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~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Advertising"
~subject:"Brand"
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Search: subject_exact:"Internet-Marketing"
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Advertising
Brand
Internet marketing
73
Online-Marketing
73
Social Web
55
Social web
55
Consumer behaviour
26
Konsumentenverhalten
26
Social media
22
Online retailing
17
Online-Handel
17
E-commerce
12
Electronic Commerce
12
Beziehungsmarketing
10
Relationship marketing
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Werbewirkung
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Divakaran, Pradeep Kumar Ponnamma
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Goh, Dion Hoe-Lian
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Technological forecasting & social change : an international journal
International journal of advertising : the review of marketing communications
73
Journal of business research : JBR
72
International journal of internet marketing and advertising : IJIMA
49
Journal of marketing communications
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of promotion management : innovations in planning and applied research
39
International journal of advertising : the quarterly review of marketing communications
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of retailing and consumer services
28
The journal of product & brand management
26
Journal of advertising research
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of promotion management : JPM
18
Journal of marketing research : JMR
16
The journal of brand management : an international journal
16
Marketing intelligence & planning
14
Psychology & marketing
14
Journal of current issues and research in advertising
13
European journal of operational research : EJOR
12
Information systems research : ISR
12
Quantitative marketing and economics : QME
12
European journal of marketing : EJM
11
International journal of technology marketing : IJTMkt
11
Journal of marketing
11
Business horizons
10
Cogent business & management
10
Handbook of research on effective advertising strategies in the social media age
10
International journal of electronic marketing and retailing : IJEMR
10
Journal of internet commerce
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Marketing science
10
Young consumers : insight and ideas for responsible marketers
10
Asia Pacific journal of marketing and logistics
9
Electronic commerce research
9
Journal of marketing research
9
Marketing letters : a journal of research in marketing
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
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ECONIS (ZBW)
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1
Social religion : a cross-platform examination of the impact of religious influencer message cues on engagement - the Christian context
Myers, Susan Wesson
;
Syrdal, Holly A.
;
Mahto, Raj V.
; …
- In:
Technological forecasting & social change : an …
191
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014334832
Saved in:
2
Cookiepocalypse : what are the most effective strategies for advertisers to reshape the future of display advertising?
El Hana, Nadr
;
Mercanti-Guérin, Maria
;
Sabri, Ouidade
- In:
Technological forecasting & social change : an …
188
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014266452
Saved in:
3
Eliciting brand association networks : a new method using online community data
Divakaran, Pradeep Kumar Ponnamma
;
Xiong, Jie
- In:
Technological forecasting & social change : an …
181
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013417228
Saved in:
4
Revisiting TAM2 in behavioral targeting advertising : a deep learning-based dual-stage SEM-ANN analysis
Wang, Guoqiang
;
Tan, Garry Wei-Han
;
Yuan, Yunpeng
;
Ooi, …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013332738
Saved in:
5
Investigating the effect of advertising irritation on digital advertising effectiveness : a moderated mediation model
Sharma, Anshuman
;
Dwivedi, Rohita
;
Mariani, Marcello M.
; …
- In:
Technological forecasting & social change : an …
180
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013429235
Saved in:
6
Pup-ularity contest : the advertising practices of popular animal influencers on Instagram
Jacobson, Jenna
;
Hodson, Jaigris
;
Mittelman, Robert
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013252653
Saved in:
7
Making and breaking relationships on social media : the impacts of brand and influencer betrayals
Reinikainen, Hanna
;
Teck Ming Tan
;
Luoma-aho, Vilma
; …
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012813484
Saved in:
8
Examining online social brand engagement : a social presence theory perspective
Osei-Frimpong, Kofi
;
McLean, Graeme J.
- In:
Technological forecasting & social change : an …
128
(
2018
),
pp. 10-21
Persistent link: https://www.econbiz.de/10011957066
Saved in:
9
Developing location-based mobile advertising in Singapore : a socio-technical perspective
Lin, Trisha T. C.
;
Paragas, Fernando
;
Goh, Dion Hoe-Lian
; …
- In:
Technological forecasting & social change : an …
103
(
2016
),
pp. 334-349
Persistent link: https://www.econbiz.de/10011608754
Saved in:
10
Marketing insights for mobile advertising and consumer segmentation in the cloud era : a Q-R hybrid methodology and practices
Kim, Ki Youn
;
Lee, Bong Gyou
- In:
Technological forecasting & social change : an …
91
(
2015
),
pp. 78-92
Persistent link: https://www.econbiz.de/10011317272
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