do experiences enhance brand relationship performance and value co-creation in social commerce? : the role of consumer engagement and self brand-connection
Nadeem, Waqar
;
Teck Ming Tan
;
Tajvidi, Mina
;
Hajli, Nick
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012807201
Saved in:
9
Making and breaking relationships on social media : the impacts of brand and influencer betrayals
Reinikainen, Hanna
;
Teck Ming Tan
;
Luoma-aho, Vilma
; …
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012813484
Saved in:
10
Unveiling physicians' personal branding strategies in online healthcare service platforms
Zhang, Tingting
;
Yan, Xiangbin
;
Wang, William Yu Chung
; …
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012814229
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