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~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Brand management"
~type_genre:"Aufsatz in Zeitschrift"
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Brand management
Consumer behaviour
262
Konsumentenverhalten
261
Social Web
61
Social web
61
Innovation adoption
37
Innovationsakzeptanz
35
Beziehungsmarketing
32
Relationship marketing
32
Innovation diffusion
26
Innovationsdiffusion
26
Internet marketing
26
Online-Marketing
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Innovation
25
Online retailing
24
Online-Handel
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Technischer Fortschritt
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Technological change
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Dienstleistungsqualität
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Service quality
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Consumer behavior
17
Mobile communications
17
Mobilkommunikation
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Data protection
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Datenschutz
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Confidence
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Customer satisfaction
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Kundenzufriedenheit
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Markenführung
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Markenimage
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Vertrauen
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Einzelhandel
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Innovation management
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Aufsatz in Zeitschrift
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Divakaran, Pradeep Kumar Ponnamma
2
Teck Ming Tan
2
Akram, Muhammad Shakaib
1
Alshibani, Safiya Mukhtar
1
Baudier, Patricia
1
Boissieu, Élodie de
1
Calabuig Moreno, Ferran
1
Champniss, Guy
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Cheng, Qin
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Chiang, Lanlung
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Crespo-Hervás, Josep
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Dhir, Amandeep
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Dimitriu, Radu
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Duchemin, Marie-Hélène
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Ghobakhloo, Morteza
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Goraya, M. Awais Shakir
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Hajli, Nick
1
Jabeen, Fauzia
1
Jannesari, Milad T.
1
Kaur, Puneet
1
Kautish, Pradeep
1
Lal, Banita
1
Luoma-aho, Vilma
1
Ma, Shuang
1
MacDonald, Emma K.
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Malhotra, Neeru
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Malik, Aneela
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Malodia, Suresh
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Maroufkhani, Parisa
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McLean, Graeme J.
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Nadeem, Waqar
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Núñez-Pomar, Juan
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Osei-Frimpong, Kofi
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Prado-Gascó, Vicente
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Reinikainen, Hanna
1
Salo, Jari
1
Shahla Asadi
1
Shareef, Mahmud Akhter
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Sharma, Veenu
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Siddiqui, Aaliyah
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Technological forecasting & social change : an international journal
Journal of business research : JBR
393
The journal of product & brand management
285
The journal of brand management : an international journal
265
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
International journal of hospitality management
74
Journal of marketing communications
73
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of international consumer marketing
56
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
50
Journal of marketing management : MM
49
International marketing review
48
Journal of the Academy of Marketing Science
48
Journal of promotion management : JPM
47
Journal of strategic marketing
47
International journal of consumer studies
45
Journal of global marketing
45
Journal of fashion marketing and management
44
The journal of consumer marketing
44
Cogent business & management
42
Journal of marketing
42
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
European journal of marketing
32
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
Qualitative market research : an international journal
32
International journal of advertising : the quarterly review of marketing communications
31
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ECONIS (ZBW)
15
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1
Source credibility and emotions generated by robot and human influencers : the perception of luxury brand representatives
Baudier, Patricia
;
Boissieu, Élodie de
;
Duchemin, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014329732
Saved in:
2
Technology-enabled cure and care : an application of innovation resistance theory to telemedicine apps in an emerging market context
Kautish, Pradeep
;
Siddiqui, Mujahid
;
Siddiqui, Aaliyah
; …
- In:
Technological forecasting & social change : an …
192
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014442000
Saved in:
3
Is product customization always beneficial in the context of C2M platforms? : a signaling theory perspective
Wang, Shuai
;
Ma, Shuang
- In:
Technological forecasting & social change : an …
197
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014468855
Saved in:
4
Eliciting brand association networks : a new method using online community data
Divakaran, Pradeep Kumar Ponnamma
;
Xiong, Jie
- In:
Technological forecasting & social change : an …
181
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013417228
Saved in:
5
User engagement on global social networks : examining the roles of perceived brand globalness, identification and global identity
Akram, Muhammad Shakaib
;
Malhotra, Neeru
;
Goraya, M. …
- In:
Technological forecasting & social change : an …
181
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013417336
Saved in:
6
I love you, but you let me down! How hate and retaliation damage customer-brand relationship
Jabeen, Fauzia
;
Kaur, Puneet
;
Talwar, Shalini
;
Malodia, …
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013204913
Saved in:
7
How do interactive voice assistants build brands' loyalty?
Maroufkhani, Parisa
;
Shahla Asadi
;
Ghobakhloo, Morteza
; …
- In:
Technological forecasting & social change : an …
183
(
2022
),
pp. 1-23
Persistent link: https://www.econbiz.de/10013473319
Saved in:
8
How do experiences enhance brand relationship performance and value co-creation in social commerce? : the role of consumer engagement and self brand-connection
Nadeem, Waqar
;
Teck Ming Tan
;
Tajvidi, Mina
;
Hajli, Nick
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012807201
Saved in:
9
Making and breaking relationships on social media : the impacts of brand and influencer betrayals
Reinikainen, Hanna
;
Teck Ming Tan
;
Luoma-aho, Vilma
; …
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012813484
Saved in:
10
Unveiling physicians' personal branding strategies in online healthcare service platforms
Zhang, Tingting
;
Yan, Xiangbin
;
Wang, William Yu Chung
; …
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012814229
Saved in:
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